This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.

1. • What’s working now on Facebook…
• Our best IAOV Funnels & Our New Membership Model…
• Improving Stick and Reducing Chargebacks…
• Assorted other Cool Tools & Stuff…
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier

2. • To ClickBank for affiliates and merchant processing
• To Spanish Market for your high-performing English offers
• To Portugese Market for your high-performing English offers
• To Yahoo for video shows with ad spend > $500,000
• To CFOs for help getting high-level financial systems in order
• To Fully Accountable for IM friendly bookkeeping/dashboards
• To Ventury Capital for $100k - $500k quick funding
• PM me on Facebook if you want intros.
How Can We Help Connect You For Greater
Success?

3. Using FB Video Ads To Look Like Cinemagraphs

4. Using FB Video Ads To Look Like Cinemagraphs
https://www.youtube.com/watch?v=nVHbrcgEpho

5. Using FB Video Ads To Look Like Cinemagraphs
$0.01 CPV with a 24% CTR
Check out Cinemagraph.com for more examples

6. Using FB Video Ads To Look Like Cinemagraphs
http://survivallife.com/cb/es/2/tw/?hop=survivel17

7. Landing Page Stress Benefits Explain Features
http://survivallife.com/cb/es/2/tw/?hop=survivel17

8. Landing Page Social Proof Testimonials
http://survivallife.com/cb/es/2/tw/?hop=survivel17

9. Landing Page Stack Benefits Explain Why
http://survivallife.com/cb/es/2/tw/?hop=survivel17

10. Order Page ClickBank ($4.95)

11. OTO 1
http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html

12. OTO 1 ($19.95)
http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html

13. OTO 2 ($9.95 + $19.95/Month)
http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php

14. OTO Page 3 ($39.95)
http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php

15. BOOK: YOUR HAPPY BRAIN
CHEMICALS
STRUCTURE YOUR OFFERS
TO TRIGGER THE 4 HAPPY
BRAIN CHEMICALS

16. DRIVE MORE TRAFFIC WITH
MEDIA BUYS

17. Buy Email Drops & Solo Ads To Drive Traffic

18. STICK STRATEGY

19. • Immediate Email Receipt & Welcome Letter
• Within 24 Hours Phone Call Explaining Benefits
• Within 5 Days Physical Mail Welcome Kit…
Welcome Letter
Tripwire Gadget
Physical Magazine
Video Course Access
Frameable Certificate
Membership Card
How To Dramatically Increase Stick & Reduce
Chargebacks

20. SPLIT TESTS

21. Best Practices From A $#!*TON Of Split Tests
Create a Master Split Test
Change Log to plan, schedule,
execute and track your split
test ideas.

22. Best Practices From A $#!*TON Of Split Tests
Set up a Performance Tracking
Sheet to track daily and weekly
average conversions.

23. • Video start frame action blur
• Big RED video play button (Wistia defaults to grey)
• Auto-play front-end offer
• Animated GIF (no iPhone auto-play)
• Click-to-play upsells
• 30 second “Billy Mays” style videos convert best
Best Practices From A $#!*TON Of Split Tests

24. What The Heck Is A Billy Mays Style Video?
Watch “Pitch Men” episodes to see how Billy
Mays sold. Watch spot commercials too.
Find the best performing spots using Jordan
Whitney Green Sheet.
http://www.JWGreensheet.com

25. • CTA after 10 seconds + multiple additional (like infomercials)
• Don’t delay buy buttons
• D/L videos in iPhone format & re-upload as main video (Wistia)
• Pop-under tab under offers for AdSense/Amazon products
• Follow up and exit pops go to Amazon
• Show product and hands not people in videos
Best Practices From A $#!*TON Of Split Tests

26. CONTENT STRATEGY
2015 FOR INFO/COURSES…
GIVE THE INFO AWAY FREE:
SELL THE MEMBERSHIP
BOOK – THE ART OF
MEMBERSHIP

27. • Create slides. Post to SlideShare
• Create video from slides. Post to YouTube
• Demo videos w/stills from video. Post to Facebook
• Book from video transcription. Post to Amazon
• Podcast from book read (celeb readers a plus). Post to iTunes
• Create word art + infographics from book callouts
• Post word art + infographics on Instagram
• Post word art + infographics on Pinterest
Content Engine 2015 For Info-Courses

28. • Post demo stills to Instagram + Pinterest
• Post book to Facebook as Facebook Notes
• Blog entire book on Tumblr w/ video embeds
• Tweet each chapter, video, slide & image
• Post book as LinkedIn articles
• Run Facebook paid traffic to Tumblr posts
• Run FB paid boost to word art embeds
• Run FB paid traffic to video clips
Content Engine 2015 For Info-Courses

29. MARKET RESEARCH

30. • Identify Competitor Sites to observe
• Determine the Voice this niche prefers
• Find out what type of Images the market likes
• List all the Products & Services be offered to the niche
• Know What’s Selling & Who’s Selling and why
• What Newsletters do they subscribe to and why
• See what Social Boards they follow
• Use Tower Data to analyze your buyer demographics
• Which Design Elements do they like and dislike
• Build Customer Profiles & Avatars to market to
How We Do Market Research For A Niche

31. Ass
BUILD AND STEAL LANDING
PAGES SUPER FAST

32. Grab ANY Landing Page Fast

33. Grab ANY Landing Page Fast
(Note: Must be the “Pro” Plan)

34. Ass
CREATE SOP MIND MAPS TO
FIRE YOURSELF

35. Ass
SOME COOL NEW TOOLS WE
ARE TESTING OR USING

36. YouTube Cards On Mobile… Finally!

37. Qvinci To Automate Accounting Dashboards

38. Wordsmith To Automate Traffic Dashboards

39. Zoomph To Automate Social Activity

40. Grytics To Automate Facebook & LinkedIn
Group Engagement

41. Grytics To Automate Facebook & LinkedIn
Group Engagement

42. Ass
LIST RENTAL + OFFERING
NEWSLETTER ADS CREATED
AN EXTRA $150,000/MONTH

43. Adding Newsletter Ads = An Extra $150k/Month

44. Adding Newsletter Ads = An Extra $150k/Month

45. Adding Newsletter Ads = An Extra $150k/Month

46. Ass
IMPROVE OPEN & CLICK-
THROUGH RATES

47. Use Viralscape & BuzzSumo When Writing Emails

48. Ass
ADD A RETAIL STORE LINE
TO CREATE AN ECOMMERCE
STORE ON YOUR SITE