powerpoint on brand guidelines

1. Brand Guidelines

2. What are brand guidelines and what are
they used for??
 Brand Guidelines are essentially a set of rules that explain how
your brand works. These guidelines typically include basic information such as
an overview of your brand's history, vision, personality and key values.
 Most brand guidelines are produced for the company’s employees and
representatives to ensure the company is presented in a coherent way.

3. Main features
 Typeface
 Logo
 Colour
 Brand Identity

4. Typeface
 It’s a particular design of type
 A typeface is a design for a set of printer or display fonts, each for a set of
characters, in a number of specific sizes.

5. Logo
 A Logo is a symbol or other small design adopted by an organization to
identify its products, uniform, vehicles, etc.
 A logo refers to an image that relates to a company.

6. Colour
 Colour is essential for brand design as, like a logo, it represents and displays
particular companies, or in terms of music, different artists/bands.
 For example, Ed Sheeran’s artwork and such often includes the use of the
colour orange, most likely to resemble his hair colour but yet is now
something he has adopted.
 Or even Lady Gaga who is often associated with bright colours and alternate
colours as she somewhat has an ‘indie’ or very ‘post-modern’ style through
her outrageous clothing styles and such like.

7. Brand Indentity
 A brand identity is how that business wants to be perceived by consumers.
 Effective visual brand identity is achieved by the consistent use of particular
visual elements to create distinction, such as specific fonts, colours, and
graphic elements.
 At the core of every brand identity is a brand mark, or logo.