SXSW 2019 panel with Rori DuBoff, Kent Bye & Jessica Lauretti. Discussion topics: 1) How can we apply a human-centric approach to XR design, focusing on experiences that enhance quality of life and solve for real human needs? 2) As XR transforms they ways we interact with the world around us and ourselves (the mirror world) – how do we deal with issues of accessibility, authenticity and bias? 3) How will virtual humans, human avatars and AI agents evolve in a way that enhances versus deters from meaningful communication & relationships? 4) As we move from an era of transactional data to social data, how do we prepare for the human data industry?