Advertising is about to make a BIG change. Google was granted a patent to track your eyes and emotions, using the Google Glass device. Google will track your eye movements and changes in your emotional state using the Google Glass device. Google will then use this information for advertising. While tracking where you are looking at, the direction of your look, the advertiser will be charged for the length and the quality of the gaze - this is called: "pay per gaze". While tracking the changes in your eyes, the advertiser will be charged for the emotional effect of the gaze - this is called: "pay per emotion". Assume the following scenario: A Pizza Restaurant can put up their menu on the front window, including pictures of big, nice tasty pizza slices. People who are walking by, will gaze on it, which will be charged in favor of Google. If the customer likes what he sees, Google will pick up on that and will charge the restaurant for extra. On top of that, now that the restaurant knows this, it can offer the customer a personal time-limited discount, using the Google Glasses, for walking in and eating at the restaurant. Where will it take the advertising industry? for a BIG change!

1. Ron Bentata | August 2013

3. Google has granted a patent for "gaze tracking
technique ... implemented with a head-mounted
gaze-tracking device
that communicates
with a server.“
In other words,
Google has a new
technology to track
your eye movements
on the Google Glass

4. While tracking the your eye movements, the
Google Glass will also be able to check for
emotional parameters in the eye, such as the
enlarged pupils or tears in the eye.
For example: a picture of a
particularly delicious slice of
pizza in a restaurant
window.

6. the restaurant knows
this, it can offer the
customer a personal
discount, using the
Google Glasses, for
entering and eating
at the restaurant.

7. Ron Bentata | August 2013
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