Digital marketing is the best way to grow your businesses online. It helps the businesses to rank their website at the top of the search engine result page.

1. DIGITAL MARKETING TECHNIQUES

2. Key Digital Marketing Concepts
 What is Digital Marketing?
 Why Digital Marketing is the Backbone for your company's growth?
 Search Engine Optimization (SEO)
 Search Media Optimization (SMO)
 Pay Per click (PPC)
 Content Marketing
 Click Funnels
 Lead generation
 E-commerce.

3. Essentials Of Digital Marketing
 Measurable Results
You are provided with solid, reliable reports that show you the exact results of how
many people opened your email or clicked a specific link with the help of digital
marketing.
 Flexible
Digital marketing allows you to use an individual’s interests and preferences to tailor
the marketing message they receive.
 Low Barrier To Entry
Digital marketing products come in scalable sizes so that small, medium, and large
businesses can all utilize these products to reach their audiences.
 Reach Larger Audiences
Since digital marketing takes place online, it is accessible to a larger, global audience.
 Improved Conversion Rates
Converting a customer online is just a few clicks away, they can click from your email to
your website and make a purchase or learn more about your organization from the
comfort of their home

4. What is Digital Marketing?
Digital
Marketing
is
promoting
and
creating
brand
awareness
by using
Digital
medium.

5. Search Engine Optimization
SEO is a set of web best practice techniques, whenever you enter a query in a search engine and hit
'enter’ you get a list of web results that contains that query term. Users normally tend to visit websites
that are at the top of this list as they perceive those to be more relevant to the query.
If you are thinking that how these websites range better than the other ones? then you must to know
about the power of web marketing technique called "Search Engine Optimization (SEO).
.
Its also know as Organic Marketing
ORGANIC
RESULT

6. SOCIAL MEDIA OPTIMIZATION
 Social Media Optimization refers to the process of optimizing a
website so it can generate publicity to increase the awareness of a product,
service brand or event online on various social media channels.
 Various channels like Facebook, Twitter, video sharing
websites and blogging sites.
 Its content is helpful to encourage more users to use and share links to
the website across social media and networking sites.
 Social media optimization is also an effective way of implementing
online reputation management ORM.
 If someone posts bad reviews of a business, SMO strategy can ensure that the
negative feedback is not the first link to come up in a list of search engine
results.

7. PAY PER CLICK
“Pay Per Click” is a way of using search engine advertising to generate clicks to your
website, rather than “earning” those click organically. Its an internet advertising model
used to drive traffic to websites, in which an advertiser pays a publisher when the ad is
clicked.
Pay-Per-Click (PPC) is also known as Cost Per Click (CPC).
PAID
ADS

8. CONTENT MARKETING
 A website content writer or a web content writer is a person who
specializes in providing relevant content for website.
 Every website has a specific target audience and requires a
different type and level of content.
 It is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online.
 Content marketing helps companies create sustainable
brand loyalty, provides valuable information to consumers, and
creates a willingness to purchase products from the company in
the future.

9. CLICK FUNNELS
Click Funnels pre-built for a specific business, product, or service. is an
online sales funnel builder that helps businesses market, sell, and deliver their
products online. This tool simplifies online marketing, selling, and delivery of
their products and services by providing users with funnel options that are
BENEFITS
 Click Funnels is a popular sales funnel tool that simplifies the whole
sales and marketing funnels for all types of businesses.
 Click Funnels, users are treated to a variety of pre-built sales funnels
and all they have to do is choose the one that matches their business
requirements.
 With Click Funnels, you are treated to a variety of templates and all
of them are tested and proven to work.

10. LEAD GENERATION
Lead Generation describes the marketing process of
stimulating and capturing interest in a product or service for the
purpose of developing sales pipeline.
 Leads can be created for purposes such as list building, e-
newsletter list acquisition or for sales leads. The methods for
generating leads typically fall under the umbrella of advertising,
but may also include non-paid sources such as organic search
engine results or referrals from existing customers.
 Leads may come from various sources or activities, for example,
digitally via the Internet, through personal referrals, through
telephone calls either by the company or telemarketers,
through advertisements, and events.

11. E-Commerce Marketing
Ecommerce Marketing is promoting your store to
potential customers through a variety of marketing channels. The
goal is to get people who are interested in your products to visit
your store and buy from you.
These include online auction sites, internet banking, online
ticketing and reservations, and business to business (B2B)
transactions. Recently, the growth of ecommerce has expanded to
sales using mobile devices, which is commonly known as ‘m-
commerce' and is simply a subset of ecommerce.

12. WHY CHOOSE “ROI MINDS”
ROI Minds is an Internet Marketing and Sales Funnel Agency.
We provide ROI-Driven digital marketing and conversion rate
optimization services include Google Adwords, Facebook Ads, SEO,
Social Media Management, and Content Marketing.
We are expertise in dropshipping, Clickfunnels, Lead Generation
and E-commerce marketing. We have worked on more than 300
projects and provide the satisfactory results to our clients!

13. CONTACT
US
ADDRESS:
4th Floor, D190,
Phase8B, Mohali,
India (160055)
CONTACT NUMBER:
+91 9992819636
EMAIL ADDRESS:
info@roiminds.com

14. THANK YOU