Lecture 5 for B

1. THE COMPANY
IS THE
CONTENT
LECTURE 5: WRAP-UP

2. AGENDA
• Class presentation
• Summary
• Tips and Tricks
• Way Forward

3. REMEMBER WHERE
YOU ARE Press
Analysts
Company
Channel
Customers
Influencer

4. SOCIAL FRAMEWORK
Conversation
Talk Listen
Strategy
Goals, Metrics

5. LISTENING: THE
FIRST PHASE
• Getting into the conversation
• Know what is going on
• Don’t be the “dig me” guy
• General market intelligence
• Prospecting
• Hearing what the pain points are
• Understanding your customers’ concerns
• Empowering sales people
• Support
• Solving problems
• Being available

6. TALKING: BECOMING
STORYTELLERS
Identify your audience
Share
• Histories
• Emotions
• Dreams
Say something…
converse

7. STRATEGY
FRAMEWORK
Set Goals
Decide
Metrics
Deploy
Tools
Measure

8. LISTENING, TALKING
AND STRATEGY
Set Goals
Decide
Metrics
Deploy
Tools
Measure
Listening
Talking
Listening
Listening

9. VOICE AND
CONTENT
(NON-TECH…. TRIED TO FIND SMB)

10. You
Your
Customer
Your
customer’s
customer
#10: PARTICIPATION IN A
NETWORKED MARKET CHANGES
PEOPLE FUNDAMENTALLY.
B2B2C-> Talk to your customer’s customer
Get them…
…to recommend you

11. #3: CONVERSATIONS AMONG
HUMAN BEINGS SOUND HUMAN.
THEY ARE CONDUCTED IN A
HUMAN VOICE.
• Above all, be comfortable in your own voice

12. #16: COMPANIES THAT SPEAK IN
THE LANGUAGE OF THE
PITCH, ARE NO LONGER
SPEAKING TO ANYONE.
• Be practical

13. #75: IF YOU WANT US TO TALK
TO YOU, TELL US SOMETHING.
MAKE IT SOMETHING
INTERESTING FOR A CHANGE.
• Be aspirational

14. WHERE IS IT ALL
GOING?
1)
2)

15. WHERE IS IT ALL
GOING?
1) Mobile….
2)

16. WHERE IS IT ALL
GOING?
1)
2)

17. WHERE IS IT ALL
GOING?
1)
2) I have no idea….

18. MARKETS ARE
A
CONVERSATION

19. LISTEN

20. FIND YOUR
VOICE

21. CREATE YOUR
CONTENT

22. CONTRIBUTE

23. THANK YOU