1. Social Interaction on
Social Network Sites(SNSs)

3. •Your experiences on social media
- e-mail, BBS forum, Q&A, blog, wiki, social tagging, mobile phone
message, telephone, ..., etc.
•How do SNSs differ from other CMC Tools?
•What is CMC Computer-mediated communication? ICTs?
Social media?

4. What facebook can do for univ. libraries?

6. https://www.facebook.com/ntnulib.m

7. https://www.facebook.com/NTULIB?fref=ts

9. •Different types of websites have different purposes
- Company, department⟶Announcing news or new products
- Communities⟶Interaction
- How about the “Univ. library” or “public library” ?
•Each social media has its own social affordance
- BBS,Website, Facebook (Google+),Twitter?

10. What is SNSs?

11. Wilson, R. E., Gosling, S. D., & Graham, L. T. (2012). A review of Facebook research in the social sciences.
Perspectives on Psychological Science, 7(3), 203-220.

12. •MySpace
- Without the requirement of using real name
•Friendster
- Requiring real name for registration
- Being oriented toward romantic relationships
•Facebook
- Requiring real name for registration
- Emphasizing the rediscovery of pre-existing connections
- Connecting individuals via ego-centric acquaintance networks

16. Functions of (SNSs)
• Self-presentation
• Developing or sustaining social relation
• Gaining social support, therefore
increasing personal well-beings
• Sharing and communication
• Building personal archive

17. Characteristics
• Time-line based
• Ego-centric
• Acquaintance-based
• Collapsed Network
• Invisible Presence
• Game:Asynchronous multiply

18. • Ego-centric - from surfers to
householders
• System lets you feel like
somebody visiting your house
(Asynchronous)

19. •SNSs Allowing users to boyd & Ellison(2008:211)
- Construct a public or semi-public profile within a bounded system
bounded
- Articulate a list of other users with whom they share a connection, and
articulate
- View and traverse their list of connections and those made by others
within the system.

20. Messages on FB
• Persistence:
• Searchable:
• Replicability:
• Invisible presence:
boyd(2008)

21. Transparency
• Anonymous
• Pseudonymous
• Real

22. Identity
• Self
• Avatar
• Extend self
• Public self

23. Wilson, R. E., Gosling, S. D., & Graham, L. T. (2012). A review of Facebook research in the social sciences.
Perspectives on Psychological Science, 7(3), 203-220.

24. Friendship on Facebook

27. • Discovering acquaintances rather than making new friends
Bonding tie rather than bridging tie (Ellison et al., 2007)
• Goffman
• Code or Architecture

28. Categorizing friends by activities
• New games > gift > wall > apps > photo
• Acquaintance games > wall > gift > apps > photo
• Average wall > games > gift > apps > photo
• Closed wall > games > photo > gift > apps
Hsu, C. W., Wang, C. C., & Tai, Y. T. (2011). The closer the relationship, the more the interaction on Facebook? Investigating the case of
Taiwan users.Cyberpsychology, Behavior, and Social Networking, 14(7-8), 473-476.

29. User Activities

33. Status
Photo
Links
Video

39. Clustered by networked approximation

40. Heterogeneous roles

41. •Social Insiders
“You shared a lot of friends
with him/her”
•Social Outsiders
“You don’t know his/her
friends”
•Social Connectors
“Who bridge your sub-friend
networks”
•Social Neighbors
“Having not so much friends
you didn’t known”
•Social Gateways
“Having lots of friends you
didn’t known”

42. FB game gaming

43. Embedded on Facebook
• Users must provide access to their friend lists
• Or, voluntarily allow FB games posting game-
related information on their message walls

44. Comparing with other games
• Using their real names to participate
• Requiring only one or two mouse clicks to induce
random outcomes; almost no skill is required to
play (Rao, 2008)
• Resembling common daily life activities (e.g.,
watering flowers, feeding dogs, searching
restaurant interiors for friends), thus increasing
interactional warmth and reinforcing existing
online or offline relations

45. Example:
Emergent Social Norms of FB games

54. “Friends” by Facebook Games

59. Privacy Issues

62. Psychology on SNSs
• Overlapping groups of audiences increases the
difficulty of impression management
• Individuals judge and define their current
situations, acknowledge a suitable frame, and
interact or perform as the frame dictates
• Putting all of one’s friends in one location
decreases the potential for finding a suitable single
frame for interacting with all of them at the same
time (Skeels & Grudin, 2009)

63. • Denied or ignored friend request
• Tag
Deletion of message or identification tag
• Ranking disparities on Top Friends applications
• ProfilePersonal surveillance of profiles
• Ignored question or remark
• Disparaging remarks posted on message boards
•
Gossip discovered on third party’s message board
•
Restricted access to a friend’s page
• Removed as a friend
•
Not allowed to join a group/created undesirable group about person
Negative
events
Tokunaga, Robert S. (2011). Friend Me orYou'll Strain Us: Understanding Negative Events That Occur over Social Networking Sites

64. Causes of
Negative
events
• The equivocal nature of context-specific norms
• The ambiguous notion of friends
working set of friends
• The reduced social presence
SNSs.
Tokunaga, Robert S. (2011). Friend Me orYou'll Strain Us: Understanding Negative Events That Occur over Social Networking Sites

65. Q:
A: Collaborative filtering via friends network
Q:
A: Lifelogging
Q: FB
A: Privacy issues
Connecting other topics