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-Ash Maurya
leanstartupmachine-hyd
12. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Brainstorm
Section
Execution
Section
13. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want to
improve
Parents influence
driving school
choice
SafeRoads
14. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want to
improve
Parents influence
driving school
choice
SafeRoads
15. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want to
improve
Parents influence
driving school
choice
SafeRoads
16. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want to
improve
Parents influence
driving school
choice
SafeRoads
17. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want to
improve
Parents influence
driving school
choice
SafeRoads
6/10
18. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want to
improve
Parents influence
driving school
choice
SafeRoads
2/10 hence
invalidated
Kids learn from
parents or
friends!
6/10
19. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want to
improve
Parents influence
driving school
choice
SafeRoads
2/10 hence
invalidated
6/10
Kids learn from
parents or
friends!
20. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want
to improve
SafeRoads
2/10 hence
invalidated
Parents influence
driving school
choice
6/10
Kids learn from
parents or
friends!
21. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
2/10 hence
invalidated
6/10
Kids learn from
parents or
friends!
22. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
6/10 want this
solution
2/10 hence
invalidated
6/10 6/10
Kids learn from
parents or
friends!
23. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
6/10 want this
solution
2/10 hence
invalidated
1/10 hence
invalidated
6/10 6/10
Kids learn from
parents or
friends!
Children make
own choices.
24. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
2/10 hence
invalidated
People learn
traditional way.
1/10 hence
invalidated
6/10 6/10
Kids learn from
parents or
friends!
Children make
own choices.
29. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Urban Drivers
(< 5 yrs
experience)
Inadequate
training for
real world
scenarios
SafeRoads
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
2/10 hence
invalidated
1/10 hence
invalidated
6/10 6/10
Kids learn from
parents or
friends!
Children make
own choices.
30. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Urban Drivers
(< 5 yrs
experience)
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
2/10 hence
invalidated
1/10 hence
invalidated
6/10 6/10
Kids learn from
parents or
friends!
Children make
own choices.
31. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Urban Drivers
(< 5 yrs
experience)
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
2/10 hence
invalidated
1/10 hence
invalidated
Drivers want
to improve
6/10 6/10
Kids learn from
parents or
friends!
Children make
own choices.
32. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Urban Drivers
(< 5 yrs
experience)
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
Inadequate
training for
real world
scenarios
Drivers want
to improve
Drivers want
to improve
Parents influence
driving school
choice
2/10 hence
invalidated
1/10 hence
invalidated
6/10 6/10 6/10
Kids learn from
parents or
friends!
Children make
own choices.
33. Experiments
Customer
Problem
Solution
Method &
Success
Criterion
GET OUT OF THE BUILDING!
Result &
Decision
Learning
Riskiest
Assumption
1 2 3 4 5
Project Name: Team Leader Name:
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latterDownload Experiment Board and watch case studies at
Start here. Brainstorm with stickies, pull it over to the right to start your experiment.
Who is your customer? Be as specific as possible. Time Limit:
5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit:
5 Min
Define the solution only after you have validated a problem worth solving. Time Limit:
5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10
Min
Car drivers:
18 – 25 y.o.
Learners
Parents:
18 – 25 y.o.
Learners
Urban Drivers
(< 5 yrs
experience)
Inadequate
training for
real world
scenarios
Drivers want
to improve
Parents influence
driving school
choice
SafeRoads
Inadequate
training for
real world
scenarios
Inadequate
training for
real world
scenarios
Drivers want
to improve
Drivers want
to improve
Parents influence
driving school
choice
2/10 hence
invalidated
1/10 hence
invalidated
10/10 hence
Validated
6/10 6/10 6/10
Kids learn from
parents or
friends!
Children make
own choices.
New Urban
Drivers scared of
traffic