National Budget Simulation Worksheet Directions: When you have finished your budget simulation and reviewed your results, answer the following reflection questions by writing at least 4-5 sentences for each. 1. Describe how successful you were at balancing the budget by providing your ending numbers. 2. How will the program cuts that you made affect specific groups (the elderly, students, environmentalists, savers, the poor, foreign aid recipients, producers, etc.)? What programs did you choose to cut? Why did you choose those programs over others? 3. Would other cuts have had less impact on people’s lives? Which budget cuts had the largest impact on reducing the deficit? 4. Which decisions might be perceived as politically motivated? 5. What are the tradeoffs of preserving some programs while protecting others? 6. What problems does Congress have in creating the real budget? 7. If you had the opportunity to raise taxes rather than cut programs, which policy would you choose? Marketing Assignment 1. Levitt’s “Globalization of Markets” is considered to be a seminal article in international marketing. a) Summarize Levitt’s article in substantive detail. In your summary, be sure to identify and discuss the factors that Levitt states have led to the globalization of markets. b) Explain the meaning and advantages of standardization. c) Do you agree with Ted Levitt’s premise given that this article was written more than two decades ago? Is the article still relevant today? Why or why not? (You may conduct additional research and use external sources of information to explain your answer, but be sure to cite all your sources of information after each answer.) 2. Kenichi Ohmae’s “Managing in a Borderless World” is also considered an important article in global marketing. a) Summarize Ohmae’s article in substantive detail. b) While Ohmae also discusses the issues of standardization and customization of global marketing strategy, which strategy does he primarily advocate? What are his contentions? c) Do you agree or disagree with Ohmae’s perspective? Why or why not? (You may also conduct additional research and use external sources of information to explain your answer, but be sure to cite all your sources of information after each answer.) 3. You read the articles by Levitt and Ohmae and expressed your opinions on them. However, Kashani’s article on the “Pitfalls of Global Marketing?” articulates different perspectives on Global Marketing. a) Summarize Kashani’s article in substantive detail. In your summary be sure to identify and explain in detail the five propositions he articulates on the “Pitfalls of Global Marketing?” b) Do you agree or disagree with the Kashani’s contentions? Why or why not? Explain your opinion in substantive detail. c) In your opinion, are there any other pitfalls of global marketing that you can identify? Why or why not? Explain your opinion in substantive detail. (You may conduct additio.

1. National Budget Simulation Worksheet Directions: When you
have finished your budget simulation and reviewed your results,
answer the following reflection questions by writing at least 4-5
sentences for each.
1. Describe how successful you were at balancing the budget by
providing your ending numbers.
2. How will the program cuts that you made affect specific
groups (the elderly, students, environmentalists, savers, the
poor, foreign aid recipients, producers, etc.)? What programs
did you choose to cut? Why did you choose those programs over
others?
3. Would other cuts have had less impact on people’s lives?
Which budget cuts had the largest impact on reducing the
deficit?
4. Which decisions might be perceived as politically motivated?
5. What are the tradeoffs of preserving some programs while
protecting others?
6. What problems does Congress have in creating the real
budget?

2. 7. If you had the opportunity to raise taxes rather than cut
programs, which policy would you choose?
Marketing Assignment
1. Levitt’s “Globalization of Markets” is considered to be a
seminal article in international marketing.
a) Summarize Levitt’s article in substantive detail. In your
summary, be sure to identify and discuss the factors that Levitt
states have led to the globalization of markets.
b) Explain the meaning and advantages of standardization.
c) Do you agree with Ted Levitt’s premise given that this article
was written more than two decades ago? Is the article still
relevant today? Why or why not? (You may conduct additional
research and use external sources of information to explain your
answer, but be sure to cite all your sources of information after
each answer.)
2. Kenichi Ohmae’s “Managing in a Borderless World” is also
considered an important article in global marketing.
a) Summarize Ohmae’s article in substantive detail.
b) While Ohmae also discusses the issues of standardization and
customization of global marketing strategy, which strategy does
he primarily advocate? What are his contentions?
c) Do you agree or disagree with Ohmae’s perspective? Why or
why not?
(You may also conduct additional research and use external
sources of information to explain your answer, but be sure to
cite all your sources of information after each answer.)
3. You read the articles by Levitt and Ohmae and expressed
your opinions on them. However, Kashani’s article on the
“Pitfalls of Global Marketing?” articulates different
perspectives on Global Marketing.
a) Summarize Kashani’s article in substantive detail. In your
summary be sure to identify and explain in detail the five

3. propositions he articulates on the “Pitfalls of Global
Marketing?”
b) Do you agree or disagree with the Kashani’s contentions?
Why or why not? Explain your opinion in substantive detail.
c) In your opinion, are there any other pitfalls of global
marketing that you can identify? Why or why not? Explain your
opinion in substantive detail. (You may conduct additional
research and use external sources of information to explain your
answer, but be sure to cite all your sources of information after
each answer.)
4. In a course on global marketing, it is imperative that you
know about different types of organizations that operate
globally.
a) Identify, define and explain in substantive detail the different
types of organizations based on the EPRG (Ethnocentric,
Polycentric, Regiocentric, and Geocentric) framework.
b) Although there are many different categorizations of
companies (as described in Chapter 1 and Video Lecture 1),
define a global corporation. Is a global company same as or
different from a firm described as a geocentric organization?
c) Identify and explain in substantive detail the characteristics
that manifest a global company. (You may conduct additional
research and use external sources of information to explain your
answer, but be sure to cite all your sources of information after
each answer.)
5. Kogut’s article on “What Makes a Company Global” is
essentially a review of a book entitled “The Myth of the Global
Corporation.”
a) Summarize Kogut’s article in substantive detail.
b) Are Kogut’s views consistent or divergent from those of
Doremus, Keller, Pauly, and Reich, the authors of the book? If
so, explain Kogut’s view.
c) Why does globalization not always work? What is required
for globalization to work?

4. d) For a company to be global it is necessary to be globally
integrated. Yet firms are shying away from integration.
Comment on why is this so. (You may conduct additional
research and use external sources of information to explain your
answer, but be sure to cite all your sources of information after
each answer.)
6. The HBR articles entitled “Globalization of Markets,”
“Managing in a Borderless World,” “Pitfalls of Global
Marketing” and “What Makes a Company Global” clearly reveal
that one size does not fit all. It is evident that are tremendous
advantages can be accorded to a firm by using a standardization
strategy. However, those arguing for adaptation strategies may
also be correct.
a) What are the advantages and disadvantages of customizing
products? Explain your answer in substantive detail. (You may
conduct additional research and use external sources of
information to explain your answer, but be sure to cite all your
sources of information after each answer.)
7. a) In your opinion, have world markets become globalized?
Explain your perspective in substantive detail.
b) Identify as well as discuss the factors that have caused
globalization. (HINT: Explain your answer in substantive detail
using the concepts discussed in video lecture for this module.
You may also conduct additional research and use external
sources of information to explain your answer, but be sure to
cite all your sources of information after each answer.)
8. The following questions are based on the HBS Mary Kay
Cosmetics (MKC) case.
a) Based on your assessment, what is the central problem facing
MKC?
b) Based on your assessment, would you recommend entering
China or Japan or both or neither? (HINT: You can only answer
this question by assessing what are the pros and cons of

5. entering each country: China and Japan.)
c) Identify and explain in substantive detail the four key action
issues (solutions or courses of action) that need to be addressed
by MKC to resolve their problem(s) as identified in the case.
d) If you suggest entering China and/or Japan, identify each of
the following:
i. What is the target market you suggest that MKC pursue for
Japan and/or China?
ii. What product strategy do you suggest that MKC should use
for Japan and/or China?
iii. What promotion strategy do you suggest that MKC should
use for Japan and/or China?
iv. What pricing strategy do you suggest that MKC should use
for Japan and/or China?
v. What distribution strategy do you suggest that MKC should
use for Japan and/or China?
vi. What foreign market entry strategy do you suggest that MKC
should use for Japan and/or China?
Marketing
Assig
n
ment
1.
Levitt’s “Globalization of Markets” is considered to be a
seminal article in international marketing.
a)
Summarize Levitt’s article in
substantive

6. detail
. In your summary, be sure to identify and discuss the
factors that Levitt states have led to the globalization of
markets.
b)
Explain the meaning and advantages of standardization.
c)
Do you agree with Ted Levitt’s premise given that this article
was written
more than
two
decades
ago?
Is the article still relevant today?
Why or why not
? (You may conduct additional research and
use external sources of information to explain your answer, but
be sure to cite
all
your sources of
information after each answer.)
2.
Ke
nichi Ohmae’s “Managing in a Borderless World” is also
considered an important article in global
marketing.

7. a)
Summarize
Ohmae’s article in
substantive
detail
.
b)
While Ohmae also discusses the issues of standardization and
customization of global marketing
s
trategy, which strategy does he primarily advocate? What are
his contentions?
c)
Do you agree or disagree with Ohmae’s perspective?
Why or why not
?
(
You may also conduct additional research and use external
sources of information to explain your
answer, but
be sure to cite
all
your sources of information after each answer.)

8. 3.
You read the articles by Levitt and Ohmae and expressed your
opinions on them.
However, Kashani’s
article on the “Pitfalls of Global Marketing?” articulates
different perspectives on Glob
al Marketing.
a)
Summarize
Kashani’s article in
substantive
detail
. In your summary be sure to identify and explain in
detail
the
five
propositions he articulates on the “Pitfalls of Global
Marketing?”
b)
Do you agree or disagree with the Kashani’s contentions
?
Why or why not
?

9. Explain your opinion in
substantive
detail
.
c)
In your opinion, are there any other pitfalls of global marketing
that you can identify?
Why or why
not
?
Explain your opinion in
substantive
detail
. (You may conduct additional research and use
external sources of information to explain your answer, but be
sure to cite
all
your sources of
information after each answer.)
4.
In a course on
g
lobal
m
arketing
, it is imperative that you know about different
types of organizations

10. that operate globally.
a)
Identify, define and explain in
substantive
detail
the different types of organizations based on the
EPRG (Ethnocentric, Polycentric, Regiocentric, and Geocentric)
framework.
b)
Although there are many different
categorizations of companies (as described in Chapter 1 and
Video Lecture 1), define a
g
lobal
c
orporation
.
Is a global company same as or different from a firm
described as a geocentric organization?
Marketing Assignment
1. Levitt’s “Globalization of Markets” is considered to be a
seminal article in international marketing.
a) Summarize Levitt’s article in substantive detail. In your
summary, be sure to identify and discuss the
factors that Levitt states have led to the globalization of

11. markets.
b) Explain the meaning and advantages of standardization.
c) Do you agree with Ted Levitt’s premise given that this article
was written more than two decades
ago? Is the article still relevant today? Why or why not? (You
may conduct additional research and
use external sources of information to explain your answer, but
be sure to cite all your sources of
information after each answer.)
2. Kenichi Ohmae’s “Managing in a Borderless World” is also
considered an important article in global
marketing.
a) Summarize Ohmae’s article in substantive detail.
b) While Ohmae also discusses the issues of standardization and
customization of global marketing
strategy, which strategy does he primarily advocate? What are
his contentions?
c) Do you agree or disagree with Ohmae’s perspective? Why or
why not?
(You may also conduct additional research and use external
sources of information to explain your
answer, but be sure to cite all your sources of information after
each answer.)
3. You read the articles by Levitt and Ohmae and expressed
your opinions on them. However, Kashani’s
article on the “Pitfalls of Global Marketing?” articulates
different perspectives on Global Marketing.
a) Summarize Kashani’s article in substantive detail. In your
summary be sure to identify and explain in
detail the five propositions he articulates on the “Pitfalls of
Global Marketing?”
b) Do you agree or disagree with the Kashani’s contentions?
Why or why not? Explain your opinion in
substantive detail.

12. c) In your opinion, are there any other pitfalls of global
marketing that you can identify? Why or why
not? Explain your opinion in substantive detail. (You may
conduct additional research and use
external sources of information to explain your answer, but be
sure to cite all your sources of
information after each answer.)
4. In a course on global marketing, it is imperative that you
know about different types of organizations
that operate globally.
a) Identify, define and explain in substantive detail the different
types of organizations based on the
EPRG (Ethnocentric, Polycentric, Regiocentric, and Geocentric)
framework.
b) Although there are many different categorizations of
companies (as described in Chapter 1 and
Video Lecture 1), define a global corporation. Is a global
company same as or different from a firm
described as a geocentric organization?