This document discusses the relationship between search engine optimization (SEO) and user experience (UX). It covers several topics at the intersection of SEO and UX, including accessibility, alt text attributes, URL structures, CSS vs tables, taxonomy, architecture, block-level analysis, and where search and UX goals may clash or unite. The overall goal is to have a user-friendly site that is also optimized for search engines.

1. SEO & UX ? Ross Monaghan

2. Accessibility Alt Attribute User-Dependent Action URL Issues CSS vs. Tables Architecture (search vs. UX) Block-Level Analysis The Good & Bad of Search & UX Search Marketing & UX

4. Accessibility

5. Search Engines are: Disabled users Can’t see, hear, look @ images Can’t view flash movies Can’t follow complex JavaScript Can’t accept cookies Therefore an accessible site = search friendly site Why accessibility?

6. Alt Attribute

7. Alt Attribute (cont.)

8. User Action Needed

9. User Action Needed (cont.)

10. URL http://www.sportsauthority.com/family/index.jsp?categoryId=2866823&cp=3077570.3079720&lmdn=Size&f=SizeGeneral%2FSQ000000008QS7.5+Medium&fbc=1&fbn=null|7.5+Medium

11. URL (cont.)

12. CSS vs. Tables

13. CSS vs. Tables (cont.)

14. Taxonomy Hierarchical structure Organization Labeling Grouping Architecture

15. Search Advantages Keyword Themes Solution Based Keywords Road Map to information Findable Information Structure Consistent & Reliable Architecture (cont.)

16. Search vs. User Architecture ? Criminal defense law(anchor text)

17. Block-Level Analysis

18. Where Search & UX Clash

19. Old School Keyword Spamming

20. Breadcrumbs Where Search & UX Unite

21. Types of searches: Navigational(visiting a pre-determined site) Informational(quick answers, not transactional) Commercial Investigation ( clients, partners, etc.) Transactional(identifying local business, purchase online) Searcher Intent