2. QOTB 2010 BUSINESS QUIZ PRELIMS Quiz Master: AVINASH MUDALIAR

3. What connects and why? 1

5. Industrial Research Corporation is more than four decades old and engaged in the activities of manufacturing and marketing of Stationery Products. Their main brand has become synonymous with a particular product, especially in the four Southern States of India. The company is constantly striving to ‘ Make Learning Fun’ for their young consumers. Though the company manufactured and known for its flagship brand, they have now diversified their range to allied Stationery Products. Name the Flagship brand, which is itched in everybody’s memories? 2

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7. ? 3

10. 4

13. One word. 6

14. Nano 6

15. The author is a social psychologist who is a Professor and past chairman of the Department of Psychology at Cornell University. He is also a noted film maker who has won 42 major film festivals and made nine television specials for PBS, BBC, CBS etc. What is the title of this book? 7

16. 7

17. This company specializes in C, C++ and Java product development for the Macintosh, iPhone and the Windows platform. Device Driver development, Game porting, Game testing, Quality Assurance and Testing services and Web applications development are few of its focus areas. In the gaming arena, It has created a niche for themselves as the leading developer for porting some of the well known windows titles like Tomb Raider Anniversary, The Movies, Imperial Glory to the Mac platform. Name the Company? 8

18. Robosoft Robosoft was founded in 1996 by Mr. Rohith Bhat in Mumbai. The companies Corporate Office is located in Santhekatte near Udupi on National Highway 17, in a sprawling 5-acre (20,000 m 2 ) campus. 8

21. He was a follower of Mahatma Gandhi's brand of Indian nationalism. His family chipped in to send him to study chemistry in England, India's colonial master, in 1924. Instead, he changed ships and went to Humboldt Germany, then the world's leader in his subject. On a Berlin lake, he met a Lithuanian Jewish socialist whom he later married. They fled as Germany was shifting into Nazi hands and founded this company in the year 1935. Which company? 10

24. Newcastle United naming their stadium temporarily as the Sportsdirect.com @ St James' Park Stadium , in order to advertise a future stadium sponsorship package. Sportswear retailer Sports Direct is controlled by controversial Newcastle owner Mike Ashley, who has said he is committed to the club after failing to find anyone prepared to meet his 80 million pounds asking price. 11

25. Laccetti a professor of humanities at Stevens Institute of Technology, in an essay entitled “The Lost Art of Writing”, gave a critical view of something, predicting reduced chances of employment for students who use them, stating that, “ Unfortunately for these students, their bosses will not be ______ when they read a report that lacks proper punctuation and grammar, has numerous misspellings, various made-up words. ” What was he talking about? 12

26. Usage of internet slang such as LOL, ROFL, LMAO, OMG etc. 12

27. Connect: 13

28. The inventor was John Deere. The North American White-Tailed Deer is the one featured in the company’s logo. His company's present slogan is "Nothing runs like a Deere" is popularly believed to be a pun on "nothing runs like a deer." 13

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39. V-Link Private Limited Connect: 19

40. 19

41. Neeraj Gupta started with an auto workshop in 1998 that was set up with money borrowed from his wife. Thanks to the good service provided by this workshop, it soon had a list of elite clients with annual maintenance contracts. He pursued his dream with dedication and soon bagged 5 – year contract to operate 18-seater coaches with Tata Infotech. This led to start of Travel Link Group (now the V-Link group). In 2006, India Value Fund (IVF), a premier private equity fund, managing a corpus of over US $ 650 MM took an equity stake in the Company, with a view to creating one of the finest passenger transportation businesses in the country. According to the company, the philosophy behind the name is that “ According to the ancient texts, Meru Mountain was the epicenter of the Earth and when the churning of the oceans (Sagar Manthan) took place, Mount Meru was able to withstand all the resulting turbulence. Meru, the brand is today a symbol of our commitment to unshakeable reliability- the heart of our promise to our customers.” 19