Tech bloggers, as are other bloggers, don’t have time to waste, especially not for reading every single email they are getting from every single source. Of course, your story is much more important than others, but still, there are others… In this quick guide, I will review some important facts to remember and recommendations to follow, when approaching tech bloggers.

2. Talking with Tech Blogger
Tech bloggers, as are other bloggers, don’t have time
to waste, especially not for reading every single email
they are getting from every single source.
Of course, your story is much more important than
others, but still, there are others…
In this quick guide, I will review some important facts to
remember and recommendations to follow, when
approaching tech bloggers.

3. NO Press Releases!
Tech crunch are not
your home boys and
do not appreciate you
sending them a press
release to be
published. This is a
blog, not a news
(paper).
Photo credit: brownsteinegusa.com

4. Be Original
Do not copy-paste,
do not use off-theweb templates.
Be original, be
creative, come up
with an angle to
your story, and
make your pitch
interesting.
Photo credit: 123rf.com

5. Topics. What to Talk About
What should you talk about when pitching to the tech
blogger:
-
News
Trends
Success
Failure
Investment
Competition
Gossip
Celebs
Photo credit: itsnicethat.com

6. Don’t Forget Your Contact Details
Do not forget to include your
updated contact details.
Not once, it happens that I get
an email, but I cant seem to
immediately find the person’s
email or phone. Sure, I can
search him online, but how
has the time.
Get my point?
Photo credit: donboscomatunga.com

7. Aim Right!
There’s a saying: “You don’t
get a second chance for the
first imprison”.
With tech bloggers, you will
be lucky to even get a
second chance.
So, aim right, and be very
focused, for the first time.
Photo credit: dreamstime.com

8. Relationship
You can’t treat the blogger
like a bit%$# - just use him
for your own purposes.
Talking with a tech blogger
requires you to establish
some sort of a relationship,
for a period of time…
Photo credit: eharmony.com

9. Networking & Connections
Start by establishing
connections with tech
bloggers over social
networks, such as:
LinkedIn, Facebook and
Twitter.
Networking is essential to
expand your connections
before talking and pitching
to tech bloggers.
Photo credit: eharmony.com

10. Unique Story
Do not approach the tech
blogger with a generic
story, a template or
something “everybody is
doing”.
Be unique with your
content. Deliver something
fresh, new that will get the
tech blogger attention and
even respect.
Photo credit: ronvanpeursem.com

11. Personalized Approach
When approaching the
tech blogger and pitching
to him, don’t forget who
you are talking with.
Make it personalized,
make is especially for him.
Check his favorite topics
and his latest posts.
Photo credit: 2hillsinstockholm.blogspot.com

12. All About The Readers
Very important to
remember:
The purpose of the pitch is
for the tech blogger to
write about you for his
readers.
So you need to make sure
the pitch is suitable to the
readers and the blog.
Photo credit: insigmaus.com

13. Ron Bentata
Digital Product Critic
LinkedIn:
Profile
Slideshare:
Presentations
Website:
DigitalProductCritic.com
Email:
ron.bentata@gmail.com
Twitter:
@ronbentata