The document discusses social media marketing research companies and products. It outlines challenges like measuring consumer sentiment and campaign effectiveness on social media. Several companies are profiled that provide social media monitoring and analytics tools like Buzzmetrics, BrandIntel and BrandProtect. Their products and services capture consumer conversations, analyze sentiment, and provide insights and reporting to help marketers understand brand performance.

1. SOCIAL MEDIA MARKETING RESEARCH COMPANIES & PRODUCTS ROSETTA TING

3. Marketers just beginning to adopt social media Marketers plan to increase social media presence THE CHALLENGE Source: www.socialmediaexaminer.com

4. Explosion of consumer-generated content … … reaching a bigger audience … … more quickly than ever. THE CHALLENGE

5. THE CHALLENGE What are people saying about a brand? Who , how , and why ? Behaviors, attitudes, perceptions, opinions, and beliefs? How to track consumer sentiment ? How to measure the effectiveness of a campaign (as it evolves)? Band performance vs. competitors ? How to access and respond to dialogues?

6. SM RESEARCH COMPANIES - THE NEW PARADIGM Capturing unbiased and spontaneous P2P conversations in social media and applying business intelligence to gain insight.

7. Free online tools SM Analytics Companies SM Marketing Research Companies/ Consultants

9. BRANDIMENSION  BRANDINTEL Collect and deconstruct peer conversations about the brand and/or its products Process and Filter consumer sentiment by measuring discussion volume and contextual quality using proprietary technology and human analysis Analyze and confirm contextual relevance and provide insights in comprehensible forms Source: http://www.brandintel.com/

10. CONTEXTUAL RELEVANCE Less than 5% of consumer-generated content is relevant to marketers. Source: http://www.brandintel.com/ The WRONG Interpretation The CORRECT Interpretation “ I need a great deal on a laptop, but that laptop you recommended was a great deal of money.” “ I need a great deal on a laptop, but that laptop you recommended was a great deal of money .” “ BrandX drug I’ve been researching looks promising for temporary relief, but I just don’t know.” “ BrandX drug I’ve been researching looks promising for temporary relief, but I just don’t know .”

12. BRANDIMENSION  BRANDPROTECT PRODUCTS SMART (Social Media Analysis and Research Tool) Source: http://www.brandprotect.com/

13. BRANDIMENSION  BRANDPROTECT PRODUCTS SMART dashboard Source: http://www.brandprotect.com/

16. DISCUSSION