Deck from Open Innovation in Museums event yesterday (23rd September 2014) at Ravensbourne College in London.

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Open Innovation in Museums
24 September 2014 1

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Questions
1. What is (the process of) Open
Innovation?
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2. What would be the benefits and risks for
museums of an Open Innovation
approach?
3. How can museums draw in the expertise
& energy of a wider community, become
more vibrant and connected?
4. Why are membership/friends schemes
still in their infancy for museums and
could they be dramatically transformed
by an Open Innovation approach?

3. 3 Minute JV

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3 minute JV
“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young

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3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.

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The Birthday Paradox
What are the chances that
two people in this room
share the same birthday?

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Innovation is…
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Innovation =
Problem x Solution x Execution

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Open Innovation is…
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Open innovation is…?

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Open innovation is…
Innovating with partners
by sharing the risks
and the rewards.

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2 degrees of Separation
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“No matter who you are,
most of the smartest
people work for
someone else.”
Bill Joy, Sun Microsystems

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Open Business?
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Collaborative Co-Creative
Cooperative
Closed

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© 100%Open 2014
Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 500,000 people.

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Case Study – Everything Everywhere
24 September 2014
We helped Orange and EE develop two crowdsourcing programmes creating a €50m
new service called EE Tickets, and a charitable giving app call Do Some Good.

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© 100%Open 2011
NewsUK
NewsUK asked “Who will be the news editor of the future?” to a group of creative
agencies and partners and we helped them prototype new products and services.

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© 100%Open 2014
Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit and internal innovation platform.

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© 100%Open 2014
Colombia CO4
CO4 is a government-led national programme with 12 of the largest companies in
Colombia on 30+ innovation challenges to source solution providers globally.

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Explore > Extract > Exploit
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“Open innovation is a
U-Shaped Process.”
Paul Vanags

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100%Open Process
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Explore Extract Exploit
Identify interesting questions
and potential partners.
Shortlist partners and develop and
test investable propositions
Taking products/services to market
& implementing new processes.

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Two Models of Open Innovation
Discover
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process ,
with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam

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Toolkit http://
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toolkit.100open.com

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Discussion
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What does this all mean
for us and what do
we do about it?

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Open Innovation in Museums
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“To describe the ‘business’ of
museums in market logic is to
apply a metaphor that is both
highly suspect and highly
susceptible to intellectually
dishonest manipulation”
Cory Doctorow
http://mwf2014.museumsandtheweb.com/paper/glam-and-the-free-world/

24. 100%Open 2014
Questions
1. What is (the process of) Open
Innovation?
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2. What would be the benefits and risks for
museums of an Open Innovation
approach?
3. How can museums draw in the expertise
& energy of a wider community, become
more vibrant and connected?
4. Why are membership/friends schemes
still in their infancy for museums and
could they be dramatically transformed
by an Open Innovation approach?

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Question 2
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1. Faster and Cheaper Innovation
2. Avoiding the Ikea Effect
3. Superior Information Flow
4. Trust = Power to Influence
5. Better Innovation Fitness

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Question 3
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i. Ask Interesting Questions!
ii. Share Risk and Reward
iii. Prototype Perpetually
iv. Create Safe Space to Collaborate
v. Give to Get

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Give Get
“From what we get, we
can make a living; what
we give, however,
makes a life.”
Arthur Ashe

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