Social Media Road Map For Your Business Success

Social Media Roadmap for Your Business Success

Social Media Road Map for Your
Business Success
Presentation by Ronan Keane, Internet Marketing Consultant
Please download and print accompanying PDF.
To download, go to RonanKeaneOnline.com/SocialMediaRoadMap

www.RonanKeaneOnline.com


Go to
www.SMBSavvy.com


www.RonanKeane.com


Social Media Deﬁned



“Social Media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to
transform broadcast media monologues (one to many) into social
media dialogues (many to many). It supports the
democratization of knowledge and information, transforming
people from content consumers into content producers.”
Wikipedia.com



“Stop advertising and
start publishing.”



Social Media Today



1 out of 8
couples married in
the U.S. last year
met via social
media.



By 2010 Gen Y will outnumber
Baby Boomers.



96% have
joined a
social
network



If Facebook were a country it would be the 4th largest

1.China
2.India
3.United States
4.Facebook
5.Indonesia
6.Brazil



80% of companies use
Linkedin as their primary source
to find new employees.



The fastest growing
segment on Facebook
is 55 to 65-year
old females.



80% of Twitter usage is on
Mobile devices. People update
Anywhere, anytime.



80% of Twitter usage is on
Mobile devices. People update
Anywhere, anytime.
Imagine what that means for bad
customer service.



is the second largest
Search engine in the world.



78% of consumers trust online
peer recommendations.



Only 14% trust advertisements



Only 18% of TV
advertisements
generate positive ROI.

90% of people that can
TiVo ads do.



70% of 18-34 year-olds have
watched TV on the Web.

25% of Americans said they watched
a video… on their phone.



According to Social Media Revolution Visualized:
To reach 50 million people, it took…

50 years for radio

13 years for TV

4 years for the Internet

9 months for Facebook to get 100 million users!



 Deﬁne Your Business & Marketing Goals

 Listen to Your Marketplace/s

 Execute Social Media Marketing Plan



WEEK 1
 Deﬁne Your Business & Marketing Goals
For example,
- Increase sales 200% over last year
- Position myself as the Social Media and SEO guy
- Promote my Web 2.0 Web Design Services



WEEK 2
 Reputation Management:
Listen and Monitor
Listen to and Monitor Your Prospects, Customers
and Competitors



Monday - Week 2
Google Blog Search



Monday - Week 2
BlogPulse.com



Tuesday - Week 2
Technorati.com



Tuesday - Week 2: Create accounts and join communities
Online communities namechk.com and knowem.com



Tuesday - Week 2: Create accounts and join communities
ViralHeat.com



Wednesday - Week 2: Create Google Reader account



Thursday - Week 2: Monitor industry & competitors



Friday - Week 2: Read blogs and books

BOOKS BLOGS
“Trust Agents” - Chris Brogan RonanKeane.com
“Tribes” - Seth Godin Mashable.com
“Crush It” - Gary Vaynerchuck ReadWriteWeb.com
“The Facebook Era” - Clara Shih SocialMediaExaminer.com
“Startup Success” - Ronan Keane & Rieva Lesonsky ChrisBrogan.com
Copyblogger.com



WEEK 3
 Execute Social Media Marketing Plan
12 weeks, one hour per day



Monday - Week 3: Create your online hub
Blog on your domain - RonanKeane.com Your blog on Wordpress, Typepad or Blogger



Tuesday - Week 3: Measure your efforts
Google Analytics



Tuesday - Week 3: Measure your efforts
SMBSavvy.com - Google Analytics



Thursday- Week 3: “Claim” your blog on Technorati.com



Friday - Week 3: Digg.com and Delicious.com



WEEK 4
 Twitter.com
Top 5 Reasons to Use Twitter
1. Gain exposure for my blogs… and gain potential readers
2. Build my network with transparency and trust
3. Market my work, products and services
4. Learn new things from other industry professionals
5. Meet and talk with others (some business/some pleasure)



Monday - Week 4: Twitter.com



Tuesday - Week 4: Twitter.com - Strategically follow



Wednesday - Week 4: Twitter.com - Search



Wednesday - Week 4: Twitter.com - Tweetdeck



Thursday - Week 4: Twitter.com - Language

 @ + [name] = mentioning that person

 'RT', Retweet = Distributing a tweet to your network

 # = topic-speciﬁc



Friday - Week 4: Twitter.com – Mobile manager

 Get Twitter mobile app for your Droid, iPhone or Blackberry



Friday - Week 4: Twitter.com – Decide on who to follow

 Follow, then edit following

 Search for new users daily and follow

 No mystery to making contact, use common sense



WEEK 5
 Facebook.com
Top 5 Reasons to Use Facebook
1. Connect with old friends
2. Access to engaged and qualiﬁed users
3. Viral opportunity for messaging
4. Targeted advertising
5. Facebook adoption



Monday - Week 5: Facebook.com – Proﬁle



Monday - Week 5: Facebook.com – Fan page



Tuesday - Week 5: Facebook.com – Create a Fan page



Wednesday - Week 5: Facebook.com – Connect



Wednesday - Week 5: Facebook.com – Upload content



Thursday - Week 5: Facebook.com – Apps



Friday - Week 5: Facebook.com – Privacy settings



WEEK 6
 Linkedin.com
Top 5 Reasons to Use Linkedin
1. Make local, national and international professional connections
2. Position yourself as a SME and authority
3. Integrate with your CRM tools
4. Trusted contact
5. Legitimate



Trusted referral



Monday - Week 6: Linkedin.com – “100%” = Trust!



Monday - Week 6: Linkedin.com – Upload contacts



Tuesday - Week 6: Linkedin.com – Recommendations



Tuesday - Week 6: Linkedin.com – Search groups



Wednesday - Week 6: Linkedin.com – Participate



Thursday - Week 6: Linkedin.com – Sync



Friday - Week 6: Linkedin.com – Answer questions



That’s it!

Follow the steps in this road map and you’ll
be on the road to Social Media Success.

Do you need Social Media Marketing help?
Please call me at (703) 489-7886 or email ronankeane1@gmail.com

Follow me on Twitter: @ronankeane
Join Ronan Keane Fan page on Facebook


Social Media Road Map For Your Business Success

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