1. LCA Terranea
Strategy and Social Media:
The Latest Trends in Ethics & the Internet
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2. Two types of Internet searches
•! Organic search
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•! Secondary reference
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3. Two types of Internet searches
•! Organic search
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•! Secondary reference
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4. Telling your story online
Whom do you want writing on your bathroom wall?
Who has your best interest at heart?
5. Telling your
story online
•! Own your reputation
•! Be proactive
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•! Some info already
exists, create the rest
•! How hard is it?
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19. Fast Company on Googling Yourself
•! “Why You Should Google Yourself and Not
Feel Guilty About It.”
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•! “Curation is being aware of how you’re
perceived.
•! “You want your image to be consistent and
what comes up at the top of a search to match
that.
•! “So, go ahead and Google yourself. Now.”
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21. So what should you do?
•! Create the things that Google likes
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•! Tell your story using the weighted tools
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•! Create valuable, meaningful materials
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22. Create “Marketing Monday”
•! Every Monday spend your lunch hour
online, filling out another marketing tool
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•! Start with the short, easy, impactful ones
•! You don’t need many
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26. Avvo - Assignment
•! Fill out your Avvo profile
•! Play the game
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•! Include photo
•! Request a client Review
•! Seek a 9.0-10.0 rating
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40. Google+ Assignment
•! Create a Google+ profile
•! Tell your story
•! Fill it out thoroughly, creatively, persuasively
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•! Link to resources, articles, etc. residing
across the Internet
•! Upload posts, articles, memos
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50. Quora - Assignment
•! Identify a narrow practice area, niche, or
issue where you’d like to be known
•! Find and answer a Quora question
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•! Repeat
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52. Can you look up jurors on social media?
•! Lawyers can look up jurors on social media
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•! Can’t connect with them
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•! May not communicate directly with jurors
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55. JD Supra - Assignment
•! Create a JD Supra profile
•! Upload an article on your most-important
practice or industry topic
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•! Fill out the Title, Description, and Tags
carefully
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56.
57. Slideshare - Assignment
•! Create a Slideshare.net account
•! Upload an article and PPT presentation
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