LOHAS Event: Trends in Social Media
•
0 gefällt mir•1,363 views
Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (6)
Ähnlich wie LOHAS Event: Trends in Social Media
Ähnlich wie LOHAS Event: Trends in Social Media (20)
Mehr von Room 214
Mehr von Room 214 (12)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
LOHAS Event: Trends in Social Media
- 1. James Clark Co-founder, Room 214 jclark@room214.com @jamesoclark, @Room_214 Trends in Social Media Intriguing and Inspiring
- 3. Inspired By
- 4. Inspired By
- 5. What? Seriously? Never Given a Challenge They Can't Achieve Tons of collaborators ready to help you succeed from Day 1 There is an EPIC and inspiring story Receive Constant Feedback Photo Credit: PCgamer.com
- 6. Mastery at What? Virtuosos of Urgent Optimism Virtuosos of Weaving a Tight Social Fabric Virtuosos of Blissful Productivity Virtuosos of Epic Meaning Jane McGonagal, Institute of the Future
- 7. Exact Traits Needed For
- 8. What does this have to do with Digital and Social Media? Went From Complicated to Complex Real Fast
- 12. Social Graph VS Interest Graph Who I Am To Others Who I Know Implicit Relationship to What I'm Likely to Buy Who I Really Am What I Engage With Explicit Relationship to What I'm Likely to Buy Assumehole Knowhole
- 13. BRONIES: Friendship is Magic
- 14. Help Not Sell Jay Baer: Youtility
- 16. Need: Friend of Mind Awareness "You seek to have the prospective customer allow you inside their circle of trust, where you become more than just a purveyor, but a rather valuable resource." ~ Jay Baer
- 18. Jeremiah Owyang ~Altimeter Group "The Collaborative Economy is an economic model where ownership and access are shared between people, startups and corporations."
- 20. Storytelling and the Post Advertising Age
- 22. The Consumer is More Informed Than Employees
- 23. ...and they're able to easily organize
- 24. ... likely to step outside of comfort zone
- 25. ...because In Each Other We Trust
- 26. The Good News Is... Storytelling Reigns Supreme
- 27. WHY STORY MATTERS It's the currency everyone is trading on When story is strong people naturally want to be a part of it When the story is confusing or lacking emotion, people will stand on the sidelines Storytelling becomes an invitation into relationship Source: Michael Margolis, Get Storied
- 28. STORY IS THE MISSING LINK BETWEEN INNOVATION AND MARKETING INNOVATION DOESN'T HAPPEN IN A VACUUM, IT MUST BE: ● COMMUNICATED THROUGH A STRATEGIC STORY PEOPLE CAN IDENTIFY WITH ● MAPPED TO YOUR PAST (ORIGINS), PRESENT (VALUES) AND FUTURE (ASPIRATIONS) ● ALIGNED TO NEEDS OF YOUR AUDIENCE AND THEIR EVOLVING IDENTITY Source: Michael Margolis, Get Storied
- 29. WHY MOST INNOVATIONS FAIL ● Your audience can't find themselves in the story ● Drive for your brand's self-validation hijacks the authentic storyline ● There is no story alignment at the leadership of the company ● Critical dimension of culture and identity are underestimated ● Change is framed as a judgement and repudiation of the past ● Promises are not translated into the right experiences, rituals and habits Source: Michael Margolis, Get Storied
- 30. "I had to know and understand my own story before I could listen to and help other people with theirs." -- Barack Obama 44th President of the USA
- 31. BRAND IS STORY
- 32. Step 1 Find the core story at the heart of the brand to create your story platform Source: turndogmillionaire.com
- 33. Step 2 Create narratives based on that story and publish across all outlets in weird and wonderful ways Source: turndogmillionaire.com
- 34. Step 3 Use paid and free media to syndicate the story to where the applicable audience will most likely see it Source: turndogmillionaire.com
- 35. Step 4 Content has to trigger at least 1 of 3 psychological sharing motivations: Emotion Identity and Self Expression Information Source: turndogmillionaire.com
- 36. Step 5 Optimize and tag it properly so people can find it Source: turndogmillionaire.com
- 37. Step 6 Fans sustain and participate in the brand story
- 38. Understand Your Brand Story Audience: Who are they? What are their passions? What are their media habits: online and off? What channels? Brand: What is the brand about? What is the core brand narrative? What's the brand's history? Category: Understand the true competitive landscape of your brand in the eyes of your busy customers. What can you offer that your customer's can't get elsewhere? What's your competition doing? Photo Credit: Courtney Dudley for WNYC Excerpt from: "How to Crush Your Competitors on Social Media in 30 Days", from HubSpot, Inc.