Weitere ähnliche Inhalte Ähnlich wie Web2.0: Why we got here and what's next (20) Kürzlich hochgeladen (20) Web2.0: Why we got here and what's next1. Web 2.0: Why we got here, and what’s next Rolf Skyberg [email_address] Disruptive Innovator for eBay, Inc. Wednesday, May 27, 2009 7. my main job is to inspire and excite individuals both inside and outside eBay 40. “ Oh, you’ve never heard of the Great American Desert? ” 41. much of the American west was purchased from France 52. “ frequented by roving bands of indians who have no fixed place of residence, but roam from place to place in search of game ” 85. even if you could grow enough grain to sell at a market, there was no way to get it there 92. and is one of the most productive areas of farmland in the world. 95. happened only because it was enabled by a series of technologies. 105. “ But if it’s not a thing, why all the excitement?” 111. what we can do what we can’t do TIME “ our expectations” 113. as our expectations exceed what a product can deliver, we lower our expectations over time 118. of course, in our excitement, we forget this portion of the graph 125. “ Are you telling me that, Web 2.0 is all fluff and bubble then?” 127. but who is telling you it is important? 139. to know what is “best” for your customers in this regard. 140. “ And how will I know what is best for my customers?” 141. here are two simple things you can do to make your customers love you: 198. we start to see a progression of human priorities: 228. 3 . the network is adopted for social needs 271. Web 0 .0 (ARPANET) defense 282. “ What I’m hearing, is that I should build a social network?” 301. but as a human you still need to fulfil 319. “ MySpace --- and who would have guessed that would take off? ” 321. putting food on the table and paying the mortgage aren’t the most important things, 338. if you don’t believe in the possibilities of this business model, 354. “ nighty nite all >*o*< sweet dreams my friends i have to work early so i prob wont see yas tomorrow morn. have a good night ” 365. If all you have is a hammer, everything looks like a nail. 373. and they will only put up with it as long as they have no alternative. 395. and if you don’t want them spending their precious time there 421. but as a tool to help us cope with our inability 425. since the dawn of time, humans have been looking for way to amplify that voice 427. but it is fundamentally no different than the letter, telephone or telegraph. 434. and where it makes sense, interweaving that social nature can dramatically add to our experience 445. there will be many ill-conceived uses of recently “discovered” aspects of computing 446. on the web, I’m talking about discoveries such as: AJAX social networking community filtering badges widgets RSS viral apps 449. For weakness in men and women, personal exhaustion bringing back lost strength and power, over brain work, vitality, impotency, rheumatism, lame back, railroad back, insomnia, melancholia, kidney disorder, dyspepsia, disorders of the liver, poor circulation, weak heart action and almost every known disease and weakness . The constant soothing alternating electric current is ever at work touching the weak spots, building up the system, stimulating the circulation. ALL THAT ELECTRICITY WILL DO FOR YOU WILL BE RECEIVED! 457. they study the streets, the demographics, the foot traffic, and their competitors. 458. they do this because installing a business is a costly experiment, 464. “ does this product directly address a basic human desire?” 465. “ would this be useful to a villager in a developing nation?” 466. to build tools, services and experiences which empower and delight your users and employees 475. Thank you to: Lawrence Lessig, for the presentation style Dick Hardt, for the inspiration Inkscape, for a wonderful vector graphics tool Rebecca Rijnders for inviting me EMERCE for e.day and you, (yes you), for coming