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ROSEMARY	
  JOSEPH	
  
PORTFOLIO	
  
	
  

	
  

	
  

	
  
	
  

	
  
TABLE	
  OF	
  CONTENTS	
  
	
  
RESUME	
   	
  
	
  
	
  
	
  
WRITING	
  SKILLS	
   	
  
	
  
	
  
PHOTOGRAPHS	
   	
  
	
  
PERSONALITY	
   	
  
	
  
CREATIVITY	
  
	
  
	
  
	
  
PHOTOGRAPHY	
   	
  
	
  
CREATIVE	
  ADS	
   	
  
	
  
PLANNED	
  EVENTS	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

3	
  

	
  
	
  
	
  

	
  
	
  
	
  

	
  
	
  
	
  

	
  
	
  
	
  

	
  
	
  
	
  

	
  
	
  
	
  

5	
  
6	
  
7	
  

	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  

	
  
	
  
	
  
	
  

	
  

9	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  10	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  12	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  14	
  
	
  

2	
  
 
	
  
	
  
RESUME	
  
	
  

	
  

	
  

3	
  
ROSEMARY	
  JOSEPH	
  
(405)	
  255-­‐9686	
  ~	
  rosemary.joseph@ou.edu	
  
EDUCATION	
  
University	
  Of	
  Oklahoma	
  	
  	
  
	
  
	
  	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Norman,	
  Oklahoma	
  
Gaylord	
  College	
  of	
  Journalism	
  and	
  Mass	
  Communication	
  
	
  
	
  
	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  May,	
  2015	
  
Major:	
  Advertising,	
  Minor:	
  Enterprise	
  Studies	
  	
  
	
  
Menendez	
  Pelayo	
  International	
  University	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  Barcelona,	
  Spain	
  	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  May	
  -­‐	
  July,	
  2013	
  
	
  
PROFESSIONAL	
  EXPERIENCE	
  
Allied	
  Arts	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
May	
  –	
  August,	
  2012	
  
Communication	
  &	
  Events	
  Intern	
  
• Planned	
  and	
  organized	
  community-­‐wide	
  events	
  to	
  spread	
  awareness	
  and	
  fundraise	
  for	
  
Oklahoma	
  City	
  non-­‐profits.	
  
• Coordinated	
  3rd	
  annual	
  Allied	
  Arts	
  golf	
  tournament	
  between	
  dozens	
  of	
  business	
  participants,	
  golf	
  
courses,	
  sponsors	
  and	
  staff.	
  
• Managed	
  the	
  operations	
  and	
  marketing	
  of	
  the	
  Allied	
  Arts	
  Annual	
  Concert,	
  which	
  included	
  face-­‐to-­‐
face	
  sales	
  and	
  promotion,	
  social	
  media	
  advertising,	
  grass-­‐roots	
  promotion	
  and	
  local	
  radio	
  
stations.	
  
	
  
	
  
LEADERSHIP	
  AND	
  ACTIVITIES	
  
	
  
O.U.	
  Crimson	
  Contemporary	
  PR	
  Club	
  
• Communicate	
  to	
  promote	
  and	
  spread	
  awareness	
  to	
  the	
  student	
  body	
  about	
  the	
  Contemporary	
  Club	
  
programs,	
  dance	
  classes,	
  and	
  lectures	
  
• Coordinate	
  the	
  social	
  media	
  presence	
  and	
  outreach,	
  email	
  blast	
  communication	
  and	
  campus-­‐wide	
  
announcements	
  
	
  
Member	
  of	
  Kappa	
  Alpha	
  Theta	
  Sorority	
  
Theta	
  Social	
  Chair	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Spring	
  2012-­‐Fall	
  2012	
  
• Planned	
  and	
  organize	
  all	
  Theta	
  events	
  on	
  a	
  weekly	
  basis,	
  which	
  included	
  coordination	
  with	
  outside	
  
vendors,	
  working	
  with	
  our	
  events	
  partners	
  (transportation	
  services,	
  entertainment,	
  catering),	
  
managing	
  our	
  social	
  budget,	
  and	
  promoting	
  events	
  throughout	
  the	
  250	
  member	
  sorority.	
  	
  
	
  
Theta	
  Dad’s	
  Day	
  Chair	
  	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fall	
  2012	
  
• Planned	
  and	
  organized	
  all	
  Dad’s	
  Weekend	
  events	
  and	
  activities	
  including	
  the	
  Theta	
  Casino	
  Party,	
  
photographers,	
  dinner,	
  silent	
  auction	
  and	
  sponsors,	
  5K	
  race	
  and	
  our	
  non-­‐profit	
  partner:	
  CASA	
  	
  
	
  
Advertising	
  Club	
  
• We	
  learn	
  about	
  the	
  disciplines	
  of	
  an	
  advertising	
  agency.	
  Review	
  latest	
  trends	
  and	
  advertisements	
  
in	
  the	
  advertising	
  community.	
  We	
  invite	
  speakers	
  to	
  discuss	
  their	
  experiences	
  and	
  current	
  events	
  
in	
  the	
  advertising	
  industry.	
  

	
  

	
  

4	
  
 
	
  
	
  
CREATIVE	
  WRITING	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

	
  

5	
  
Photographs
It was my last stop before I headed back to my family’s apartment that we had
rented for a week. I quickly jumped off the subway at Union Square. When I came out
of the metro into the square sunlight, it took a moment for my eyes to absorb the vibrant
urban colors and pulsating activity. Then I locked eyes on a string of venders that were
laced along the cement sidewalks with steam rising up around them. Past the orange and
mango stands and the tie-dyed T-shirts, beyond the knock off Prada bags and copied
Chen Lu beaded bracelets, my eye was drawn to the display of photographs beneath this
overhanging, oak tree. The small stand contained a sprawl of pictures that captured a
largely urban motif.
One photograph immediately grabbed my attention. The colored print captured a
man’s back to the camera, playing a piano. Half of the print was covered with his
shadow, while the other half was lit by the sun. I instantly knew that I had to have this
print. I could already see exactly where I would hang it - in my room, next to a window,
where it would be one of the first things to greet me in the morning.
Still to this day, I can’t explain exactly why I loved this print, but I can’t explain it
away. There is an ineffable quality that the lens captured in an instant. Perhaps what
resonated on an almost subconscious level was the love I have always had for music.
The fact that this person was playing music, and this artist captures this creative act, was
the magnetic pull underneath the print. Sometimes now when I’m gazing at this picture
in my room, with the moonlight streaming in through the shutters, I can almost hear the
piano’s music lulling me into a dreamy reverie.
This picture continues to fuel my passion for photography today. Whenever I’m
behind the camera, I’m sensitive to my surroundings, and my eye is constantly searching to
capture a moment of transcendence. Often this moment is found in the most mundane and
common places. I think, for example, of my art teacher, assigning me the task of taking
pictures around campus. For whatever reason, my eye was riveted by an elementary
playground, and specifically these monkey-bar like rings. On my film camera, I only had
a chance to snap off one caption. Later, when I returned to the dark room and processed
the picture, I remember staring down at my print, and for the first time, I felt like a real
artist. The simple picture was of a tunnel of rings. The first ring was out of focus. The
second ring, however, was in sharp focus, bathed in sunlight. The rest of the rings
morphed together to accentuate the first two rings. This picture now hangs on the other
side of the window in my room, and it’s a reminder that the responsibility of the artist
involves paying attention to one’s surroundings. Because the truth is, there is beauty all
around us, and often it unfolds before our eyes in a flash, and only those paying attention
will be able to see it and experience its full force.

	
  

6	
  
Personality
A personality is an individual’s characteristic style of behaving, thinking, and
feeling. Each person has a unique personality that has been shaped by different events
and people in that person’s life. Nobody has had the exact same experiences as another
person, so everyone has special personality traits that make them different. As a person
grows up, their personality changes, develops, and molds according to each personal
experience.
I think that throughout my life my personality has changed drastically, but several
traits have stuck with me forever. When I was a baby, my mother and father both told me
that I was such a good baby. I hardly ever cried and was very obedient and very quiet.
As I grew older I became louder and louder. My parents’ once silent toddler was
suddenly a nonstop talking machine. I was also a very messy child, which is odd,
because now I am almost OCD about keeping things clean. I was a very messy and
extroverted teenager, with little regard to the rules. I also really liked being the center of
attention all of the time. I used to be such a crazy driver and was extremely careless on
the road. My grades, schooling, and future were things I never considered to be very
important, and I basically focused all of my attention on my friends.
Now that I have grown up a little bit more I can see how my personality has
changed between the stages of growing up. I am less carefree and I worry a lot more than
I used to. I am also a little bit more introverted than I used to be, and no longer desire to
be the center of everyone’s attention. I also take grades and school much more seriously
now and actually care about how I am doing in school. I am very clean and organized,
which is a huge difference from a few years ago.
Though my personality has changed dramatically from when I was a child to now, I can
also think of many traits of mine that have not changed. For example, I was raised in a
catholic school and church from when I was born until I was a sophomore in high school.
Then, even though I changed schools and have been around many other religions and
have friends that believe in different things than me, I have never changed my beliefs. I
also have my own specific opinions about social policies, and although many people
around me disagree and try to change my opinion, I still stick with my beliefs and morals.
In addition, I have always been very adventurous and curious. Even though now I act
more carefully than before, I still love a good adventure. These are personality traits that I
do not think are going to change very much with age.
I believe that my personality has been molding itself since I was born and will
continue to change slightly depending on what I am doing with my life, where I am
living, and the experiences I have, but for the most part it will stay the same. When I am
sixty, I am sure that my personality will be slightly different, since I will have aged about
forty years and have experienced a lot more, but I do not think that most of my morals,
opinions, and interests will become drastically different.
Of the five personality traits, I think my personality contains a lot of openness to
experience. I am very imaginative and adventurous. I love coming up with crazy ideas

	
  

7	
  
and am very curious. I am not as conscientiousness. I do have self-discipline, but this is
definitely not my main personality trait. I am low in agreeableness, because I tend to be
very suspicious of other people, but I am very cooperative with others. I am quite
extroverted. I am often bursting with energy and love to play outside and be with other
people. I worry quite often and I also experience intense anxiety sometimes, so my
personality could contain a lot of neuroticism.
Each person has a unique personality and a different level of each of the big 5
personality traits. There is no way to identify exactly who has what percent of which
personality trait and that is how everyone is so different. I believe that most people have
basic personality traits that do not change a lot over their lifetimes, but they will change
slightly.

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

8	
  
 
	
  
	
  
CREATIVITY	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

	
  
	
  

9	
  
PHOTOGRAPHY	
  

	
  

In	
  my	
  free	
  time,	
  I	
  photograph	
  my	
  friends,	
  loved	
  ones,	
  and	
  scenes	
  that	
  catch	
  my	
  eye.
	
  

	
  

	
  

	
  

	
  

	
  	
  	
  	
  	
  	
  	
  	
  

	
  

10	
  
 

	
  

	
  

	
  

	
  

	
  
	
  

11	
  
ADVERTISEMENTS	
  
Ads	
  I	
  have	
  created	
  for	
  organizations	
  around	
  campus.	
  
	
  

	
  

	
  	
  

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

12	
  
 
	
  
	
  
	
  
	
  
	
  

13	
  
EVENTS	
  
Events I helped organize and design ads for while interning at Allied Arts.

	
  

	
  

Free	
  
Oklahoma	
  City	
  
community	
  
concert	
  
featuring	
  
Stephane	
  
Wrembel.	
  

	
  
Allied	
  Arts	
  
annual	
  “Chip	
  
in	
  for	
  the	
  
Arts”	
  golf	
  
tournament	
  	
  

	
  

	
  

14	
  

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Rosemary Joseph's Creative Portfolio

  • 1.   ROSEMARY  JOSEPH   PORTFOLIO              
  • 2. TABLE  OF  CONTENTS     RESUME           WRITING  SKILLS         PHOTOGRAPHS       PERSONALITY       CREATIVITY         PHOTOGRAPHY       CREATIVE  ADS       PLANNED  EVENTS                 3                                       5   6   7                                               9                    10                    12                    14     2  
  • 3.       RESUME         3  
  • 4. ROSEMARY  JOSEPH   (405)  255-­‐9686  ~  rosemary.joseph@ou.edu   EDUCATION   University  Of  Oklahoma                                                                                                       Norman,  Oklahoma   Gaylord  College  of  Journalism  and  Mass  Communication                                              May,  2015   Major:  Advertising,  Minor:  Enterprise  Studies       Menendez  Pelayo  International  University                                                                    Barcelona,  Spain                                                                            May  -­‐  July,  2013     PROFESSIONAL  EXPERIENCE   Allied  Arts                                             May  –  August,  2012   Communication  &  Events  Intern   • Planned  and  organized  community-­‐wide  events  to  spread  awareness  and  fundraise  for   Oklahoma  City  non-­‐profits.   • Coordinated  3rd  annual  Allied  Arts  golf  tournament  between  dozens  of  business  participants,  golf   courses,  sponsors  and  staff.   • Managed  the  operations  and  marketing  of  the  Allied  Arts  Annual  Concert,  which  included  face-­‐to-­‐ face  sales  and  promotion,  social  media  advertising,  grass-­‐roots  promotion  and  local  radio   stations.       LEADERSHIP  AND  ACTIVITIES     O.U.  Crimson  Contemporary  PR  Club   • Communicate  to  promote  and  spread  awareness  to  the  student  body  about  the  Contemporary  Club   programs,  dance  classes,  and  lectures   • Coordinate  the  social  media  presence  and  outreach,  email  blast  communication  and  campus-­‐wide   announcements     Member  of  Kappa  Alpha  Theta  Sorority   Theta  Social  Chair                                  Spring  2012-­‐Fall  2012   • Planned  and  organize  all  Theta  events  on  a  weekly  basis,  which  included  coordination  with  outside   vendors,  working  with  our  events  partners  (transportation  services,  entertainment,  catering),   managing  our  social  budget,  and  promoting  events  throughout  the  250  member  sorority.       Theta  Dad’s  Day  Chair                     Fall  2012   • Planned  and  organized  all  Dad’s  Weekend  events  and  activities  including  the  Theta  Casino  Party,   photographers,  dinner,  silent  auction  and  sponsors,  5K  race  and  our  non-­‐profit  partner:  CASA       Advertising  Club   • We  learn  about  the  disciplines  of  an  advertising  agency.  Review  latest  trends  and  advertisements   in  the  advertising  community.  We  invite  speakers  to  discuss  their  experiences  and  current  events   in  the  advertising  industry.       4  
  • 5.       CREATIVE  WRITING                                                                                     5  
  • 6. Photographs It was my last stop before I headed back to my family’s apartment that we had rented for a week. I quickly jumped off the subway at Union Square. When I came out of the metro into the square sunlight, it took a moment for my eyes to absorb the vibrant urban colors and pulsating activity. Then I locked eyes on a string of venders that were laced along the cement sidewalks with steam rising up around them. Past the orange and mango stands and the tie-dyed T-shirts, beyond the knock off Prada bags and copied Chen Lu beaded bracelets, my eye was drawn to the display of photographs beneath this overhanging, oak tree. The small stand contained a sprawl of pictures that captured a largely urban motif. One photograph immediately grabbed my attention. The colored print captured a man’s back to the camera, playing a piano. Half of the print was covered with his shadow, while the other half was lit by the sun. I instantly knew that I had to have this print. I could already see exactly where I would hang it - in my room, next to a window, where it would be one of the first things to greet me in the morning. Still to this day, I can’t explain exactly why I loved this print, but I can’t explain it away. There is an ineffable quality that the lens captured in an instant. Perhaps what resonated on an almost subconscious level was the love I have always had for music. The fact that this person was playing music, and this artist captures this creative act, was the magnetic pull underneath the print. Sometimes now when I’m gazing at this picture in my room, with the moonlight streaming in through the shutters, I can almost hear the piano’s music lulling me into a dreamy reverie. This picture continues to fuel my passion for photography today. Whenever I’m behind the camera, I’m sensitive to my surroundings, and my eye is constantly searching to capture a moment of transcendence. Often this moment is found in the most mundane and common places. I think, for example, of my art teacher, assigning me the task of taking pictures around campus. For whatever reason, my eye was riveted by an elementary playground, and specifically these monkey-bar like rings. On my film camera, I only had a chance to snap off one caption. Later, when I returned to the dark room and processed the picture, I remember staring down at my print, and for the first time, I felt like a real artist. The simple picture was of a tunnel of rings. The first ring was out of focus. The second ring, however, was in sharp focus, bathed in sunlight. The rest of the rings morphed together to accentuate the first two rings. This picture now hangs on the other side of the window in my room, and it’s a reminder that the responsibility of the artist involves paying attention to one’s surroundings. Because the truth is, there is beauty all around us, and often it unfolds before our eyes in a flash, and only those paying attention will be able to see it and experience its full force.   6  
  • 7. Personality A personality is an individual’s characteristic style of behaving, thinking, and feeling. Each person has a unique personality that has been shaped by different events and people in that person’s life. Nobody has had the exact same experiences as another person, so everyone has special personality traits that make them different. As a person grows up, their personality changes, develops, and molds according to each personal experience. I think that throughout my life my personality has changed drastically, but several traits have stuck with me forever. When I was a baby, my mother and father both told me that I was such a good baby. I hardly ever cried and was very obedient and very quiet. As I grew older I became louder and louder. My parents’ once silent toddler was suddenly a nonstop talking machine. I was also a very messy child, which is odd, because now I am almost OCD about keeping things clean. I was a very messy and extroverted teenager, with little regard to the rules. I also really liked being the center of attention all of the time. I used to be such a crazy driver and was extremely careless on the road. My grades, schooling, and future were things I never considered to be very important, and I basically focused all of my attention on my friends. Now that I have grown up a little bit more I can see how my personality has changed between the stages of growing up. I am less carefree and I worry a lot more than I used to. I am also a little bit more introverted than I used to be, and no longer desire to be the center of everyone’s attention. I also take grades and school much more seriously now and actually care about how I am doing in school. I am very clean and organized, which is a huge difference from a few years ago. Though my personality has changed dramatically from when I was a child to now, I can also think of many traits of mine that have not changed. For example, I was raised in a catholic school and church from when I was born until I was a sophomore in high school. Then, even though I changed schools and have been around many other religions and have friends that believe in different things than me, I have never changed my beliefs. I also have my own specific opinions about social policies, and although many people around me disagree and try to change my opinion, I still stick with my beliefs and morals. In addition, I have always been very adventurous and curious. Even though now I act more carefully than before, I still love a good adventure. These are personality traits that I do not think are going to change very much with age. I believe that my personality has been molding itself since I was born and will continue to change slightly depending on what I am doing with my life, where I am living, and the experiences I have, but for the most part it will stay the same. When I am sixty, I am sure that my personality will be slightly different, since I will have aged about forty years and have experienced a lot more, but I do not think that most of my morals, opinions, and interests will become drastically different. Of the five personality traits, I think my personality contains a lot of openness to experience. I am very imaginative and adventurous. I love coming up with crazy ideas   7  
  • 8. and am very curious. I am not as conscientiousness. I do have self-discipline, but this is definitely not my main personality trait. I am low in agreeableness, because I tend to be very suspicious of other people, but I am very cooperative with others. I am quite extroverted. I am often bursting with energy and love to play outside and be with other people. I worry quite often and I also experience intense anxiety sometimes, so my personality could contain a lot of neuroticism. Each person has a unique personality and a different level of each of the big 5 personality traits. There is no way to identify exactly who has what percent of which personality trait and that is how everyone is so different. I believe that most people have basic personality traits that do not change a lot over their lifetimes, but they will change slightly.                     8  
  • 9.       CREATIVITY                                                                             9  
  • 10. PHOTOGRAPHY     In  my  free  time,  I  photograph  my  friends,  loved  ones,  and  scenes  that  catch  my  eye.                             10  
  • 11.               11  
  • 12. ADVERTISEMENTS   Ads  I  have  created  for  organizations  around  campus.                           12  
  • 13.             13  
  • 14. EVENTS   Events I helped organize and design ads for while interning at Allied Arts.     Free   Oklahoma  City   community   concert   featuring   Stephane   Wrembel.     Allied  Arts   annual  “Chip   in  for  the   Arts”  golf   tournament         14