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Business vs. Facts
It’s not trivial to link business-oriented questions like
“What shall I do to increase my sales?”
with the data-oriented one like
“What was the sales last month or year?”
Answers vs. Action
Whatever information is useless without the context, i.e. what actions can be done upon the received answers, what were the hypothesis used for interpretations etc.
My vs. Company’s Knowledge
There are missing tools for capturing, sharing and utilizing the know-how of business analysis = interlinked business and data questions with relevant actions
That is the space for Activation Maps...