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Split Tests | Marketing Funnel | Facebook Ad Hacks | Content Marketing Strategy | Marketing Hacks

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This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.

Veröffentlicht in: Marketing
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Split Tests | Marketing Funnel | Facebook Ad Hacks | Content Marketing Strategy | Marketing Hacks

  1. 1. • What’s working now on Facebook… • Our best IAOV Funnels & Our New Membership Model… • Improving Stick and Reducing Chargebacks… • Assorted other Cool Tools & Stuff… Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
  2. 2. • To ClickBank for affiliates and merchant processing • To Spanish Market for your high-performing English offers • To Portugese Market for your high-performing English offers • To Yahoo for video shows with ad spend > $500,000 • To CFOs for help getting high-level financial systems in order • To Fully Accountable for IM friendly bookkeeping/dashboards • To Ventury Capital for $100k - $500k quick funding • PM me on Facebook if you want intros. How Can We Help Connect You For Greater Success?
  3. 3. Using FB Video Ads To Look Like Cinemagraphs
  4. 4. Using FB Video Ads To Look Like Cinemagraphs https://www.youtube.com/watch?v=nVHbrcgEpho
  5. 5. Using FB Video Ads To Look Like Cinemagraphs $0.01 CPV with a 24% CTR Check out Cinemagraph.com for more examples
  6. 6. Using FB Video Ads To Look Like Cinemagraphs http://survivallife.com/cb/es/2/tw/?hop=survivel17
  7. 7. Landing Page Stress Benefits Explain Features http://survivallife.com/cb/es/2/tw/?hop=survivel17
  8. 8. Landing Page Social Proof Testimonials http://survivallife.com/cb/es/2/tw/?hop=survivel17
  9. 9. Landing Page Stack Benefits Explain Why http://survivallife.com/cb/es/2/tw/?hop=survivel17
  10. 10. Order Page ClickBank ($4.95)
  11. 11. OTO 1 http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html
  12. 12. OTO 1 ($19.95) http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html
  13. 13. OTO 2 ($9.95 + $19.95/Month) http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php
  14. 14. OTO Page 3 ($39.95) http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php
  15. 15. BOOK: YOUR HAPPY BRAIN CHEMICALS STRUCTURE YOUR OFFERS TO TRIGGER THE 4 HAPPY BRAIN CHEMICALS
  16. 16. DRIVE MORE TRAFFIC WITH MEDIA BUYS
  17. 17. Buy Email Drops & Solo Ads To Drive Traffic
  18. 18. STICK STRATEGY
  19. 19. • Immediate Email Receipt & Welcome Letter • Within 24 Hours Phone Call Explaining Benefits • Within 5 Days Physical Mail Welcome Kit… Welcome Letter Tripwire Gadget Physical Magazine Video Course Access Frameable Certificate Membership Card How To Dramatically Increase Stick & Reduce Chargebacks
  20. 20. SPLIT TESTS
  21. 21. Best Practices From A $#!*TON Of Split Tests Create a Master Split Test Change Log to plan, schedule, execute and track your split test ideas.
  22. 22. Best Practices From A $#!*TON Of Split Tests Set up a Performance Tracking Sheet to track daily and weekly average conversions.
  23. 23. • Video start frame action blur • Big RED video play button (Wistia defaults to grey) • Auto-play front-end offer • Animated GIF (no iPhone auto-play) • Click-to-play upsells • 30 second “Billy Mays” style videos convert best Best Practices From A $#!*TON Of Split Tests
  24. 24. What The Heck Is A Billy Mays Style Video? Watch “Pitch Men” episodes to see how Billy Mays sold. Watch spot commercials too. Find the best performing spots using Jordan Whitney Green Sheet. http://www.JWGreensheet.com
  25. 25. • CTA after 10 seconds + multiple additional (like infomercials) • Don’t delay buy buttons • D/L videos in iPhone format & re-upload as main video (Wistia) • Pop-under tab under offers for AdSense/Amazon products • Follow up and exit pops go to Amazon • Show product and hands not people in videos Best Practices From A $#!*TON Of Split Tests
  26. 26. CONTENT STRATEGY 2015 FOR INFO/COURSES… GIVE THE INFO AWAY FREE: SELL THE MEMBERSHIP BOOK – THE ART OF MEMBERSHIP
  27. 27. • Create slides. Post to SlideShare • Create video from slides. Post to YouTube • Demo videos w/stills from video. Post to Facebook • Book from video transcription. Post to Amazon • Podcast from book read (celeb readers a plus). Post to iTunes • Create word art + infographics from book callouts • Post word art + infographics on Instagram • Post word art + infographics on Pinterest Content Engine 2015 For Info-Courses
  28. 28. • Post demo stills to Instagram + Pinterest • Post book to Facebook as Facebook Notes • Blog entire book on Tumblr w/ video embeds • Tweet each chapter, video, slide & image • Post book as LinkedIn articles • Run Facebook paid traffic to Tumblr posts • Run FB paid boost to word art embeds • Run FB paid traffic to video clips Content Engine 2015 For Info-Courses
  29. 29. MARKET RESEARCH
  30. 30. • Identify Competitor Sites to observe • Determine the Voice this niche prefers • Find out what type of Images the market likes • List all the Products & Services be offered to the niche • Know What’s Selling & Who’s Selling and why • What Newsletters do they subscribe to and why • See what Social Boards they follow • Use Tower Data to analyze your buyer demographics • Which Design Elements do they like and dislike • Build Customer Profiles & Avatars to market to How We Do Market Research For A Niche
  31. 31. Ass BUILD AND STEAL LANDING PAGES SUPER FAST
  32. 32. Grab ANY Landing Page Fast
  33. 33. Grab ANY Landing Page Fast (Note: Must be the “Pro” Plan)
  34. 34. Ass CREATE SOP MIND MAPS TO FIRE YOURSELF
  35. 35. Ass SOME COOL NEW TOOLS WE ARE TESTING OR USING
  36. 36. YouTube Cards On Mobile… Finally!
  37. 37. Qvinci To Automate Accounting Dashboards
  38. 38. Wordsmith To Automate Traffic Dashboards
  39. 39. Zoomph To Automate Social Activity
  40. 40. Grytics To Automate Facebook & LinkedIn Group Engagement
  41. 41. Grytics To Automate Facebook & LinkedIn Group Engagement
  42. 42. Ass LIST RENTAL + OFFERING NEWSLETTER ADS CREATED AN EXTRA $150,000/MONTH
  43. 43. Adding Newsletter Ads = An Extra $150k/Month
  44. 44. Adding Newsletter Ads = An Extra $150k/Month
  45. 45. Adding Newsletter Ads = An Extra $150k/Month
  46. 46. Ass IMPROVE OPEN & CLICK- THROUGH RATES
  47. 47. Use Viralscape & BuzzSumo When Writing Emails
  48. 48. Ass ADD A RETAIL STORE LINE TO CREATE AN ECOMMERCE STORE ON YOUR SITE

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