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Cloud Computing
                 Ronan Martins Soares
     Manager of Information Technology
                   ronanms@gmail.com
                  Belo Horizonte, Brazil
Technology for Agility




    “The provisioning of services in a timely (near on
    instant), on-demand manner, to allow the scaling
    up and down of resources”
            Alan Williamson, quoted in Cloud BootCamp March 2009
What is Cloud Computing?
What Cloud Computing “IS NOT”?
So exactly what is cloud computing?
  A style of computing where massively scalable IT-enabled
capabilities
  are provided "as a service" over the network
Classical Computing x Cloud Computing




Every 18 months?
Cloud Computing from different viewpoint

Line of     “A buyer centric view of technology where applications are
Business    available, through purchase, rental or even development,
Executive   wherever and whenever.”



CFO         “An approach to consume technology in a pay-as-you-go model
            where consumers only pay for what they use.”




CIO         “A comprehensive virtualization model for technology from
            infrastructure through application delivery .”



               Cloud Computing is all of these things!
Evolution of Cloud Computing


                                                       Cloud Computing
                                      SaaS Computing
                  Utility Computing
 Grid Computing
Cloud Computing Characteristics




  Cloud Computing is a model of how IT should operate as a business!
PROS & CONS

      PROS    CONS
Cloud Computing Framework
What is the landscape of Cloud
Computing?
Three primary models for Cloud Computing have emerged:
          SaaS                          PaaS                              IaaS
  (Software as a Service)      (Platform as a Service)       (Infrastructure as a Service)


Applications, typically      Hosted application              Utility computing data
available via the browser:   environment for building and    center providing on demand
• Google Apps                deploying cloud applications:   server resources:
• Salesforce.com             • Salesforce.com                • HP Adaptive Infrastructure
                             • Amazon E2C                    as a Service
                             • Microsoft Azure               • Rackspace
                                                             • Amazon E2C & S3




     SaaS and IaaS are the key cloud capabilities for 80% of our customers
Software as a Service (SaaS)




 SaaS will disrupt the application management functions for both internal IT and
                                    outsourcers
What are the benefits & challenges of
SaaS?
               Benefits                                  Challenges
 • Speed                                     •   Extension of the security
 • Reduced up-front cost,                        model to the provider (data
   potential for reduced lifetime                privacy and ownership)
   cost                                      •   Governance and billing
 • Transfer of some/all support                  management
   obligations                               •   Synchronization of client
 • Elimination of licensing risk                 and vendor migrations
 • Elimination of version                    •   Integrated end-user support
   compatibility                             •   Scalability
 • Reduced hardware footprint

    Strong governance required to prevent lines of business from purchasing
             application services externally without IT involvement
Platform as a Service (PaaS)




 PaaS will disrupt the application development and management functions for
                                    internal IT
What are the benefits & challenges of
PaaS?
                 Benefits                               • Challenges
•   Pay-as-you-go for                       •   Governance
    development, test, and
                                            •   Tie-in to the vendor
    production environments
•   Enables developers to focus on          •   Extension of the security
    application code                            model to the provider
•   Instant global platform                 •   Connectivity
•   Elimination of H/W                      •   Reliance on 3rd party SLA’s
    dependencies and capacity
    concerns
•   Inherent scalability
•   Simplified deployment model


      Strong governance required to prevent lines of business from building
                     applications without IT involvement
Infrastructure as a Service (IaaS)




 IaaS will disrupt the infrastructure management functions for both internal
                               IT and outsourcers
What are the benefits & challenges IaaS?
                      Benefits                                 Challenges
 •   Systems managed by SLA should             •Portability of applications
     equate to fewer breaches                  •Maturity of systems management
 •   Higher return on assets through           tools
     higher utilization                        •Integration across the Cloud
 •   Reduced cost driven by                    boundary
       – Less hardware                         •Extension of internal security models
       – Less floor space from smaller
          hardware footprint
       – Higher level of automation
          from fewer administrators
       – Lower power consumption
 •   Able to match consumption to
     demand



              IaaS is the on ramp for corporate IT to Cloud Computing!
How do SaaS, PaaS, and IaaS compare?
 SaaS
    • Easy first step to adopt alternative desktop office application
    • Requires nothing more than a credit card to start
    • Will drive home the SOA value proposition

 PaaS
    • Aimed primarily at small & new companies but models apply to all
    • Large companies will benefit as services scale up and model is driven
      into internal software development tools and processes

 laaS
    • Galvanizing approach to Utility Computing to drive high ROA
    • Overflow to external provider to avoid cap-ex to meet peaks
    • Longer term play due to immature tools and resistance to change
Solutions and vendors are emerging daily
    Software as a Service (Saas)                             Platform as a Service
• Google Apps              • Oracle On Demand     • Amazon E2C                 • Etelos
• Zoho Office                Apps                 • Salesforce.com Force.com   • LongJump
• Workday                  • NetSuite ERP         • Google App Engine          • Boomi
• Microsoft Office Live    • Salesforce.com SFA   • Coghead                    • Microsoft Azure*


                 External IaaS                                    Internal IaaS
• HP/EDS (TBD)            • Rackspace             • HP Adaptive Infrastructure as a Service
• IBM Blue Cloud          • Jamcracker
• Sun Grid
• Joyent



Utility Systems Management Tools+                    Utility Application Development
• VMWare                   • Xen                  • Data Synapse         • IBM WebSphere XD
• IBM Tivoli               • Zuora                • Univa UD             • BEA Weblogic Server VE
• Cassatt                  • Aria Systems         • Elastra Cloud Server • Mule
• Parallels                • eVapt                • 3tera App Logic
Cloud Deployment Models

 Public/Internet                        Hybrid/Mixed
                   Private/Enterprise
    Clouds                                 Clouds
                         Clouds
When will Cloud spending become 50% of IT
spending or reach to a trillion $ business/year?
   2000

                                         600?
                                                 30%   1000?   50%


                            120?
                                   15%




                            2016         2020?         2024?
HOW WE CAN HELP IN THE BUSINESS
CREATION BASED ON CLOUD COMPUTING
IMPLEMENTATION METODOLOGY
THANK YOU!




             Ronan Martins Soares

        Manager of Information Technology
             ronanms@gmail.com
             Belo Horizonte, Brazil

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Cloud Computing

  • 1. Cloud Computing Ronan Martins Soares Manager of Information Technology ronanms@gmail.com Belo Horizonte, Brazil
  • 2. Technology for Agility “The provisioning of services in a timely (near on instant), on-demand manner, to allow the scaling up and down of resources” Alan Williamson, quoted in Cloud BootCamp March 2009
  • 3. What is Cloud Computing?
  • 4. What Cloud Computing “IS NOT”?
  • 5. So exactly what is cloud computing? A style of computing where massively scalable IT-enabled capabilities are provided "as a service" over the network
  • 6. Classical Computing x Cloud Computing Every 18 months?
  • 7. Cloud Computing from different viewpoint Line of “A buyer centric view of technology where applications are Business available, through purchase, rental or even development, Executive wherever and whenever.” CFO “An approach to consume technology in a pay-as-you-go model where consumers only pay for what they use.” CIO “A comprehensive virtualization model for technology from infrastructure through application delivery .” Cloud Computing is all of these things!
  • 8. Evolution of Cloud Computing Cloud Computing SaaS Computing Utility Computing Grid Computing
  • 9. Cloud Computing Characteristics Cloud Computing is a model of how IT should operate as a business!
  • 10. PROS & CONS PROS CONS
  • 12. What is the landscape of Cloud Computing? Three primary models for Cloud Computing have emerged: SaaS PaaS IaaS (Software as a Service) (Platform as a Service) (Infrastructure as a Service) Applications, typically Hosted application Utility computing data available via the browser: environment for building and center providing on demand • Google Apps deploying cloud applications: server resources: • Salesforce.com • Salesforce.com • HP Adaptive Infrastructure • Amazon E2C as a Service • Microsoft Azure • Rackspace • Amazon E2C & S3 SaaS and IaaS are the key cloud capabilities for 80% of our customers
  • 13. Software as a Service (SaaS) SaaS will disrupt the application management functions for both internal IT and outsourcers
  • 14. What are the benefits & challenges of SaaS? Benefits Challenges • Speed • Extension of the security • Reduced up-front cost, model to the provider (data potential for reduced lifetime privacy and ownership) cost • Governance and billing • Transfer of some/all support management obligations • Synchronization of client • Elimination of licensing risk and vendor migrations • Elimination of version • Integrated end-user support compatibility • Scalability • Reduced hardware footprint Strong governance required to prevent lines of business from purchasing application services externally without IT involvement
  • 15. Platform as a Service (PaaS) PaaS will disrupt the application development and management functions for internal IT
  • 16. What are the benefits & challenges of PaaS? Benefits • Challenges • Pay-as-you-go for • Governance development, test, and • Tie-in to the vendor production environments • Enables developers to focus on • Extension of the security application code model to the provider • Instant global platform • Connectivity • Elimination of H/W • Reliance on 3rd party SLA’s dependencies and capacity concerns • Inherent scalability • Simplified deployment model Strong governance required to prevent lines of business from building applications without IT involvement
  • 17. Infrastructure as a Service (IaaS) IaaS will disrupt the infrastructure management functions for both internal IT and outsourcers
  • 18. What are the benefits & challenges IaaS? Benefits Challenges • Systems managed by SLA should •Portability of applications equate to fewer breaches •Maturity of systems management • Higher return on assets through tools higher utilization •Integration across the Cloud • Reduced cost driven by boundary – Less hardware •Extension of internal security models – Less floor space from smaller hardware footprint – Higher level of automation from fewer administrators – Lower power consumption • Able to match consumption to demand IaaS is the on ramp for corporate IT to Cloud Computing!
  • 19. How do SaaS, PaaS, and IaaS compare? SaaS • Easy first step to adopt alternative desktop office application • Requires nothing more than a credit card to start • Will drive home the SOA value proposition PaaS • Aimed primarily at small & new companies but models apply to all • Large companies will benefit as services scale up and model is driven into internal software development tools and processes laaS • Galvanizing approach to Utility Computing to drive high ROA • Overflow to external provider to avoid cap-ex to meet peaks • Longer term play due to immature tools and resistance to change
  • 20. Solutions and vendors are emerging daily Software as a Service (Saas) Platform as a Service • Google Apps • Oracle On Demand • Amazon E2C • Etelos • Zoho Office Apps • Salesforce.com Force.com • LongJump • Workday • NetSuite ERP • Google App Engine • Boomi • Microsoft Office Live • Salesforce.com SFA • Coghead • Microsoft Azure* External IaaS Internal IaaS • HP/EDS (TBD) • Rackspace • HP Adaptive Infrastructure as a Service • IBM Blue Cloud • Jamcracker • Sun Grid • Joyent Utility Systems Management Tools+ Utility Application Development • VMWare • Xen • Data Synapse • IBM WebSphere XD • IBM Tivoli • Zuora • Univa UD • BEA Weblogic Server VE • Cassatt • Aria Systems • Elastra Cloud Server • Mule • Parallels • eVapt • 3tera App Logic
  • 21. Cloud Deployment Models Public/Internet Hybrid/Mixed Private/Enterprise Clouds Clouds Clouds
  • 22. When will Cloud spending become 50% of IT spending or reach to a trillion $ business/year? 2000 600? 30% 1000? 50% 120? 15% 2016 2020? 2024?
  • 23. HOW WE CAN HELP IN THE BUSINESS CREATION BASED ON CLOUD COMPUTING
  • 25. THANK YOU! Ronan Martins Soares Manager of Information Technology ronanms@gmail.com Belo Horizonte, Brazil

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