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TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion Summit

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Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.

Veröffentlicht in: Marketing

TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion Summit

  1. 1. #TNC2017 LinkedIn.com/in/RolandFrasier Native Commerce & Digital Marketer 25 MORE Freakishly Effective Marketing Hacks
  2. 2. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc.Conversion Optimization#tcs2017 facebook.com/RolandFrasierPage
  3. 3. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #1 Welcome Mats Bump Conversions By 70% #TNC2017 LinkedIn.com/in/RolandFrasier
  4. 4. #tcs2017 facebook.com/RolandFrasierPage Many Of The Best Growth Teams Are Using Welcome Mats… Use Sumo.com to create a quick and easy welcome mat for your site Welcome Mats cover the whole page with a simple CTA to register for a webinar or demo, or sign- up. Source: sumo.com | fedora
  5. 5. #tcs2017 facebook.com/RolandFrasierPageSource: sumo.com | fedora Use A“Welcome Mat”To Capture Visitors As They Enter Your Site They should have a value proposition, possibly some social proof and a strong CTA Source: sumo.com | fedora Fedora’s Welcome Mat Increased Webinar Sign-up Conversions 70%
  6. 6. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #2 Convert Non- Performing Leads To Cash With Ringless Voicemail #TNC2017 LinkedIn.com/in/RolandFrasier
  7. 7. StraticsNetworks.com #TNC2017 LinkedIn.com/in/RolandFrasier
  8. 8. SlyDial.com #TNC2017 LinkedIn.com/in/RolandFrasier
  9. 9. #tcs2017 facebook.com/RolandFrasierPage Use Ringless Voicemail To Leave Messages To Inactive Former Customers + Full Record Customers Who Did Not Take Your Upsells Leave congruent message 5.8 Sets per day (2,000 messages = 108 sets = +/- 5%) 2.1 shows per day $1,237 Revenue per show Added $2,597.70 per day to income Source: Bill Broadbent
  10. 10. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #3 Swap Real Images In Place Of Stock Photos #TNC2017 LinkedIn.com/in/RolandFrasier
  11. 11. #tcs2017 facebook.com/RolandFrasierPage Real Images Outperform Stock Photos…
  12. 12. #tcs2017 facebook.com/RolandFrasierPage 45.45% Lift 45.05% Lift
  13. 13. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #4 Increase Signups By Hiding The Signup Form #TNC2017 LinkedIn.com/in/RolandFrasier
  14. 14. #tcs2017 facebook.com/RolandFrasierPage Eliminating The Form Created A 60% Increase In Conversions Source: VWO.com
  15. 15. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #5 Friendlify Forms To Bump Conversions #TNC2017 LinkedIn.com/in/RolandFrasier
  16. 16. #tcs2017 facebook.com/RolandFrasierPage Changing Form Fills To Narratives Drove Conversion Bumps Of 25% -40%...
  17. 17. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #6 Test Minimalist Landers + Home Pages #TNC2017 LinkedIn.com/in/RolandFrasier
  18. 18. #tcs2017 facebook.com/RolandFrasierPage Try Minimalist Messaging On Your Lander + Home Page This page asked for and delivered too much information…
  19. 19. #tcs2017 facebook.com/RolandFrasierPage This Page Was Focused With A Clear Benefit + CTA… And got a 945% higher conversion rate (13.13% vs. 1.39%)
  20. 20. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #7 Reduce Form Fields #TNC2017 LinkedIn.com/in/RolandFrasier
  21. 21. #tcs2017 facebook.com/RolandFrasierPage Short Forms Generally Outperform Longer Ones Source: marketo.com
  22. 22. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #8 9XAbandon Cart Recovery Increase With Web Push #TNC2017 LinkedIn.com/in/RolandFrasier
  23. 23. #tcs2017 facebook.com/RolandFrasierPageSource: https://developers.google.com/web/showcase/2016/pdfs/jumia.pdf Tool Used: accengage.com Web Push Notifications Increase Mobile Conversions 9X
  24. 24. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #9 Tell Stories To Convert Better #TNC2017 LinkedIn.com/in/RolandFrasier
  25. 25. #tcs2017 facebook.com/RolandFrasierPageSource: bufferapp.com 296% Conversion Increase + 520% Longer Time On Page
  26. 26. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #10 Use In-Line Form Validation #TNC2017 LinkedIn.com/in/RolandFrasier
  27. 27. #tcs2017 facebook.com/RolandFrasierPageSource: conversionxl.com 22% Increase In Form Completions
  28. 28. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #11 Remove Navigation Links From Landing Pages #TNC2017 LinkedIn.com/in/RolandFrasier
  29. 29. #tcs2017 facebook.com/RolandFrasierPageSource: http://www.slideshare.net/mattangriffel …Dramatically Out- Converts Landing Page With Nav Links Multiple Tests Reveal Same Landing Page With No Nav Links… + 100% + 91%
  30. 30. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #12 Include Click-To- Call Phone Number On Your Website #TNC2017 LinkedIn.com/in/RolandFrasier
  31. 31. #tcs2017 facebook.com/RolandFrasierPage TryAdding ClickTo Call To Your Site Source: convirza.com Calls convert 10X better than web leads Calls are lower in the funnel than web leads and eliminate online conversion funnel friction
  32. 32. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #13 UGC Photos On Ecommerce Bump Conversions #TNC2017 LinkedIn.com/in/RolandFrasier
  33. 33. TryAdding User Photos To Ecommerce Pages Vanity Planet Got A 24% Bump After  Before #tcs2017 facebook.com/RolandFrasierPageSource: yotpo.com
  34. 34. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #14 Let Ecommerce Site Visitors Text You #TNC2017 LinkedIn.com/in/RolandFrasier
  35. 35. #tcs2017 facebook.com/RolandFrasierPage TryAdding Ecommerce Site Text Widgets Source: blog.sendsonar.com Bohemian Guitars Increased Revenue by 98% By Allowing Ecommerce Site Visitors To Text Them Directly
  36. 36. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #15 Test Different Offer Prices #TNC2017 LinkedIn.com/in/RolandFrasier
  37. 37. #tcs2017 facebook.com/RolandFrasierPage We Tested 4 Different Free-Plus Shipping Offers @ $1.95 > $2.95 > $3.95 > $4.95 Our standard price is $4.95 New product split test $2.95 & $3.95 Both prices performed +/- 3x better $4.95 barely registered
  38. 38. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #16 Test Background Color #TNC2017 LinkedIn.com/in/RolandFrasier
  39. 39. #TNC2017 LinkedIn.com/in/RolandFrasier
  40. 40. #tcs2017 facebook.com/RolandFrasierPage 33.33% Higher Conversions Won (Even With COGS) Blue generated more clicks, leads and sales But… Blue cost the most per click (59% more than pink) Ultimately blue was the winner for us overall
  41. 41. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Content #tcs2017 facebook.com/RolandFrasierPage
  42. 42. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. CONTENT #TNC2017 LinkedIn.com/in/RolandFrasier MEDIA PROPERTY CONTESTS ON-SITE PROMOS CONTENT ON-SITE 3rd PARTY ADS ON-SITE RETARGETING SOCIAL EMAIL TRAFFIC ORGANIC SEARCH RENTED LISTS PAID MEDIA
  43. 43. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #17 Drive Leads With Content Upgrades #TNC2017 LinkedIn.com/in/RolandFrasier
  44. 44. #tcs2017 facebook.com/RolandFrasierPage How Content Upgrades Work… Put A Box Like This In Your Post Pop This When They Click Source: Brian Dean Banklinko.com LeadLinks (LeadPages) or ClickPops (ClickFunnels) Make It EasyTo Do This
  45. 45. #tcs2017 facebook.com/RolandFrasierPage  Before Content Upgrade After Content Upgrade  Source: Brian Dean Banklinko.com
  46. 46. #tcs2017 facebook.com/RolandFrasierPage How To Do A Contnent Upgrade In 3 Steps… Step 1: Find high-traffic pages on your site Step 2: Identify a resource that would make the content better and create it. Step 3: Add the LeadBox/ClickPops teaser box to your page and start gathering e-mail addresses.
  47. 47. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #18 Refresh And Re- CRO/Re-SEO Blog Content #TNC2017 LinkedIn.com/in/RolandFrasier
  48. 48. #tcs2017 facebook.com/RolandFrasierPage Use Google Analytics To Identify Candidates For A Refresh… Ideally look for posts that are more than three months old but that are performing well. Find the content that gets the most traffic.
  49. 49. #tcs2017 facebook.com/RolandFrasierPage Just enter the post URL and sort by volume. You may also want to focus initially on posts that rank in spots 3 through 10. Use SEMRush To Identify High Traffic Search Queries
  50. 50. #tcs2017 facebook.com/RolandFrasierPage Optimize Your CTAs Based On Highest Traffic Search Queries Matching search intent to CTA brings big gains. Match Your CTA To The Search Query
  51. 51. #tcs2017 facebook.com/RolandFrasierPage Optimize Beginning Of Post,End Of Post + Slider CTAs Old End Of Post CTA Optimized EOP CTA Source: hubspot.com
  52. 52. #tcs2017 facebook.com/RolandFrasierPage Optimize Beginning Of Post,End Of Post + Slider CTAs Source: hubspot.com Old Slide-In CTA Optimized Slide-In CTA
  53. 53. #tcs2017 facebook.com/RolandFrasierPage You Should See A Consistent Increase In Conversion Rates Across All CTA Optimized Posts… HubSpot Saw A 240% Increase In Conversions Post Update. Source: hubspot.com
  54. 54. #tcs2017 facebook.com/RolandFrasierPage Bonus: You Should Also See Increases In Search Traffic…. Source: hubspot.com
  55. 55. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #19 Sniply Drives Leads + Sales #TNC2017 LinkedIn.com/in/RolandFrasier
  56. 56. #tcs2017 facebook.com/RolandFrasierPage Share Other People’s Content Through Sniply
  57. 57. #tcs2017 facebook.com/RolandFrasierPage Your Link + Message At The Bottom Takes Them To Your Sales Page
  58. 58. #tcs2017 facebook.com/RolandFrasierPage 17,020 Clicks 17,020 Pixels For People Interested (Retarget Later) 1,623 Immediate Conversions $7,235 Sales From 1 Email
  59. 59. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Personalization #tcs2017 facebook.com/RolandFrasierPage
  60. 60. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #20 Use Dynamic Text Replacement On Your Landing Pages #TNC2017 LinkedIn.com/in/RolandFrasier
  61. 61. #tcs2017 facebook.com/RolandFrasierPage Dynamic Text Replacement Source: omnicovert.com Automatically customize landing page text to match email AR sequences, PPC ads, and search keyword queries, user location, gender, age and any other data you have
  62. 62. #tcs2017 facebook.com/RolandFrasierPage Dynamic Text Replacement Source: optinmonster.com | unbounce.com
  63. 63. #TNC2017 LinkedIn.com/in/RolandFrasierSource: Unbounce.com
  64. 64. #tcs2017 facebook.com/RolandFrasierPage Dynamic Text Replacement Ads Tested Significantly Better In A 60 DayTest Based On Search Location… This converted 29% better than the normal, location generic landing page. It also reduced Cost Per Lead By 31% And Cost Per Click by 5%. Source: Unbounce.com
  65. 65. #tcs2017 facebook.com/RolandFrasierPage
  66. 66. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #21 Facebook Bots For Messenger Can Save 40% Of Social Sales #TNC2017 LinkedIn.com/in/RolandFrasier
  67. 67. Messenger Can < Churn 15%,Increase Revenue Per Customer 20% -40% & Reduce Customer Care Costs 83.3% #TNC2017 LinkedIn.com/in/RolandFrasierSource: cxsocial.clarabridge.com
  68. 68. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Video #tcs2017 facebook.com/RolandFrasierPage
  69. 69. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #22 Use Mid-Roll Video Opt-Ins To Increase Lead-Gen #TNC2017 LinkedIn.com/in/RolandFrasier
  70. 70. #tcs2017 facebook.com/RolandFrasierPage Brian Dean Converts 29% Of Video Viewers To Email Subscribers Using Wistia Turnstile + A MidRoll-Video Content Gate Source: backlinko.com In addition to allowing them to watch the rest of the video, be sure to promise them something cool via email to dramatically reduce fake email submissions.
  71. 71. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #23 Use Fall-Off Point Video Annotations To Increase Watch Time #TNC2017 LinkedIn.com/in/RolandFrasier
  72. 72. #tcs2017 facebook.com/RolandFrasierPage Place Annotations At The Fall-Off Point Of Your Video… Find your highest viewed videos, then check audience retention and watch time. See where viewers fall off at an increasing rate. Source: moz.com Position your annotation in the lower right corner, 20 seconds before the fall-off point and suggest your video to watch next.
  73. 73. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #24 Tweak Video CTAs To Bump Conversions By Over 300% #TNC2017 LinkedIn.com/in/RolandFrasier
  74. 74. #tcs2017 facebook.com/RolandFrasierPage Mid-Roll Video CTAs Bump Conversions 54.47% Source: wistia.com 95.9% Of Video CTAs Are Post-Roll, But… Mid-Roll CTAs generate the highest conversion rate @16.95% Then post-roll @10.98% Then pre-roll @3.15% Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos
  75. 75. #tcs2017 facebook.com/RolandFrasierPage Image CTAs In Videos Bump Conversions 22.8% 73.5% of videos use Text CTAs. But… Image CTAs generate the highest conversion rates @13.08% Text CTAs in videos convert on average at 10.65% Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos Source: wistia.com
  76. 76. #tcs2017 facebook.com/RolandFrasierPage Power Word CTAs In Videos Convert At Up To 12.22% 67.6% of videos do NOT use Power Word CTAs. But, CTAs using “Free” convert at 12.22% on average. Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos Source: wistia.com
  77. 77. #tcs2017 facebook.com/RolandFrasierPage Action Word CTAs In Videos Bump Conversions Up To 300% 58.3% of videos do NOT use Action Word CTAs. But… CTAs using “Sign Up” generate 300% higher conversions than CTRs without action words Out Of 481,514 Calls to Action (CTA) from 324,015 different Wistia hosted videos Source: wistia.com
  78. 78. #tcs2017 facebook.com/RolandFrasierPage Video CRO Checklist… 1. Mid-Roll CTA 2. Image CTA 3. Power Words 4. Action Words You | Now | New | Free Sign Up | Register | Download | Click
  79. 79. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Drive Social Traffic To Your Site #tcs2017 LinkedIn.com/in/RolandFrasier
  80. 80. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #25 Try Short Top- Down Vertical Videos With Text Overlays #tcs2017 LinkedIn.com/in/RolandFrasier
  81. 81. #tcs2017 LinkedIn.com/in/RolandFrasier Use Top-Down Vertical Video For Facebook, Instagram + YouTube
  82. 82. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #26 International Video Launch Strategy #tcs2017 LinkedIn.com/in/RolandFrasier
  83. 83. 38 Million Views + 331k Likes + 665k Shares In 30 Days Step 1 Launch In Low Cost, High Supply Countries… Step 2 Re-boost With Social Proof To Your Target Countries… Step 3… Massive Views, Likes, Shares + Comments. #tcs2017 LinkedIn.com/in/RolandFrasier
  84. 84. 285% More Engagements 64% Less Cost Per Engagement 300% More Clicks 920% Increase CTR Source: upwordsem.com #tcs2017 LinkedIn.com/in/RolandFrasier With Social Proof Without Social Proof
  85. 85. #tcs2017 LinkedIn.com/in/RolandFrasier
  86. 86. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Traffic #tcs2017 facebook.com/RolandFrasierPage
  87. 87. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Drive Traffic With List Builders To Reach Critical Mass #tcs2017 LinkedIn.com/in/RolandFrasier
  88. 88. #tcs2017 LinkedIn.com/in/RolandFrasier Use These 5 Interactive Engagement Strategies To Drive Millions Of Visitors To Your Content Site • Give Them Something They Really Want But Won’t Buy ($500 Value) Giveaways (Enter To Win) Contests (Compete To Win) • Ask Them Their Opinion Polls (Ask 1 Simple Question) Surveys (Ask A Series Of Questions) • Let Them Find Out More About Themselves Quizzes
  89. 89. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #27 Increase Contest Signups #tcs2017 LinkedIn.com/in/RolandFrasier
  90. 90. #tcs2017 LinkedIn.com/in/RolandFrasierSource: Unbounce.com – 3,000,000 visits across 100 websites
  91. 91. #tcs2017 LinkedIn.com/in/RolandFrasier
  92. 92. Contest Posts On Blogs: Location Matters Top Stat: Right Side Sidebar: Site Wide… Low due to high mobile traffic where side bar ads display bottom of page Bottom Stat > In-Post: 243% Conversion Increase Over Right Side-Bar Middle Stat > Content Specific In-Post (vs. site-wide): 147% Conversion Increase Over In-Post Generic Contest 356% Increase Over Right Side Bar #tcs2017 LinkedIn.com/in/RolandFrasier In-Post Specific In-Post Site Wide Side Bar
  93. 93. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Social #tcs2017 facebook.com/RolandFrasierPage
  94. 94. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #28 Double Your Traffic ByAutomating Re- Usable Social Conent #tcs2017 LinkedIn.com/in/RolandFrasier
  95. 95. #tcs2017 facebook.com/RolandFrasierPage Generates 500-700 Leads Per Week For DigitalMarketer.com
  96. 96. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #29 Sell Directly With Facebook Messenger #tcs2017 LinkedIn.com/in/RolandFrasier
  97. 97. #tcs2017 facebook.com/RolandFrasierPage Case Study: DigitalMarketer $800 Ad Spend 300 Chats $4,200+ In Product Sales Source: molly pittman | digitalmarketer.com
  98. 98. #tcs2017 facebook.com/RolandFrasierPage Case Study: DigitalMarketer 500%+ ROI On Ticket Sales Source: molly pittman | digitalmarketer.com #tcs2017 facebook.com/RolandFrasierPage Messenger Broadcast Using ManyChat App
  99. 99. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #30 Build Your List + Increase Engagement With Messenger Chat #tcs2017 LinkedIn.com/in/RolandFrasier
  100. 100. #tcs2017 facebook.com/RolandFrasierPage Replace On-Site Chat With FB Messenger
  101. 101. #tcs2017 facebook.com/RolandFrasierPage
  102. 102. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #31 Message People Who Have Not Yet Messaged Your Page #tcs2017 LinkedIn.com/in/RolandFrasier
  103. 103. #tcs2017 facebook.com/RolandFrasierPageSource: molly pittman | digitalmarketer.com Unless… They Have Left A Comment To Your Ad Or Page You Can’t Message Someone Who Hasn’t Messaged You…
  104. 104. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #32 Facebook Page Traffic Strategy #tcs2017 LinkedIn.com/in/RolandFrasier
  105. 105. #tcs2017 facebook.com/RolandFrasierPage New Facebook Traffic Strategy • Topic Feeder Pages > Interest Pages > Main FB Page • 5-7 Cent Likes > 10-15 Cent Likes > 30+ Cent Likes • Use topic pages to send traffic to interest pages and multiple interest pages to prop up primary FB page. • Test: 70k+ likes in 30 days on $5k ad spend.
  106. 106. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Retargeting #tcs2017 facebook.com/RolandFrasierPage
  107. 107. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #33 Delay Retargeting Pixel Fires 45 Seconds To Avoid Pixeling Bounce Traffic #TNC2017 LinkedIn.com/in/RolandFrasier
  108. 108. #tcs2017 facebook.com/RolandFrasierPageSource: imscalable.com Tool Used: CodeDelay.com Don’t Pixel All Traffic To Your Site.Only Pixel People Who Do Not Bounce After 45 Seconds Assume your site’s bounce rate is 78%. If you pixel everyone + run retargeting ads to all, you’re paying to reach 78% of people who weren’t ever even interested in your site. Delay firing the pixel and only reach people who wanted to be on your site. Case Study: One site went from losing money on retargeting to making 636% ROAS
  109. 109. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #34 Retarget Using Facebook“Bought This Not That” #TNC2017 LinkedIn.com/in/RolandFrasier
  110. 110. #tcs2017 facebook.com/RolandFrasierPage Use ATool Like Klaviyo To Sync A List/Segment To A Facebook Custom Audience
  111. 111. #tcs2017 facebook.com/RolandFrasierPage Use ATool Like Klaviyo To SyncA List Or Segment To A Facebook Custom Audience
  112. 112. #tcs2017 facebook.com/RolandFrasierPageSource: Ezra Firestone, SmartMarketer Target Customers Who Purchased Product AAnd/Or B,But Not Product C
  113. 113. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #35 Spend More To Retarget People Who Watched More Of Your Videos #tcs2017 LinkedIn.com/in/RolandFrasier
  114. 114. #tcs2017 facebook.com/RolandFrasierPageSource: Ezra Firestone, SmartMarketer
  115. 115. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. COMMERCE MEMBERSHIP SITE SOCIAL EMAIL MARKETPLACESTARGETED ADS TRAFFIC SEGMENTEDPROMOS LANDING PAGES PRODUCT GRID RETARGETING ORGANIC SEARCH RENTED LISTS PAID MEDIA #tcs2017 LinkedIn.com/in/RolandFrasier
  116. 116. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. EMAIL MEMBERSHIP SITE SOCIAL EMAIL TRAFFIC SEGMENTEDPROMOS LANDING PAGES PRODUCT GRID RETARGETING ORGANIC SEARCH RENTED LISTS PAID MEDIA #tcs2017 LinkedIn.com/in/RolandFrasier
  117. 117. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #36 Use The 3 Day + 1 Day Cash Machine For Promos #tcs2017 LinkedIn.com/in/RolandFrasier
  118. 118. #tcs2017 facebook.com/RolandFrasierPage 3 Day and 1 Day Cash Machine 3x Normal Weekend Promo Revenue 6AM: Mail 10% of total list in morning to test 3 subject lines 7AM: Mail 2nd 10% of total list the winning subject line with 2 body copies 8AM: Mail remaining list winning subject line and body copy 3PM: Mail all opens who did not buy and add a big premium. 55% Open Rate 7PM: Scarcity closing email to people who clicked but did not buy
  119. 119. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #37 Use Triggered Emails To Bump Conversions #tcs2017 LinkedIn.com/in/RolandFrasier
  120. 120. #tcs2017 facebook.com/RolandFrasierPageSource: Magnetic
  121. 121. #tcs2017 LinkedIn.com/in/RolandFrasierSource: Magnetic
  122. 122. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #38 Fully Implment Multi-Touch Email Campaigns #tcs2017 LinkedIn.com/in/RolandFrasier
  123. 123. Source: marketingsherpa.com • 478% increase in order volume • 384% increase in revenue • 335% increase in subscribers • 12% increase in revenue per subscriber JewelScent Added These Campaigns To Transactional… #TNC2017 LinkedIn.com/in/RolandFrasier • Promotional • New product launches • Giveaways and sweepstakes • Retention • Win back And Achieved These Results…
  124. 124. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #39 Use Triggered Emails For Cart Abandonment #tcs2017 LinkedIn.com/in/RolandFrasier
  125. 125. #tcs2017 LinkedIn.com/in/RolandFrasierSource: marketingsherpa.com Abandoned cart emails… • 65% Open rate • 14% Click-through rate • A $16 RPE (Revenue Per Email) Browse abandonment emails… • 64% Open rate • 10% Click-through rate • $6 RPE Search abandonment emails… • 57% Open rate • 10% CTR • $5 RPE Use Cart,Browse + Search Abandon Triggered Emails To Increase Ecom Revenue 53%
  126. 126. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #40 Receipt Marketing #tcs2017 LinkedIn.com/in/RolandFrasier
  127. 127. #tcs2017 LinkedIn.com/in/RolandFrasier The highest converting receipt offers are discount coupons and similar product offers. Average conversion rate 16.9%.
  128. 128. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. SEO #tcs2017 facebook.com/RolandFrasierPage
  129. 129. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #41 Boost Sales + Marketplace SEO With App Traffic Ads #tcs2017 LinkedIn.com/in/RolandFrasier
  130. 130. #TNC2017 LinkedIn.com/in/RolandFrasier
  131. 131. #TNC2017 LinkedIn.com/in/RolandFrasier
  132. 132. #TNC2017 LinkedIn.com/in/RolandFrasier
  133. 133. How To Monetize App Traffic • Sell With It (Low Conversions .13% But Costs Pennies) • Send To Blog Posts To Improve SEO • Send To Amazon Product Pages To Improve AMZ Rankings • Place Facebook + Google Retargeting Pixels To Create Huge Retargeting Audiences #TNC2017 LinkedIn.com/in/RolandFrasier
  134. 134. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Fulfillment #TNC2017 LinkedIn.com/in/RolandFrasier
  135. 135. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #42 Convert Customer Care Contacts To Sales #TNC2017 LinkedIn.com/in/RolandFrasier
  136. 136. #TNC2017 LinkedIn.com/in/RolandFrasier
  137. 137. HelpScout.com • Built-In Knowledge Base/The Help-Desk • With Live Chat Added $59,000 In First 2 Months Of Use • Integrates With Slack, Magento, Brite Verify + SnapEngage • Allows Customer Care Agents To Pull Product Lists + Customer Buying History On The Fly #TNC2017 LinkedIn.com/in/RolandFrasier
  138. 138. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #43 Verify Conversions Before Shipping #TNC2017 LinkedIn.com/in/RolandFrasier
  139. 139. Twilio Use Case… • SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your Membership Benefits Today.” • Responses “I Never Signed Up For This.” = Cancel Membership, Don’t Send Welcome Kit. Don’t Rebill. • Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks, Save COGS On Kits Sent To Cancels Prior To Implementing #TNC2017 LinkedIn.com/in/RolandFrasier
  140. 140. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2017 facebook.com/RolandFrasierPage
  141. 141. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tcs2017 facebook.com/RolandFrasierPage Thank You Slideshare.com/RolandFrasier

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