This presentation provides an overview of the range of tools and services a publisher could use to be an active digital publisher - from DAM and DAD tools, to marketing technologies, to eBooks, and mobile delivery.
5. eBooks – on a Solid Growth Path Amazon sells 1 eBook for every 17 books sold (6%) when the eBook version is available (and this is on a small installed base of Kindle Readers) Source: IDPF, top 20 US trade publishers only
24. Our web tracking technology lets you understand where people are talking about your books, what they are saying, so you can engage them on-line and you can measure the effect of your marketing Track the level of discussion around your “brands” in the online community Track how your marketing efforts influence the perception of your books & authors in online discussion Identify exactly where people are discussing your books, your content, your authors and engage them there
25. Publishers Can Further Gain Through Marketing & Selling Directly Content Consumers Want Can the publishers claim this space, or is it left to the retailers like Amazon, Apple, etc?
26.
27.
28. Mobile Retailing Provides a Substantial Opportunity for Publishers to Connect Directly with Consumers
29.
30. Reactor – the mobile application lets content owners track exactly what’s happening as it happens – in real time – allowing them to react and interact with their user base
31. Mobile will be the most ubiquitous sampling & consumption channel