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McKegney -- Analytics in the Physical World

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Ross McKegney
Ross McKegney

"Analytics in the Physical World" presented to eMetrics 2009 in Toronto, Canada 1 April 2009.

BusinessTechnologie
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Analytics in the Physical World Ross McKegney CTO, Fadow Ltd 1 April 2009
http://abstrusegoose.com/114
Context ,[object Object],[object Object]
 
 
 
Quividi Demo
Measuring Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The opportunity ,[object Object],[object Object],[object Object]
Sensors at our disposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Streitz, et al., 2003
examples
Polo Madison Avenue http://www.fashionwindows.com/windows3/2006/0604.asp
www. microsoft .com/ surface
mi-tu smart dressing rooms http://www.rfidjournal.com/article/articleview/3595/
http://www.biggu.com/applications/
audience measurement
Example: Pharmacy Traffic Measurement © Quividi, 2009
Measuring Conversions (Attention) © Quividi, 2009
 
http://www.trendhunter.com/trends/weight-controlled-bus-stops-fitness-first-wants-people-to-know-their-weight
future
Opportunities ,[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object]
Pattie Maes & Pranav Mistry , MIT Media Lab – Sixth Sense wearable device http://www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html
Analytics in the Physical World Ross McKegney CTO, Fadow Ltd 1 April 2009

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