Introduction to Event Management

1. INTRODUCTION TO
EVENT MANAGEMENT
Ms. Roma Gandhi
Dr. BMN College of Home Science
NAAC Accredited ‘A+’ Grade CGPA 3.69/4
UGC Status: College for Potential of Excellence
INDIA

2. INTRODUCTION
Event management involves studying the
intricacies of the brand, identifying the target
audience, devising the event concept,
planning the logistics and coordinating the
technical aspects before actually executing
the modalities of the proposed event. Post-
event analysis and ensuring a return on
investment have become significant drivers
for the event industry.

3. DEFINITIONS
 Professor Donald Getz (1997) a well known writer
in the field of event management, defines special
events from 2 perspectives, that of the customer
and that of the event manager, as follows:
 A special event is a one time or infrequently
occurring event outside normal programs or
activities of the sponsoring or organizing body.
 To the customer or guest, a special event is an
opportunity for leisure, social or cultural experience
outside the normal range of choices or beyond
everyday experience.

4. Dr. J. Goldblatt (1997) defines special
events as “a unique moment in time
celebrated with ceremony and ritual to
satisfy specific needs”.

5. SIZE OF EVENTS
 MEGA EVENTS

6.  RELIGIOUS EVENTS

7.  MAJOR EVENTS

8.  MINOR EVENTS

9. TYPES OF EVENTS
 SPORTING

10.  ENTERTAINMENT, ARTS & CULTURE

11.  COMMERCIAL MARKETING & PROMOTIONAL
EVENTS

12.  MEETINS & EXHIBITIONS

13.  FESTIVALS

14.  FAMILY

15.  FUND RAISING

16. WHO IS AN EVENT
MANAGER?????

17. QUALITIES OF AN EVENT
MANAGER
 Analytical/Critical thinking and problem solving
 Client/Customer service orientation
 Good negotiation skills
 Ability to work under pressure and meet
deadlines
 Teamwork, facilitation and co-operation
 Planning, co-ordination and organization Skills
 Good networking skills

18. THANK YOU!!!!!!!!!!