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Rosenthal Seiler Design
Rosenthal Seiler Design
Client:
National Museum of
the American Indian

Project:
Poster/brochure
Rosenthal Seiler Design
Client:
National Museum of
the American Indian                                                                                                                                                                                                                                  As the Indian Wars came to an end, American Indians struggled to settle and preserve
                                                                                                                                                                                                                                                                   Wars       e                          ns                            serve
                                                                                                                                                                                                                                                     the small territories that the U.S. government called reservations. Horses, which had
                                                                                                                                                                                                                                                                              t                                                  which
                                                                                                                                                                                                                                                     become so central to our culture, were largely forbidden. The big herds were destroyed.
                                                                                                                                                                                                                                                                central       r                           den. The     herds      destroyed.
                                                                                                                                                                                                                                                                                                                                       roy




Project:
                                          N O V E M B E R 14 , 2 0 0 9 – J U LY 7 , 2 011                                                                                                                                                            The government tried to sever our bonds to each other, to the land, even to the horse.
                                                                                                                                                                                                                                                     The government tried to sever our bonds to each other, to the land, even to the horse.
                                                                                                                                                                                                                                                                                                             ,
                                                                                                                                                                                                                                                     These policies cost us dearly, but they did not succeed. Our tribes survive. We hold on to
                                                                                                                                                                                                                                                     These policies cost us dearly, but they did not succeed. Our tribes survive. We hold on to
                                                                                                                                                                                                                                                     our reservation lands. Among many of our people, horses still hold a prominent place in our
                                                                                                                                                                                                                                                     our reservation lands. Among many f our people, horses still hold prominent place in our




Exhibition brochure
                                                                                                                                                                                                                                                     world. He means too much to us, our “holy dog”; the spirit that binds us could not be fully
                                                                                                                                                                                                                                                     world. He means too much to us, our “holy dog”; the spirit that binds us could not be fully
                                                                                                                                                                                                                                                     broken. The Horse Nation is our ally, now and forever.
                                                                                                                                                                                                                                                     broken. The Horse Nation is our ally, now and forever..

                                                                                                                                                                                                                                                                                                                          —EMIL HER MANY HORSES (OGLALA LAKOTA), NMAI, 2009
                                                                                                                                                                                                                                                                                                                          —EMIL HER MANY HORSES (OGLALA LAKOTA), NMAI, 2009




                                                                                                                                                                                                                                                                                                                                                  B
                                                                                                                                                                                                                                                                                                                                                              etween 1680 and 1875, horses
                                                                                                                                                                                                                                                                                                                                                                                       ses                                                                   A Song for the Horse Nation is on view
                      Out of the earth
                                                                                                                                                                                                                                                                                                                                                              revolutionized Native life. By                                                                 November 14, 2009 through July 7, 2011.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        14, 2009                  2011.
                      I sing for them,
                                                                                                                                                                                                                                                                                                                                                              the 1800s, American Indian                                                                     George Gustav Heye Center
                      A Horse nation



                                                                                            H
                                                                                                         orses also dramatically changed                                                                                                                                                                                                                      horsemanship had become                                                                        One Bowling Green
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           een
                      I sing for them                                                                                                                                                                                                                                                                                                                                                                                                                        New York, NY 10004
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Yo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ork,    10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           0004
                                                                                                         Native warfare. On horseback,
                                                                                                                warf
                                                                                                                   fare.                                                                                                                                                                                                                           legendary, and many Native peoples—
                                                                                                                                                                                                                                                                                                                                                   legendar y,
                                                                                                                                                                                                                                                                                                                                                         ar                          —
                      —TETON SIOUX SONG                                                                  Plains warriors could move
                                                                                                                     ors                                                                                                                                                                                                                           especially those living on the Great
                                                                                                                                                                                                                                                                                                                                                         ally                                                                                                Heye Center hours: 10 a.m. to 5 p.m.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             rs:
                                                                                                                    y
                                                                                                         more quickly and stage more                                                                                                                                                                                                               Plains—had come to depend on horses in
                                                                                                                                                                                                                                                                                                                                                         —had                        s                                                                       every day, and Thursdays until 8 p.m.
                                                                                                                                                                                                                                                                                                                                                                                                                                                             ever y day,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      y
                                                                                                                                                                                                                                                                                                                                                                                                                                                             Admission: free
                                                                                                                 armed
                                                                                                                  r
                                                                                            complicated attacks; armed with guns, they                                                                                                                                                                                                             their daily lives. In the early days of buffalo
                                                                                                                                                                                                                                                                                                                                                          aily                              uffalo
                                                                                            became truly formidable. Horse cultures in the
                                                                                                         formidab
                                                                                                                ble.                                                                                                                                                                                                                               hunting, acquiring food had been a full-time
                                                                                                                                                                                                                                                                                                                                                         g
                                                                                                                                                                                                                                                                                                                                                         g, q       g                  ull-time                                                              The museum is fully accessible.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ully
                                                                                                                                                                                                                                                                                                                                                                                                                                                             For recorded information about exhibitions,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             or
                                                                                            United States arose as tribal nations struggled                                                                                                                                                                                                        preoccupation, leaving little time for anything
                                                                                                                                                                                                                                                                                                                                                         upation,                          nything
                                                                                                                                                                                                                                                                                                                                                                                                                                                             public programs, and services,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ser vices,




                                                                                                                                                                                                                                                   N
                                                                                            to defend themselves against settlers and                                                                                                                                  ative peoples have paid homage                           ems,        else. On horseback, however, a lone hunter
                                                                                                                                                                                                                                                                                                                       Other items, including elaborately beaded
                                                                                                                                                                                                                                                                                                                                                              dedhowever,                                                                                    call 212-514-3888.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              88.
                                                                                                                             intertribal
                                                                                            soldiers. At this same time, new intertribal                                                                                                                               to horses in many ways in the last              or quilled horse gear, provide stunning a buffalo virtually by
                                                                                                                                                                                                                                                                                                                               ed           could bring down
                                                                                                                                                                                                                                                                                                                                        gear,                            virtually y
                                                                                                                                                                                                                                                                                                                                                                                                                                                             To visit the online exhibition A Song for the Horse
                                                                                                                                                                                                                                                                                                                                                                                                                                                             To visit the online exhibition Song for the Horse
                                                                                            conflicts emerged as neighboring nations
                                                                                                                 eighboring                                                                                                                                            few centuries, incorporating them
                                                                                                                                                                                                                                                                                    ,                                  examples of creative himself. As hunting many
                                                                                                                                                                                                                                                                                                                              es            expression. Today became easier, many
                                                                                                                                                                                                                                                                                                                                                  f.     Todayy      easier, any                                                                             Nation or for a complete calendar of NMAI events
                                                                                                                                                                                                                                                                                                                                                                                                                                                             Nation or for complete calendar of NMAI events,
                                                                                            sought to expand their hunting territories.
                                                                                               g        p        r       g                                                                                                                                             into their cultural and spiritual
                                                                                                                                                                                                                                                                                      ural      p                      Native Americans continue to honor the role time to devote to
                                                                                                                                                                                                                                                                                                                                            Native peoples had more
                                                                                                                                                                                                                                                                                                                                                              e               ote                                                                            visit our website at www.AmericanIndian.si.edu.
                                                                                                                                                                                                                                                                                                                                                                                                                                                             visit our website at www.AmericanIndian.si.edu.
                                                                                            The resulting battles brought with them new
                                                                                                                   rought                                                                                                                           lives and celebrating their grace and braver y in
                                                                                                                                                                                                                                                                                          bravery                                            art, spirituality, and philosophy.
                                                                                                                                                                                                                                                                                                                                             art, spirituality,
                                                                                                                                                                                                                                                                                                                                                     irituality,    philosophy.
                                                                                                                                                                                                                                                                                                                       of the horse in both their tribal histories and
                                                                                                                                                                                                                                                                                                                               orse                                                                   The book A Song for the Horse Nation:
                                                                                                                                                                                                                                                                                                                                                                                                         e                              tion:                To become a member of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                             To             mber
                                                                                            warfare strategies and protocol, including
                                                                                            warfare                                                                                                                                                 a variety of objects and in songs, ceremonies,                           contemporary
                                                                                                                                                                                                                                                                                                                       their contemporar y lives. Feats of Native
                                                                                                                                                                                                                                                                                                                               ntemporar                       ve                                     Horses in Native American Cultures is available
                                                                                                                                                                                                                                                                                                                                                                                                        orses                                                National Museum of the American Indian,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            m




                                                                                                                    T
                                                                                                                         he story of the relationship between                                                                                                                                                                                                                                                                                                call 1-800-242-NMAI [6624] or visit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            NMAI
                                                                                            the raiding of enemy horses and counting                                                                                                                and stories. Some of these objects—such as                                 anship        American rodeos,
                                                                                                                                                                                                                                                                                                                       horsemanship are celebrated atIndianss, and
                                                                                                                                                                                                                                                                                                                                                   can          had traveled on foot or by
                                                                                                                                                                                                                                                                                                                                                                                   t                     NMAI’s
                                                                                                                                                                                                                                                                                                                                                                                                      in NMAI’s museum stores and online at
                                                                                                                                                                                                                                                                                                                                                                                                                                        e
                                                                                                                         American Indians and horses is                                                                                                                                                                                                                                                                                                      www.AmericanIndian.si.edu/give.
                                                                                                                                                                                                                                                                                                                                                                                                                                                             www.AmericanIndian.si.edu/give.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ndian.si.edu/give.
                                                                                            coup. These celebrated acts of braver y were
                                                                                                                  d        bravery                                                                                                                  the horse sticks that honor dead war ponies                        mounted parades remain a central the arrival of horses. When
                                                                                                                                                                                                                                                                                                                               d            canoe before event in
                                                                                                                                                                                                                                                                                                                                                               nt               hen                   www.americanindian.si.edu/bookshop.
                                                                                                                                                                                                                                                                                                                                                                                                      www.americanindian.si.edu/bookshop.
                                                                                                                                                                                                                                                                                                                                                                                                        ww                      /        hop.
                                                                                                                                                                                                                                                                                                                                                                                                                                            p
                                                                                                                         one of the great sagas of human
                                                                                            documented on tipi liners, robes, and in
                                                                                                                  ers,                                                                                                                              or painted war shirts that recount dangerous
                                                                                                                                                                                                                                                                   shirts       ecount                                         d            the hunting Native the Plains moved camp,
                                                                                                                                                                                                                                                                                                                       fairs and other gatherings where tribes ofpeople
                                                                                                                                                                                                                                                                                                                                                  nting        e                                                                                             © 2009 Smithsonian Institution.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           nian
                                                                                                                         contact with the animal world. Forty
                                                                                            ledger books.                                                                                                                                           battles—carr y intensely personal meanings.
                                                                                                                                                                                                                                                    battles—carry              rsonal                                                        tipis and other household goods usually were
                                                                                                                                                                                                                                                                                                                                      identity.
                                                                                                                                                                                                                                                                                                                       proclaim their identity.
                                                                                                                                                                                                                                                                                                                              m              y      nd                            ly
                                                                                                                million years ago, the horse originated
                                                                                                                                                                                                                                                                                                                                             carried by women or pulled on travois by
                                                                                                                                                                                                                                                                                                                                                    d                            s
                                                                                                                    in the Americas. About 10 thousand
                                                                                                                                                                                                                                                                                                                                                   dogs, which limited the distances that could
                                                                                            FROM LEFT:
                                                                                                 LEFT:                 years ago, afterHis Fight (Hunkpapa Lakota),
                                                                                                                                      2. spreading to Asia and                  3. Possibly Assiniboine quirt, ca.
                                                                                                                                                                                3. Possibly Assiniboine quir t, ca.                                     Tsitsistas/So’taeo’o
                                                                                                                                                                                                                                                     4. Tsitsistas/So’taeo’o (Cheyenne)  e)       5. War shir t. Tsitsistas/So’taeo’o
                                                                                                                                                                                                                                                                                                     War shirt. Tsitsistas/So’taeo’o
                                                                                                                                                                                                                                                                                                                                  o’o         6. Crow Fair Parade, 2009. Crow
                                                                                                                                                                                                                                                                                                                                                                         9.
                                                                                                                                                                                                                                                                                                                                                    be traveled and required that possessions be
                                                                                                                                                                                                                                                                                                                                                           veled                             ons
                                                                                                                       Europe, it vanished book, 1884. Standing
                                                                                                                                      ledger from its homelands nding           1870s. Montana. Elk horn, seed
                                                                                                                                                                                1870s. Montana. Elk horn, seed                                       quilled horse mask, mid 1800s.               (Cheyenne) shir t, ca. 1865. M
                                                                                                                                                                                                                                                                                                                shirt,           Montana.     Agency, Montana. Photo by Emil Her
                                                                                                                                                                                                                                                                                                                                              Agency,                    y
                                                                                            1. Menominee saddle, ca. 1875.            Rock, North Dakota. Paper, pencils.
                                                                                                                                             North           Paper,
                                                                                                                                                                per             beads, rawhide, pigment, hide, sinew.
                                                                                                                                                                                beads, rawhide pigment, hide, sinew.                                 Montana. Porcupine quills, hawk              Porcupine quills, pony beads, hair          Many Horses. a bare minimum. With horses, tribes
                                                                                                                                                                                                                                                                                                                                                    kept to The annual Crow Fair With
                                                                                                                       until 1493, when on hisThis ledger voyage
                                                                                            Brass tacks, wood, rawhide, sinew.
                                                                                                                          , sinew.    (25/4575). second drawing                 (19/5092). Quirts, or short riding
                                                                                                                                                                                (19/5092) Quirts, or short riding                                    feathers, brass buttons, seed beads, s,      locks, horsehair, pigment, hide, sinew.
                                                                                                                                                                                                                                                                                                          horsehair,              , sinew.    Parade, one of the largest Native
                                                                                                                                                                                                                                                                                                                                                    moved farther, faster, and with larger loads.
                                                                                                                                                                                                                                                                                                                                                             farther, faster,
                                                                                            (16/9160). Native peoples became returned a horse raid in action. The
                                                                                                                          s
                                                                                                                       Columbus       shows the horse to the Western
                                                                                                                                                                 tion.          whips, were used to urge horses to
                                                                                                                                                                                whips, were used to urge horses to                                   wool cloth, hide, sinew, cotton thread.
                                                                                                                                                                                                                                                                        sinew,            ead.                                    arriors,
                                                                                                                                                                                                                                                                                                  (8/8034). Esteemed Plains warriors,         gatherings on the Northern Plains,
                                                                                                                                                                                                                                                                                                                                                                 Northern P
                                                                                            expert
                                                                                            expert in fabricating horse gear,
                                                                                                                         gear,
                                                                                                                           ear        horses’ trimmed manes and tails
                                                                                                                                                                 nd             greater speed. They were also used for
                                                                                                                                                                                greater speed. They were also used for                               (1/4443). Plains tribes decorated            spiritual leaders, and diplomats wore
                                                                                                                                                                                                                                                                                                                                  s           offers a dazzling display of beadwork
                                                                                                                                                                                                                                                                                                                                              offers
                                                                                                                       Hemisphere. Horses flourished, eventually                                                                                                                                                                               decorating people and horses alike. of abundance that
                                                                                            transforming
                                                                                            transforming utilitarian equipment into a suggest that they are part
                                                                                                                         pment                               particularly fine
                                                                                                                                                                 ticularly      counting coup. Counting coup was a
                                                                                                                                                                                counting coup. Counting coup was                                     their horses from bridle to tail. Because
                                                                                                                                                                                                                                                                                          ause    shirts such as this.
                                                                                                                                                                                                                                                                                                  shirts                                            Horses b
                                                                                                                                                                                                                                                                                                                                                    H        brought a ses
                                                                                                                                                                                                                                                                                                                                                                    ht period                e
                                                                                            rich new visual art form. spreading across Central and South America
                                                                                                             art form.                animals, and the fact that they are
                                                                                                                                                                 t              highly honored form of bravery in which
                                                                                                                                                                                high y honored form of braver y in which                                             horse’s
                                                                                                                                                                                                                                                     they limited a horse’s range of vision,
                                                                                                                                                                                                                                                                                          on,                                                 Representatives from the Apsáalooke
                                                                                                                                                                                                                                                                                                                                                                          sáalooke
                                                                                                                                                                                                                                                                                                                                                    lasted until the reser vation era—more food,
                                                                                                                                                                                                                                                                                                                                                                      reservation
                                                                                                                                      staked close to the tipi also indicates
                                                                                                                       and what is now the United States and     so             a warrior galloped up to an enemy in
                                                                                                                                                                                  warrior galloped up to an enemy in                                 quilled masks like this one were usually
                                                                                                                                                                                                                                                                                         sually                                               [Crow] Nation rode in the 2009
                                                                                                                                      they are highly prized, possibly as
                                                                                                                                                                 ossibly        battle and touched him with a quirt or
                                                                                                                                                                                battle and touched him with quirt or                                 used for parades, not for battle.                                                              more leisure time,ent more
                                                                                                                                                                                                                                                                                                                                              Inaugural Parade for President Barack possessions. A
                                                                                                                                                                                                                                                                                                                                                           eisure          and               ns.
                                                                                                                       Canada, edging along horses or race horses.
                                                                                                                                      favorite war Native trade routes.
                                                                                                                                                                ce              special stick instead of killing him.
                                                                                                                                                                                special stick instead of kil ing him.                                                                                                                         Obama. of personal and family prestige, the
                                                                                                                                                                                                                                                                                                                                                    mark
                                                                                                                    In the 1700s, traded guns and traded horses
                                                                                                                                                                                                                                                                                                                                                   ownership of horses conferred status and
                                                                                                                                                                                                                                                                                                                                                        ship
                                                                                                                    converged on the Great Plains, resulting
                                                                                                                                                                                                                                                                                                                                                   respect within Native communities.
                                                                                                                                                                                                                                                                                                                                                         t
                                                                                                                    in the mounted Plains warrior, a feared
                                                                                                                    opponent of settlers expanding into the West
                                                                                                                    and a source of many stereotypes about
                                                                                                                    Native people.
                                                                                                                                                                                                                 CLOCKWISE FROM THE TOP LEFT:                                 2. Pictograph of a Spanish expedition
                                                                                                                                                                                                                                                                                                                tion       3. Cree padded saddle, ca. 1895.  95.                                      ABOVE:
                                                                                                                                                                                                                                                                                                                                                                                                        OVE:                             FRONT COVER IMAGE:
                                                                                                                                                                                                                                                                              (detail). Canyon de Chelly National
                                                                                                                                                                                                                                                                                                               al          Seed beads, wool cloth, hide, deer hair,
                                                                                                                                                                                                                                                                                                                                                                 hair,
                                                                                                                    In horses, American Indians found an ally that
                                                                                                                                                                                                                 1. White Horse (Kiowa) holding his war                       Monument, Arizona. Photo by Nancy cy         rawhide, cotton thread. (20/6221).
                                                                                                                                                                                                                                                                                                                                                           221).                                      The Nez Perce Young Horseman
                                                                                                                                                                                                                                                                                                                                                                                                        e            Young               Piikuni (Blackfeet) horse mask, ca.
                                                                                                                    was useful and inspiring in times of peace                                                   shield, 1891. Photo by James Mooney.                         Nehring. Courtesy of Getty Images.
                                                                                                                                                                                                                                                                                         Courtesy                          When a tribe acquired horses, the status                                   Project, 2009. Lapwai, Idaho.
                                                                                                                                                                                                                                                                                                                                                                                                        oject,                           1830–60. Montana. Feathers, hide,
                                                                                                                    and loyal and intrepid in times of war. Horses                                               Courtesy National Anthropological Archive,                                                                of women improved. Horses helped  ped                                      Photo by Emil Her Many Horses.
                                                                                                                                                                                                                                                                                                                                                                                                        oto                              buffalo horn, paints, pony beads, seed
                                                                                                                                                                                                                                                                                                                                                                                                                                         buffalo horn,                           d
                                                                                                                                                                                                                 Smithsonian Institution. A name that                                                                      lighten the work load, and women
                                                                                                                                                                                                                                                                                                                                                          men                                                                            beads, hair locks, horsehair, porcupine
                                                                                                                                                                                                                                                                                                                                                                                                                                                            horsehair,           e
                                                                                                                    transformed Native life, becoming a central                                                  included the word “horse” signified strength                                                               gained more time for social involvement
                                                                                                                                                                                                                                                                                                                                                           olvement                                                                      quills, ribbon, wool cloth, cotton cloth,
                                                                                                                    part of many tribal cultures.                                                                of character.                                                                                             and creating art. Women’s arts, such as
                                                                                                                                                                                                                                                                                                                                          art. Women’s arts,                                                                             brass tacks, buttons. (18/8880).
                                                                                                                                                                                                                                                                                                                           beadwork and quillwork, flourished into
                                                                                                                                                                                                                                                                                                                                                            hed
                                                                                                                                                                                                                                                                                                                           the reservation era.
                                                                                                                                                                                                                                                                                                                               reser vation
Rosenthal Seiler Design
Client:
Strathmore

Project:
Annual report for
arts organization
Rosenthal Seiler Design
Client:
Strathmore

Project:
Art exhibition         Strathmore Fine Art presents                                                   FINE ARTIST IN RESIDENCE
postcard invitations
                                                                                                      2009–2010 FINE ARTIST IN
                                                                                                      RESIDENCE 2009–2010
                                                                                                      FINE ARTIST IN RESIDENCE
                       JACQUELINE LEE         OLUWATOYIN TELLA   WAYLAND HOUSE
                                                                                                      2009–2010 FINE ARTIST IN
                       COMMON BOND
                                                                                                      RESIDENCE 2009–2010
                       NEXT GENERATION                                                                FINE ARTIST IN RESIDENCE
                                              TAYLOR HILL           PATSY FLEMING
                                                                                                      2009–2010 FINE ARTIST IN
                                                                                                      STEPHANIE POTTER, Untitled with Mask No. 8; JACKIE HOYSTED, MaryAnn—Acrylic on Paper; ALFREDO RATINOFF, MENTOR, The Series of the Discovery of America   PHOTOGRAPHY: VERONIKA LUKASOVA




                                                                                                      FINE ARTIST IN RESIDENCE EXHIBITION MAY 29–JULY 10, 2010 MANSION AT STRATHMORE
                       May 29–July 10, 2010                                   Mansion at Strathmore
Rosenthal Seiler Design
Client:
Spitfire Strategies/
Communications
Leadership Institute

Project:
Logo and stationery
system
Rosenthal Seiler Design
Client:
Carnegie Endowment
for International Peace

Project:                  Winners and Losers                                  The Nuclear Order                                                NUCLEAR SECURITY SPENDING
Book covers                                                                     Build or Break                                                 ASSESSING COSTS, EXAMINING PRIORITIES

                                                                             2009 CARNEGIE INTERNATIONAL NONPROLIFERATION CONFERENCE PROGRAM
                                                                                                                                               Stephen I. Schwartz
                                                                                                                                               with Deepti Choubey




                          IMPACT OF THE DOHA ROUND ON DEVELOPING COUNTRIES



                          Sandra Polaski




                                                                             WASHINGTON DC      MOSCOW       BEIJING    BEIRUT     BRUSSELS
Rosenthal Seiler Design
Client:
Richfield Productions

Project:
Identity program and
marketing collateral
for film production
company
Rosenthal Seiler Design
Client:
Credit Union
Insurance Services

Project:
Logo, identity
program and
marketing campaign
Rosenthal Seiler Design
Client:
Congressional Federal
Credit Union

Project:
Poster series
Rosenthal Seiler Design
Client:
Congressional Federal
Credit Union

Project:
Wall calendar
Rosenthal Seiler Design Portfolio
Rosenthal Seiler Design Portfolio
Rosenthal Seiler Design Portfolio
Rosenthal Seiler Design Portfolio
Rosenthal Seiler Design Portfolio

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Rosenthal Seiler Design Portfolio

  • 2. Rosenthal Seiler Design Client: National Museum of the American Indian Project: Poster/brochure
  • 3. Rosenthal Seiler Design Client: National Museum of the American Indian As the Indian Wars came to an end, American Indians struggled to settle and preserve Wars e ns serve the small territories that the U.S. government called reservations. Horses, which had t which become so central to our culture, were largely forbidden. The big herds were destroyed. central r den. The herds destroyed. roy Project: N O V E M B E R 14 , 2 0 0 9 – J U LY 7 , 2 011 The government tried to sever our bonds to each other, to the land, even to the horse. The government tried to sever our bonds to each other, to the land, even to the horse. , These policies cost us dearly, but they did not succeed. Our tribes survive. We hold on to These policies cost us dearly, but they did not succeed. Our tribes survive. We hold on to our reservation lands. Among many of our people, horses still hold a prominent place in our our reservation lands. Among many f our people, horses still hold prominent place in our Exhibition brochure world. He means too much to us, our “holy dog”; the spirit that binds us could not be fully world. He means too much to us, our “holy dog”; the spirit that binds us could not be fully broken. The Horse Nation is our ally, now and forever. broken. The Horse Nation is our ally, now and forever.. —EMIL HER MANY HORSES (OGLALA LAKOTA), NMAI, 2009 —EMIL HER MANY HORSES (OGLALA LAKOTA), NMAI, 2009 B etween 1680 and 1875, horses ses A Song for the Horse Nation is on view Out of the earth revolutionized Native life. By November 14, 2009 through July 7, 2011. 14, 2009 2011. I sing for them, the 1800s, American Indian George Gustav Heye Center A Horse nation H orses also dramatically changed horsemanship had become One Bowling Green een I sing for them New York, NY 10004 Yo ork, 10 0004 Native warfare. On horseback, warf fare. legendary, and many Native peoples— legendar y, ar — —TETON SIOUX SONG Plains warriors could move ors especially those living on the Great ally Heye Center hours: 10 a.m. to 5 p.m. rs: y more quickly and stage more Plains—had come to depend on horses in —had s every day, and Thursdays until 8 p.m. ever y day, y Admission: free armed r complicated attacks; armed with guns, they their daily lives. In the early days of buffalo aily uffalo became truly formidable. Horse cultures in the formidab ble. hunting, acquiring food had been a full-time g g, q g ull-time The museum is fully accessible. ully For recorded information about exhibitions, information or United States arose as tribal nations struggled preoccupation, leaving little time for anything upation, nything public programs, and services, ser vices, N to defend themselves against settlers and ative peoples have paid homage ems, else. On horseback, however, a lone hunter Other items, including elaborately beaded dedhowever, call 212-514-3888. 88. intertribal soldiers. At this same time, new intertribal to horses in many ways in the last or quilled horse gear, provide stunning a buffalo virtually by ed could bring down gear, virtually y To visit the online exhibition A Song for the Horse To visit the online exhibition Song for the Horse conflicts emerged as neighboring nations eighboring few centuries, incorporating them , examples of creative himself. As hunting many es expression. Today became easier, many f. Todayy easier, any Nation or for a complete calendar of NMAI events Nation or for complete calendar of NMAI events, sought to expand their hunting territories. g p r g into their cultural and spiritual ural p Native Americans continue to honor the role time to devote to Native peoples had more e ote visit our website at www.AmericanIndian.si.edu. visit our website at www.AmericanIndian.si.edu. The resulting battles brought with them new rought lives and celebrating their grace and braver y in bravery art, spirituality, and philosophy. art, spirituality, irituality, philosophy. of the horse in both their tribal histories and orse The book A Song for the Horse Nation: e tion: To become a member of the To mber warfare strategies and protocol, including warfare a variety of objects and in songs, ceremonies, contemporary their contemporar y lives. Feats of Native ntemporar ve Horses in Native American Cultures is available orses National Museum of the American Indian, m T he story of the relationship between call 1-800-242-NMAI [6624] or visit NMAI the raiding of enemy horses and counting and stories. Some of these objects—such as anship American rodeos, horsemanship are celebrated atIndianss, and can had traveled on foot or by t NMAI’s in NMAI’s museum stores and online at e American Indians and horses is www.AmericanIndian.si.edu/give. www.AmericanIndian.si.edu/give. ndian.si.edu/give. coup. These celebrated acts of braver y were d bravery the horse sticks that honor dead war ponies mounted parades remain a central the arrival of horses. When d canoe before event in nt hen www.americanindian.si.edu/bookshop. www.americanindian.si.edu/bookshop. ww / hop. p one of the great sagas of human documented on tipi liners, robes, and in ers, or painted war shirts that recount dangerous shirts ecount d the hunting Native the Plains moved camp, fairs and other gatherings where tribes ofpeople nting e © 2009 Smithsonian Institution. nian contact with the animal world. Forty ledger books. battles—carr y intensely personal meanings. battles—carry rsonal tipis and other household goods usually were identity. proclaim their identity. m y nd ly million years ago, the horse originated carried by women or pulled on travois by d s in the Americas. About 10 thousand dogs, which limited the distances that could FROM LEFT: LEFT: years ago, afterHis Fight (Hunkpapa Lakota), 2. spreading to Asia and 3. Possibly Assiniboine quirt, ca. 3. Possibly Assiniboine quir t, ca. Tsitsistas/So’taeo’o 4. Tsitsistas/So’taeo’o (Cheyenne) e) 5. War shir t. Tsitsistas/So’taeo’o War shirt. Tsitsistas/So’taeo’o o’o 6. Crow Fair Parade, 2009. Crow 9. be traveled and required that possessions be veled ons Europe, it vanished book, 1884. Standing ledger from its homelands nding 1870s. Montana. Elk horn, seed 1870s. Montana. Elk horn, seed quilled horse mask, mid 1800s. (Cheyenne) shir t, ca. 1865. M shirt, Montana. Agency, Montana. Photo by Emil Her Agency, y 1. Menominee saddle, ca. 1875. Rock, North Dakota. Paper, pencils. North Paper, per beads, rawhide, pigment, hide, sinew. beads, rawhide pigment, hide, sinew. Montana. Porcupine quills, hawk Porcupine quills, pony beads, hair Many Horses. a bare minimum. With horses, tribes kept to The annual Crow Fair With until 1493, when on hisThis ledger voyage Brass tacks, wood, rawhide, sinew. , sinew. (25/4575). second drawing (19/5092). Quirts, or short riding (19/5092) Quirts, or short riding feathers, brass buttons, seed beads, s, locks, horsehair, pigment, hide, sinew. horsehair, , sinew. Parade, one of the largest Native moved farther, faster, and with larger loads. farther, faster, (16/9160). Native peoples became returned a horse raid in action. The s Columbus shows the horse to the Western tion. whips, were used to urge horses to whips, were used to urge horses to wool cloth, hide, sinew, cotton thread. sinew, ead. arriors, (8/8034). Esteemed Plains warriors, gatherings on the Northern Plains, Northern P expert expert in fabricating horse gear, gear, ear horses’ trimmed manes and tails nd greater speed. They were also used for greater speed. They were also used for (1/4443). Plains tribes decorated spiritual leaders, and diplomats wore s offers a dazzling display of beadwork offers Hemisphere. Horses flourished, eventually decorating people and horses alike. of abundance that transforming transforming utilitarian equipment into a suggest that they are part pment particularly fine ticularly counting coup. Counting coup was a counting coup. Counting coup was their horses from bridle to tail. Because ause shirts such as this. shirts Horses b H brought a ses ht period e rich new visual art form. spreading across Central and South America art form. animals, and the fact that they are t highly honored form of bravery in which high y honored form of braver y in which horse’s they limited a horse’s range of vision, on, Representatives from the Apsáalooke sáalooke lasted until the reser vation era—more food, reservation staked close to the tipi also indicates and what is now the United States and so a warrior galloped up to an enemy in warrior galloped up to an enemy in quilled masks like this one were usually sually [Crow] Nation rode in the 2009 they are highly prized, possibly as ossibly battle and touched him with a quirt or battle and touched him with quirt or used for parades, not for battle. more leisure time,ent more Inaugural Parade for President Barack possessions. A eisure and ns. Canada, edging along horses or race horses. favorite war Native trade routes. ce special stick instead of killing him. special stick instead of kil ing him. Obama. of personal and family prestige, the mark In the 1700s, traded guns and traded horses ownership of horses conferred status and ship converged on the Great Plains, resulting respect within Native communities. t in the mounted Plains warrior, a feared opponent of settlers expanding into the West and a source of many stereotypes about Native people. CLOCKWISE FROM THE TOP LEFT: 2. Pictograph of a Spanish expedition tion 3. Cree padded saddle, ca. 1895. 95. ABOVE: OVE: FRONT COVER IMAGE: (detail). Canyon de Chelly National al Seed beads, wool cloth, hide, deer hair, hair, In horses, American Indians found an ally that 1. White Horse (Kiowa) holding his war Monument, Arizona. Photo by Nancy cy rawhide, cotton thread. (20/6221). 221). The Nez Perce Young Horseman e Young Piikuni (Blackfeet) horse mask, ca. was useful and inspiring in times of peace shield, 1891. Photo by James Mooney. Nehring. Courtesy of Getty Images. Courtesy When a tribe acquired horses, the status Project, 2009. Lapwai, Idaho. oject, 1830–60. Montana. Feathers, hide, and loyal and intrepid in times of war. Horses Courtesy National Anthropological Archive, of women improved. Horses helped ped Photo by Emil Her Many Horses. oto buffalo horn, paints, pony beads, seed buffalo horn, d Smithsonian Institution. A name that lighten the work load, and women men beads, hair locks, horsehair, porcupine horsehair, e transformed Native life, becoming a central included the word “horse” signified strength gained more time for social involvement olvement quills, ribbon, wool cloth, cotton cloth, part of many tribal cultures. of character. and creating art. Women’s arts, such as art. Women’s arts, brass tacks, buttons. (18/8880). beadwork and quillwork, flourished into hed the reservation era. reser vation
  • 5. Rosenthal Seiler Design Client: Strathmore Project: Art exhibition Strathmore Fine Art presents FINE ARTIST IN RESIDENCE postcard invitations 2009–2010 FINE ARTIST IN RESIDENCE 2009–2010 FINE ARTIST IN RESIDENCE JACQUELINE LEE OLUWATOYIN TELLA WAYLAND HOUSE 2009–2010 FINE ARTIST IN COMMON BOND RESIDENCE 2009–2010 NEXT GENERATION FINE ARTIST IN RESIDENCE TAYLOR HILL PATSY FLEMING 2009–2010 FINE ARTIST IN STEPHANIE POTTER, Untitled with Mask No. 8; JACKIE HOYSTED, MaryAnn—Acrylic on Paper; ALFREDO RATINOFF, MENTOR, The Series of the Discovery of America PHOTOGRAPHY: VERONIKA LUKASOVA FINE ARTIST IN RESIDENCE EXHIBITION MAY 29–JULY 10, 2010 MANSION AT STRATHMORE May 29–July 10, 2010 Mansion at Strathmore
  • 6. Rosenthal Seiler Design Client: Spitfire Strategies/ Communications Leadership Institute Project: Logo and stationery system
  • 7. Rosenthal Seiler Design Client: Carnegie Endowment for International Peace Project: Winners and Losers The Nuclear Order NUCLEAR SECURITY SPENDING Book covers Build or Break ASSESSING COSTS, EXAMINING PRIORITIES 2009 CARNEGIE INTERNATIONAL NONPROLIFERATION CONFERENCE PROGRAM Stephen I. Schwartz with Deepti Choubey IMPACT OF THE DOHA ROUND ON DEVELOPING COUNTRIES Sandra Polaski WASHINGTON DC MOSCOW BEIJING BEIRUT BRUSSELS
  • 8. Rosenthal Seiler Design Client: Richfield Productions Project: Identity program and marketing collateral for film production company
  • 9. Rosenthal Seiler Design Client: Credit Union Insurance Services Project: Logo, identity program and marketing campaign
  • 10. Rosenthal Seiler Design Client: Congressional Federal Credit Union Project: Poster series
  • 11. Rosenthal Seiler Design Client: Congressional Federal Credit Union Project: Wall calendar