Web & Social Media Analytics Previous Year Question Paper.pdf
Assessment Tools (Development) - genesis
1. Pampanga Colleges
Macabebe, Pampanga
“Development of Assessment Tools”
There are certain good practices that are considered good practices in developing this
instruments. We consider a few of the standard assessment tools in the affective domain.
Self-report
- This the most common measurement tool in the affective domain. It essentially
requires an individual to provide an account of his attitudes or feelings toward a
concept or idea or people.
Rating Scale
- The basic feature of any rating scale is that it consist of a number of categories.
These are usually assigned integers. The common example are the Likert scale and
the 1-10 rating scales, for which a person selects the number which is consider to
reflect the perceive quality of a product.
Semantic Differential Scale
- (SD) Tries to assess an individual’s reaction to specific words, ideas or concepts in
terms of rating on bipolar scales defined with contrasting adjective at each end.
Thurstone Scale
- Is considered the father of attitude measurement. He addresses the issue of how
favorable an individual s with regard to a given issue. He develop an attitude
continuum to determine the position of favorability on the issue.
Likert Scale
- Is a psychometric scale commonly involved in research that employs questionnaires.
Genesis R. Manansala
Reporter