We originally developed this report in 2015 at the beginning of the live streaming movement. The report was prescient then and is updated to include current data. Please reach out to us with your questions and comments: jon@americandreamermedia.com ABOUT US American Dreamer Media LLC is a digital marketing and promotions collective that creates connections and engagement with the intention to bring people closer to the characters, stories, brands, and issues that drive passionate responses. ABOUT JON BURK Jon Burk manages a creative consortium of media professionals and is heavily versed in marketing strategy, tech, branding, writing, production, and content optimization and develops, produces and activates digital content for a variety of forward thinking clients, typically in the entertainment or social impact space through American Dreamer Media LLC. Jon has partnered with Al Roker Entertainment to produce a number of studies and articles detailing digital content creation and distribution and is a frequent guest panelist at numerous trade shows and media events.

1. WHAT YOU NEED TO KNOW TO SUCCEED IN LIVE
February 2017

2. LIVE is a new categoryThe missing link between television and social
media is live streaming video.

3. Why go live?
Live streaming video is the new must-have
for publishers, brands, and marketers.
• The ultimate convergence of social and video
• An easy way to engage & enhance loyalty
• Highly effective at growing audiences
• Effortlessly shareable & easily viral
• Natively mobile and ubiquitous
• Immune to ad-blocking
• Infinitely scalable
• Cost effective

4. LIVE is global

5. Facebook vs the world

6. Planned, reoccurring, consistent, high-quality
productions with TV-like characteristics
Live
formats programs
Sports, concerts, rallies, parades, and other
real-life, large-scale gatherings
events
First-on-the-scene, eye witness, breaking
news, and trending topics
NEWS & BREAKING
Video selfies that connect broadcasters with
audiences in meaningful 2-way conversations
personal
Lightning in a bottle; Buzzfeed’s Watermelon,
the Trump Tower climber, Chewbacca Mom
One-OFFs & VIRAL

7. Who’s There:
All interests & demographics
1.79B Monthly Active Users
What Works:
• Personal
• Programs
• News
• Events
• One-Offs
Production Level:
Simple to Pro
Data & Insights:
In Depth Broadcast Statistics
Viewer Demographics
Who’s There:
All interests & demographics
Periscope
• 10M Users (8/15)
• 2M Daily Active (8/15)
Twitter
• 317M Users (10/16)
• 120M Unique Visitors
Per Month (11/15)
What Works:
• Personal
• News
• Events
• One-Offs
Production Level:
Simple to Pro
Data & Insights:
Basic Broadcast Statistics
Who’s There:
Young community,
predominantly teenaged
Live.ly
• 105M Registered Users
via Musical.ly
• 4.6M Monthly Active est.
What Works:
• Personal
Production Level:
Simple
Data & Insights:
Limited to none
Who’s There:
Gaming-centric community,
Skews male, aged 13-34
• 100M+ Monthly Uniques
• 2.1M+ Broadcasters
What Works:
• Personal
(Live Gaming)
• Programs
(Creative & Talk)
• Events
(Tournaments)
Production Level:
Simple to Pro
Data & Insights:
In Depth Broadcast Statistics

8. Personalitydriven
Publisherdriven
Highly Produced
Simple production
Platform opportunities

9. What can Live do for You?
8 $ ij
Build your brand monetize endorsements Drive to action
• Enhance brand visibility
& raise awareness
• Market your brand and
promote your initiatives
• Grow loyal followings
• Engage your customers
• Target new customers
• Sponsorship opportunities
• Expand ad unit inventory
• Monetize social followings
• Compliment existing social
campaigns with premium
Live content
• Align with influencers
authentically
• Encourage organic sharing
• Associate your
brand with the right
people & publishers
• Identify brand evangelists
from your followings
• Drive to owned platforms,
websites, destinations
• Offer promotional codes,
limited offers, and
unique incentives
• Use Live to offer
previews of products,
events, or content

10. 10
October 25, 2016 – New York City
A first of its kind, one-day event dedicated to the
live streaming eco-system. This invitation-only
event featured a mix of panels, keynotes & case
studies centered around everything from content
creation to measurement and beyond.
Key leaders from across the media, platform, brand
& entertainment landscape came together for an
immersive look at how live streaming is driving
demand (and disruption) in the wide marketplace
and in the personal lives of consumers.
For more information : TheLiveFronts.com

11. 11
A shockingly real, shockingly interactive, and shockingly
delicious cooking show in which host Justin Warner,
prepares a full meal from ingredient to table in real-time.
Viewers are invited to cook along at home, ask questions,
and chill with Justin in a LIVE 2-hour, participatory
experience tailored to Twitch’s community.
• Food Network Star season 8 winner
• Author of The Laws of Cooking: And How to Break Them
• Former owner of Michelin-rated restaurant Do or Dine
• Frequent judge on Food Network’s Guy’s Grocery Games
• Mentored and Inspired by Alton Brown
• Digital Native and Gamer

13. An uplifting, inspirational,
and interactive talk show
Equipped by:
Distributed by:
Brand partnerships

14. A weekly politics & business morning
show hosted by political expert and Forbes
contributor Carrie Sheffield, alongside
singer, activist, and former Congressional
candidate Clay Aiken. Bold smashes the
echo chamber and gives both sides a place
to be heard.
• Interactive Debate Segments
• Hosts Carrie Sheffield & Clay Aiken
• Diverse correspondents & guests
• Weekly Morning Show

15. A weekly, half hour, live streaming show on
Facebook LIVE, featuring Jenny Hutt, covering top
trending conversations on a range of topics from
Celebrities to News, Health and Fitness, or even
Politics. Jenny currently hosts a daily all-in show
on Sirius XM radio’s the Stars channel.

16. Host Arthur Kade gives an exclusive VIP pass to the hottest red
carpets and biggest events in entertainment.
Roker Media partnered with Behind the Velvet Rope to
produce a weekly show on Facebook Live and Periscope.
After 20 episodes we formed a strategic partnership with
Celebrity Page, the nightly entertainment news program
distributed to 70M homes through Reelz and syndicated to local
affiliates including KCAL in Los Angeles and WABC in New York.
We now co-produce Celebrity Page Now, the live companion to
the linear program which we are also contributing to.
16

17. Promote
• Stream frequently
• Stick to consistent days/times
• Build audience habits and
become part of their routines
Be consistent Amplify
• Promote close to Live time
• Share to other platforms
& profiles while Live
• Re-share stream and/or clips
before the next stream
• Collaborate with influencers
who have large followings
• Coordinate sharing from
entities that have interest
and audience overlaps
• Encourage viewers to share
Best Practices

18. Thank you
Rokerlabs.com