Our Presentation covering Hair styles and its effects on mens baldness

1. Marketing
Strategy
July 31, 2011

2. 1970’s 2000’s 2010’s
Anything and
• Full Sleeves cotton • Wearing tight jeans & •
shirts, bell bottom long tshirts. everything which is in
fashion
pants & big goggles. • Loves Bollywood, and
occasionally • Loves hollywood vis-
• Highly Inspired by a-vis bollywood.
Bollywood films. Hollywood movies.
• Keen on making a
• Shy in nature • Passionate in life, style statement.
loves making friends
• Fashion was seen as • Likes getting
specially girls. attentions and
rebellious
• Keen to try out the enjoying freedom
• Hair styling using Oil,
latest fashion. • Change is the only
water and comb.
• Keen interest on Hair thing constant
styling as well • Live young, Die
younger

3. FASHION

4. Aspiring MBA, Loves watching movies prefers 1st day 1st
show and hanging out with friends, plays football, a complete
Ronaldo fan.
Top of mind product for styling hair: Gel
Aware of other products: Gel, Wax, Mousse
Preference: Hair wax
Frequency Once in a week
Brand: Sculpt by L’Oreal
Using: since 2 years
Earlier Tried: Gel
Changing in hair style: Every 3 months
Time spend on hair/day: 20 min

5. 23 years old, last year M.B.B.S, studies at D.Y.Patil staying at
Ghatkopar, Aspiring MS Cardiologist. Likes to make his presence
felts wherever he goes. Style statement is very important
Top of mind product for styling hair: Gel
Aware of other products: Gel, Wax, Spray
Preference: Hair Gel Frequency: Twice a week
Brand: Set wet Style, Paras Using since: 2 years
Earlier Tried: Garnier Fructis Style
Changing in hair style: Every 2 months

6. 25 year old, working professional. Married since past one
year. Very selective about the brands she uses in her day to
day life. Does shopping for grooming and styling products for
hubby, because of her expert knowledge.
Top of mind product for styling hair: Gel, Spray, Mausse, Oil, Glue
Aware of other products: Poramde, Serum
Preference: Gel Frequency: thrice a week
Brand: Redken for Men Grip Tight Using since: 1 year
Earlier Tried: Denim Shower Gel: Musk
Time spend on hair/day: 15 min

7. 27 year old, works in a Multinational firm from past 3 years,
engaged since 4 months. Loves travelling and crazy for
Formula one races.
Top of mind product for styling hair: Gel, Spray, oil
Aware of other products: Gel, Wax, After shower
Preference: After shower
Brand: Parachute After shower Hair Cream
Frequency: Daily
Using since: 1 year Earlier Tried: Set wet Gel
Changing in hair style: Occasionally
Time spend on hair/day- 15-20 min

8. 32 year old, working in a research firm in Mumbai. Married since
past 3 years. Loves going for a long drive and cooking for his wife
Top of mind product for styling hair: Gel, Spray, mausse, water
Aware of other products: Gel, aftershower, spray
Preference: Gels Frequency: Daily
Brand: Brylcreem Using since: 2 years
Earlier Tried: VLCC natural Science Men Active Hair Styling Gel
Changing in hair style: Occasionally
Time spend on hair/day: 15 min

9. The CHAMPION Of Hair
Style Is Here!

17. Different Purpose
• From celebrity imitation to being different
• From Neatness to Style Statement
• From stronger to sexier
• From Macho Appeal to Sexual Appeal
• From occasionally to regularly
• From niche to mass

20. “Funda Behind Hair”

21. “Ever noticed bald people often have shiny scalps?”

22. Info: www.organicchemicals.com

23. Info: www.organicchemicals.com

24. “Just like the shoes and clothes you wear,
the way you style your hair
will say a lot about your
sense of fashion and personality”

25. Hairstyling Products
Mousse
Allows to restyle your hair throughout the Quality hair mousse doesn't come
day without the stickiness factor, help in cheap and it might lack holding
giving natural look and volume to hair. strength for those who need more grip.

26. Hairstyling Products
Gels
It will cement your hairstyle for many A large quantity of gel is needed for
hours, even in the face of heavy winds, it many looks and you will get your hands
will moisturize and condition the hair. sticky if restyling is needed throughout
the day.

27. Hairstyling Products
Styling Creams
Just a little of Styling cream, gives your fly
Excessive use may harm hair.
away hair a more controlled look. It will look
as if you have not put anything on your hair.

28. Hairstyling Products
Pomade
Most pomade products provide a combination
of conditioning, styling, shining, and texture- When too much is applied, it might give your
enhancing ingredients, allows you to have a hair a greasy look. In some cases, it may
natural look and adds texture. It's a great for require multiple shampooing in order to
messy look.. remove pomade.

29. Hairstyling Products
Sprays
Very easy to apply and is great for
finishing already-styled and dry hair for Many hairsprays have a strong smell,
maximum hold. It includes effective UV and when too much hairspray is used it
sunscreen protection, which is great for can give your hair a dry and crunchy
those who spend a lot of time outdoors. texture.

30. Hairstyling Products
Styling Serum
Bored of your curls or sick or the frizzy making
your hair look all messed up, Try the styling
serum. Applying a little amount on wet hair and You have to apply on frequent basis, as
leave it for sometime. As soon as your hair dries it effect don’t stay longer
up, your curls and frizz will have been taken care
of. This is one of the best for curly hair.

31. Hairstyling Products
Hair wax
Hair wax is a thick hairstyling product
containing wax, used to assist with holding the In contrast with hair gel, most of which contain
hair. Consequently, hair wax is currently alcohol, hair wax remains pliable and has less
experiencing an increase in popularity, with
many manufacturers releasing versions that are chance of drying out.
referred to as pomade, putty, glue, whip,
molding gum, or styling paste.

32. Hairstyling Equipment's

33. Parameters used by brands to Sell
• Helps Thickening of your thin Hair
• Avoid stickiness/viscosity in Hair
• To make hair stiff and it wont move entire day
• Shine for your hair
• Provides Smoothness
• Fragrance
• Emulsification
• Anti-Microbial

34. “Hair is nature's biggest compliment and the
treatment of this compliment is in our hands.”
-Vidal Sassoon

35. “Do we know what are the ingredients used before
we apply?”

36. Ingredients Used
Helps Thickening of your thin Hair
• Carbomer, Dodecanedioic acid/cetearyl
alcohol/glycol copolymer, PPG-75-PEG-300-
hexylene glycol, PVP (Polyvinylpyrrolidone
• Effects on Hair: Leave hair rough, coarse,
hard
Info: www.organicchemicals.com

37. Ingredients Used
Avoid stickiness
• Amines are used as emulsifiers and conditioning
agents in hair care products.
• Alcohols, Alkanoamides, are used in hair care
products as a solvent: SD alcohol 40, Witch hazel,
Isopropanol
• Effects on Hair: Roughness, graying of hair
Info: www.organicchemicals.com

38. Ingredients Used
Making hair stiff
• Polyvinylpyrrolidone, Pytocalcious
• One of the polymers used, which is also used to
glue the layers of wood in plywood together. It is
non-water soluble polymer added to make the
hold last a bit longer.
• Effects on hair-can be linked to urinary tract
infections, eczema, dryness of skin, hair & scalp,
allergies and hair loss.
Info: www.organicchemicals.com

39. Ingredients Used
Shiny
• Silicones are used to give gloss and shine effect.
• Vitamins are added in order to strengthen and
improve overall appearance of hair.
• Effects on hair- Ichy scalp, accumulation of oil in
scalp
Info: www.organicchemicals.com

40. Ingredients Used
Fragrance
• Dimethyl phthalate
• Effect on hair- Allergies
Smoothness
• Organic oils and Protiens are added to provide
conditioning i.e. Mineral oil, Paraffin, Petrolatum
• Effect on hair- Irritation, flakes
Info: www.organicchemicals.com

41. Ingredients Used
Anti-microbial
• Anti-Microbials/ Antibacterials are used to ensure cleanliness
in hair care products, like Glyoxal, Triclosan, Parabens
• Effect on hair- after topical application can easily penetrate
the skin and accumulate in local tissues.
Info: www.organicchemicals.com

42. Ingredients Used
Emulsification
• Caprylic/capric/diglyceryl succinate, Phosphate
• Fatty acids are used as emulsifying agents and emulsion
stabilizers in hair care products.
• Effect on hair- Blends in hair throughout, leaves stickiness
Info: www.organicchemicals.com

43. Go Natural
Aqua(water)
vegetable glycerin
natural multi-sugar derived from vegetable,
Camellia sinensis (camellia) seed oil,
Linum usitatissimum (linseed) seed extract

44. Go Natural
Melaleuca alternifolia (tea tree) oil,
Tocopherol (vitamin E),
Citrus grandis (grapefruit) seed extract,
Mentha arvensis (peppermint) leaf oil.

46. Thank You
Special thanks to Real Pharmacy & Ekta Chemist (Mulund)