We look at how AI will change web development and how that change is going to come quicker than we think and then talk about some options of what will happen next.

1. An AI Bot will Build and
Run your next site…
eventually
Ronald Ashri - @ronald_istos
technical strategy director - @DeesonAgency

2. • what is AI / machine learning
• a note on technological
progress
• how is web development
changing
• what you should do next

3. What is Artificial
Intelligence?

4. an agent-based view of
AI that is helpful for
building things

5. An agent is anything that can
perceive the environment
through sensors and act on the
environment through effectors.

6. reactive agents
a chatbot receives a message:
“Hello - how are you?”
and replies with
“Doing good! How about your fine self?”

7. proactive goal-
oriented agents
“Hey Ron! You will not BELIEVE what happened today”
“Click here to get all the details”

8. learning agents
“Hey Ron! You will not BELIEVE what happened today”
“Click here to get all the details”
“…”
“Hey Ron. Click here for the latest news”
“…’
“Dear Ronald, all the things you need to know here.”
“…”
“My masters will delete me if you don’t click here.”
“Oh, ok…”

9. autonomous agents -
motivation
Motivations:
• Increase user engagement
Goals
• Get user to read news
• Get user to subscribe to newsletter
• Get user to sign-up to Facebook page

10. autonomous agents -
motivation
Motivations:
• Increase user engagement
• Increase ad income
Goals
• Get user to read news
• Get user to subscribe to newsletter
• Get user to sign-up to Facebook page
• Get user to click on ad

11. technological progress
exponential &
interconnected

12. exponential rate of
change

14. a story about chess
boards

15. 1024 2048 4096 8192 16384 32768
65536 131072 262144 524288
1 048 576
2 097 152
4 194 304
8 388 608
16 777 216
33 554 432
67 108 864
134 217 728
268 435 456
536 870 912
1 073 741 824
2 147 483 648
4 294 967 296 274 877 906 944

16. we are 32 doublings in -
moving in the second
half of the chessboard

17. interconnected

18. cheap parallel computation

19. big data

20. better algorithms
We trained a large, deep convolutional neural network to classify the 1.2
million high-resolution images in the ImageNet LSVRC-2010
contest into the 1000 different classes. On the test data, we
achieved top-1 and top-5 error rates of 37.5% and 17.0% which is
considerably better than the previous state-of-the-art. The neural
network, which has 60 million parameters and 650,000
neurons, consists of five convolutional layers, some of which are
followed by max-pooling layers, and three fully-connected layers with a
final 1000-way softmax. To make training
faster, we used non-saturating neurons and a very efficient GPU
implementation of the convolution operation. To reduce overfitting
in the fully-connected layers we employed a recently-developed
regularization method called “dropout” that proved to be very effective.
We also entered a variant of this model in the ILSVRC-2012 competition
and achieved a winning top-5 test error rate of 15.3%, compared to
26.2% achieved by the second-best entry
ImageNet Classification with Deep Convolutional
Neural Networks

21. so how does all this
impact web
development?

22. what problem are we
trying to solve?

23. build websites!

24. nobody needs a stinkin’
website.

25. people need solutions
to their problems.
find clients
hire people
sell widgets
entertain

26. what if we could solve
all these problems
without websites.

27. we are faced with 2
questions
1. do we need a
website?
2. if we do need a
website how will it
be built?

28. do we need a website?

29. As a user I want to find
out where your
business is

30. As a user I want to find
out where your
business is

31. As a user I want to find
out where your
business is

32. As a user I want to find
out where your
business is

33. As a user I want to find
out where your
business is

34. As a user I want to find
out where your
business is
alexa where
is deeson
agency?

35. dedicated marketplaces

36. As a user I want to
book a flight

37. As a user I
want to
book
museum
tickets

38. devices are changing
smaller, bigger,
moving, static, hidden

39. interfaces are changing
voice, motion-
detection, text-entry

40. we can understand the
user in ways we never
did before

41. websites become part
of a much bigger
picture

42. if we do need a web
presence how will we
built it?

43. dedicated SaaS tools

44. wix ai-based design

45. grid.io / firedrop / b12

46. Adobe Sensei

47. Acquia Lift

48. Ad design &
management

49. logo design -
markmaker

50. automated
content
creation

51. what now?

52. embrace the multitude
of interfaces

53. don’t sell websites. sell
solutions to problems.

54. new professions will
emerge
• data scientist
• machine learning expert
• bot designer
• conversation writer
• chief listening officer
• sustainability expert
• … by definition we don’t
know what they will be
• universal basic income

55. change is inevitable.
we can either ignore it
or face it head on.
change is also
opportunity.

56. An AI Bot will Build and
Run your next site…
eventually
Ronald Ashri - @ronald_istos
technical strategy director - @DeesonAgency