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Roland Frasier Traffic & Conversion Presentation January 2014

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Roland Frasier
Roland Frasier

Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014

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Conversion Funnel Optimization How we optimize conversion funnels
What Can It Mean To Your Business? Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013 The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation
Will This Work For Me?
5 Things Conversion Funnel
Black Friday Bootcamp Component Of Funnel • Trip Wire • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 5.6% 32.8% 61.6% 67.2%
Consulting Book Component Of Funnel • Lead Magnet • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 20% 56% 24% 44%
Info Product Funnel
Physical Product Funnel
The Typical 5 Things Funnel

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Roland Frasier Traffic & Conversion Presentation January 2014

  • 1. Conversion Funnel Optimization How we optimize conversion funnels
  • 2. What Can It Mean To Your Business? Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013 The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation
  • 3. Will This Work For Me?
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  • 7. Black Friday Bootcamp Component Of Funnel • Trip Wire • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 5.6% 32.8% 61.6% 67.2%
  • 8. Consulting Book Component Of Funnel • Lead Magnet • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 20% 56% 24% 44%
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  • 114. The Typical 5 Things Funnel