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Hello

       We are Brainient.

       Brainient offers agencies an easy way to make
       online video ads interactive.




Wednesday, November 10, 2010
About us

             We are a an international team of passionate
                 creatives, marketers and engineers.
                        London, UK          Bucharest, RO         New York, US
                        Sales & Marketing   Product Development   November 2010



                                              Clients



                                              Support


Wednesday, November 10, 2010
Opportunity


          Interactivity improves pre-roll performance...

                                               83% more effective at driving CTR
                                                         (AdoTube, 2010)




           15% - 20% engagement on pre-rolls
                               (DGB, 2010)




Wednesday, November 10, 2010
Problem


                   ...however it takes time and expertise.


                                  Creative Agency

                                        Creative Design    Client approval



                                                               Players
                                   Development & Testing      Publishers
                                                              Ad servers




                   Days, if not weeks
Wednesday, November 10, 2010
The solution


           Brainient makes it easy to create interactive
                  video. Fast and cost-effectively.
             Account Mgt       Design          Creative




                                            Client approval




                  Immediate

Wednesday, November 10, 2010
BrainStudio




Wednesday, November 10, 2010
Example



                               Which trailer would you like to watch?




                                         Increase Engagement
                                         106% higher CTR
                                         290% higher ad-recall
Wednesday, November 10, 2010
Examples



                                    Generate Leads
                                    8% engagement rate




    Brand Uplift
    100% increase completion rate



Wednesday, November 10, 2010
Thank you.




           Andrei Baragan           Cristina Pop
           andrei@brainient.com     cristina@brainient.com
           www.brainient.com        www.brainient.com
           @brainient               @brainient
           facebook.com/brainient   facebook.com/brainient



Wednesday, November 10, 2010

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Brainient

  • 1. Hello We are Brainient. Brainient offers agencies an easy way to make online video ads interactive. Wednesday, November 10, 2010
  • 2. About us We are a an international team of passionate creatives, marketers and engineers. London, UK Bucharest, RO New York, US Sales & Marketing Product Development November 2010 Clients Support Wednesday, November 10, 2010
  • 3. Opportunity Interactivity improves pre-roll performance... 83% more effective at driving CTR (AdoTube, 2010) 15% - 20% engagement on pre-rolls (DGB, 2010) Wednesday, November 10, 2010
  • 4. Problem ...however it takes time and expertise. Creative Agency Creative Design Client approval Players Development & Testing Publishers Ad servers Days, if not weeks Wednesday, November 10, 2010
  • 5. The solution Brainient makes it easy to create interactive video. Fast and cost-effectively. Account Mgt Design Creative Client approval Immediate Wednesday, November 10, 2010
  • 7. Example Which trailer would you like to watch? Increase Engagement 106% higher CTR 290% higher ad-recall Wednesday, November 10, 2010
  • 8. Examples Generate Leads 8% engagement rate Brand Uplift 100% increase completion rate Wednesday, November 10, 2010
  • 9. Thank you. Andrei Baragan Cristina Pop andrei@brainient.com cristina@brainient.com www.brainient.com www.brainient.com @brainient @brainient facebook.com/brainient facebook.com/brainient Wednesday, November 10, 2010