Science Fiction and Product Management - WTF?

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יש הטוענים שספרות מד"ב היא אסקפיזם ובידור לטכנופילים. .גם אם זה נכון, ספרים וסרטי מד"ב נותנים לי השראה לי כמנהל מוצר שני התחומים הללו מפרים זה את זה וגורמים לי לחזוב שלפעמים מנהל מוצר הוא סוג של סופר מד"ב.

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Science Fiction and Product Management - WTF?

1. ‫רוני קובלסקי‬ ‫פיקשן-קון‬ ‫הרצליה 2102/6/8‬

2. Montgomery Scott (Scotty) I've got the device installed, but... bless me if I know whether it's gonna work. It's the biggest guess I've ever made.

3. ‫מתווה‬ ‫‪‬‬ ‫‪‬‬ ‫‪‬‬ ‫‪‬‬ ‫‪‬‬ ‫מה זה "ניהול מוצר"?‬ ‫לנהוג קדימה ולנווט עפ"י המראות‬ ‫תפקיד העתיד בחיי מוצר‬ ‫המד"ב בא לעזרתי‬ ‫סיכום‬

4. ‫מקצוע ניהול המוצר‬ ‫‪‬‬ ‫‪‬‬ ‫‪‬‬ ‫‪‬‬ ‫אחריות על כל מחזור החיים של מוצר משלב הרעיון ועד‬ ‫לאירוע הבלתי נמנע: ‪END OF LIFE‬‬ ‫ניהול ה-‪ ROADMAP‬מול הלקוחות והפיתוח‬ ‫עבודה שוטפת עם הפיתוח ועם לקוחות קיימים‬ ‫ופוטנציאליים‬ ‫סביבה תחרותית ועסקית דינמית ורמת אי וודאות גבוהה‬

5. ‫מהיכן באים מוצרים חדשים?‬ ‫)צורך/שוק )ידוע או נסתר‬ ‫קיים‬ ‫פתרון‬ ‫קיימת‬ ‫טכנולוגיה‬ ‫,הוזלה‬ ‫מזעור, שיפור‬ ‫בביצועים,‬ ‫התאמה‬ ‫מחקר‬ ‫בסיסי‬ ‫טכנולוגיה‬ ‫איננה‬ ‫קיימת‬ ‫מוצר חדש‬ ‫מוצר חדש‬

6. :‫...אבל כפי שאמר הנביא‬ You can't just ask customers what they want and then try to give that to them. By the time you get it built, .they'll want something new Steve Jobs

7. ‫מסקנות ביניים‬ ‫‪ ‬בעידן הנוכחי אם עומדים, הולכים אחורה. בעצם חייבים לרוץ‬ ‫כדי לא לפגר...‬ ‫‪ ‬צריך להקדים ולחזות את הבעיות והצרכים של הצרכנים‬ ‫והלקוחות ולהיערך בהתאם לכך‬ ‫‪ ‬גם הלקוחות )דוג': מפעילי סלולר( חיים בסביבה תחרותית‬ ‫ופתרון חדשני ייתן להם יתרון יחסי‬

8. ‫המד"ב לעזרת מנהל המוצר‬ ‫כלים מקובלים‬ ‫‪ Roadmap ‬למוצר/טכנולוגיה: כך מוכריםהיום את העתיד‬ ‫))הקרוב‬ ‫‪ ”Slideware:” ‬כך מוכרים היום) את העתיד )הרחוק‬

9. ‫מד"ב לעזרת מנהל המוצר‬ ‫המד"בי‬

10. ‫דוגמאות נוספות - 2‬

11.

12. ‫מסקנה‬ ‫‪ ‬ניהול מוצר זה אחלה מקצוע לחובב‬ ‫מד"ב‬

13. rony.kowalski@gmail.com

14. ‫קריאה נוספת‬ -http://www.brainmates.com.au/brainrants/innovation inspiration-from-science-fiction http://www.futuredude.com/how-star-wars-killed-the/future-part-1