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Role of Social Media in Event Marketing

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Rohit Varma
Rohit Varma

How effectively social media can be used for marketing events?

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ROLE OF SOCIAL IN EVENT MARKETING & ENHANCING BRAND RELATIONSHIP ROHIT VARMA
WHY DO WE ATTEND ANY EVENT?
REASONS ▸ To Meet ▸ To Learn ▸ To Explore Possibilites ▸ To Get Inspired/Motivated ▸ Or Just for Fun
IT IS CRITICAL TO POSITION YOUR EVENT
WHAT AUDIENCE CAN EXPECT FROM THE EVENT
‣ A Global Event ‣ Happens in more than 26 cities across the global ‣ Attended by more than 70K delegates ‣ Reach of 600 million plus ‣ Best of the content and speakers
TRACKER #SMWIBLR 465 Audience
Some Key Mentions Sandy Carter Conversation post my talk clearly showed the audience engagement & involved. Loved my time at SMWiBangalore Ravi Gururaj Very well curated content, well planned and organised. Its apt platform to learn, converse and collaborate. Ganga Ganapathi Exhilarated by 2 day show, loved the gyan, people, energy, food. look forward to 2017 already Prahlad Kakar What I most loved about SMW was the audience. Story telling is an art & social media can be a great enabler to take your story forward.
SO WHY PEOPLE ATTEND SMW
THEY ATTEND TO LEARN, EXPLORE, CONNECT
ROLE OF SOCIAL MEDIA
ROLE OF SOCIAL TO GET THE IDEAS AND SUGGESTIONS TO INFORM TO ENGAGE TO GENERATE INTEREST TO MAKE YOUR COMMUNITY TAKE THE ACTION
Update on Facebook
ENHANCING BRAND RELATIONSHIP
EVENT IS ALSO A MEDIA ▸ Brands can use for ▸ visibility ▸ dipstick ▸ sampling ▸ amplifying the campaign ▸ engage with relevant audience ▸ make the audience try the product/service ▸ launch the brand itself
Impact for the Brands Associated Reach: 2.1 Million Mention: 1472 Contributor: 316 IBM Reach: 2.9 Million Mention: 2286 Contributor: 382 IDEA #IAmAHero SAB Miller Reach: 2.1 Million Mention: 2046 Contributor: 187
▸ ITS A FESTIVAL FOR NATURE LOVERS ▸ IT IS ALL ABOUT THE COMMUNITY ▸ PASSION DRIVES THEM ▸ NIF IS DRIVEN BY THEM
FIRST POST
PHOTOGRAPHY AWARDS 2016
2565
SOME TAKE AWAYS ▸ POSITIONING ▸ INVOLVEMENT OF THE COMMUNITY ▸ CONTENT CURATION ▸ COMMUNICATION (EFFECTIVE USE OF SOCIAL) ▸ RELEVANT BRAND ASSOCIATION
END OF THE DAY IT IS ALL ABOUT HUMAN TO HUMAN CONNECT

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Role of Social Media in Event Marketing

  • 1. ROLE OF SOCIAL IN EVENT MARKETING & ENHANCING BRAND RELATIONSHIP ROHIT VARMA
  • 2. WHY DO WE ATTEND ANY EVENT?
  • 3. REASONS ▸ To Meet ▸ To Learn ▸ To Explore Possibilites ▸ To Get Inspired/Motivated ▸ Or Just for Fun
  • 4. IT IS CRITICAL TO POSITION YOUR EVENT
  • 5. WHAT AUDIENCE CAN EXPECT FROM THE EVENT
  • 6.
  • 7. ‣ A Global Event ‣ Happens in more than 26 cities across the global ‣ Attended by more than 70K delegates ‣ Reach of 600 million plus ‣ Best of the content and speakers
  • 8.
  • 10. Some Key Mentions Sandy Carter Conversation post my talk clearly showed the audience engagement & involved. Loved my time at SMWiBangalore Ravi Gururaj Very well curated content, well planned and organised. Its apt platform to learn, converse and collaborate. Ganga Ganapathi Exhilarated by 2 day show, loved the gyan, people, energy, food. look forward to 2017 already Prahlad Kakar What I most loved about SMW was the audience. Story telling is an art & social media can be a great enabler to take your story forward.
  • 11. SO WHY PEOPLE ATTEND SMW
  • 12. THEY ATTEND TO LEARN, EXPLORE, CONNECT
  • 13. ROLE OF SOCIAL MEDIA
  • 14. ROLE OF SOCIAL TO GET THE IDEAS AND SUGGESTIONS TO INFORM TO ENGAGE TO GENERATE INTEREST TO MAKE YOUR COMMUNITY TAKE THE ACTION
  • 17. EVENT IS ALSO A MEDIA ▸ Brands can use for ▸ visibility ▸ dipstick ▸ sampling ▸ amplifying the campaign ▸ engage with relevant audience ▸ make the audience try the product/service ▸ launch the brand itself
  • 18. Impact for the Brands Associated Reach: 2.1 Million Mention: 1472 Contributor: 316 IBM Reach: 2.9 Million Mention: 2286 Contributor: 382 IDEA #IAmAHero SAB Miller Reach: 2.1 Million Mention: 2046 Contributor: 187
  • 19.
  • 20. ▸ ITS A FESTIVAL FOR NATURE LOVERS ▸ IT IS ALL ABOUT THE COMMUNITY ▸ PASSION DRIVES THEM ▸ NIF IS DRIVEN BY THEM
  • 22.
  • 24. 2565
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  • 27.
  • 28. SOME TAKE AWAYS ▸ POSITIONING ▸ INVOLVEMENT OF THE COMMUNITY ▸ CONTENT CURATION ▸ COMMUNICATION (EFFECTIVE USE OF SOCIAL) ▸ RELEVANT BRAND ASSOCIATION
  • 29. END OF THE DAY IT IS ALL ABOUT HUMAN TO HUMAN CONNECT