Understanding the Pakistan Budgeting Process: Basics and Key Insights
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Manish Malhotra
1.
2. Manish Malhotra
 Manish Malhotra is an
Indian Fashion Designer
and pride of India. He is
the most famous designer
in Indian Fashion Industry
as well as Film Industry.
 Manish Malhotra –
Fashion designer has a
vision, he has a forecast
and he knows what
people will like after this
trend.
 Born : 2nd February 1965
 Studied in Elphistone
3.  Turned fashion designer at the age of 25yrs
when he designed the costume for Juhi Chawla
in the movie „Swarg‟.
 Turning point of his career was when he
designed the costumes for Urmila Matondaker
in the super hit blockbuster “Rangeela”.
 Since then he has been known as the
transformer of looks as well as characters.
 He has designed costumes for countless
celebrities like Sridevi, Urmila Matondaker,
Karishma Kapoor, Juhi Chawala, Kajol, Madhuri
Dixit, Shilpa Shetty, Kareena Kapoor, Raveena
Tandon, Twinklne Khanna toAishwarya Rai,
Rani Mukherjee and Preity Zinta.
 He has even attired the male actors like
Shahrukh Khan and Aamir Khan but only
4. Acheivements and Awards
 He started by designing for Juhi in the film “SWARG” but
his major turn towards fame started from designing
clothes for Urmila in ”RANGEELA” and later he never
looked back. Manish got several awards like-
1. Filmfare award for the film Rangeela.
2. Showtime opinion pole award for the look of Karishma
in Raja Hindustani.
3. Siemens viewer choice award for Dil To Pagal Hai.
4. Lux Zee cine awrds for Kuch Kuch Hota Hai.
5. Indira priyadarshni memorial award for his contribution
in fashion.
6. Felicitated by National Institute Of Fashion Technology.
7. One of his greatest achievements is his opportunity to
design a performance costume for Michael Jackson.
5. Competitive Analysis
 A leading fashion designer has a lot of
competitors in the so competitive fashion
industry.
 His major competitions are :
 Ritu Kumar
 Rohit Bal
 Karan Johar
J J Valaya
 Tarun Tahiliani
6.  There is immense competition between the
designers in the Fashion Industry.
 That was seen during Kareena Kapoor and Saif Ali
Khan‟s wedding. The race to bag Kareena‟s wedding
outfit was won by Manish Malhotra instead of Ritu
Kumar.
 In spite of such competition, Manish Malhotra in an
interview stated “What competition are you talking
about? I have gone beyond that and I have no
competition. After 19 years in this field, such things
don‟t bother me,” when asked what does he think of
his competitors.
 He is in the middle of designing costumes for 12
leading bollywood movies, and is way ahead of
7.
8. Leadership Traits
 Creative and Innovative
 Firm and Determined
 Uniqueness (Intellectual Property)
 Inspirational
 Dedicated
 Ability to deal with criticism
 Ability to deal with competition
 Influential
 Transformational
 Socially Responsible
 Trend Setter
9. Social Impact
Manish Malhotra and Lilavati Hospital and Research Centre came forward for a
social cause to save and empower girl child. Designer Manish Malhotra stood for
the cause and supported it by organizing a fashion show at the Research Centre.
The show marked the presence of various eminent celebrities from all walks of life.
Celebrities like Kajol, Sushmita Sen, Neha Dhupia, Mandira Bedi, Poonam Dhillon,
Shriya Saran, Deepshikha Sharma, Maria Goretti and others walked the ramp to
support his cause. Sushmita Sen even walked the ramp with her daughter Alisah
10. Conclusion
 To conclude, Manish Malhotra is a brand
in the Indian fashion industry. A name to
reckon with.
 He has changed and transformed fashion
in a entirely new way.
 He has learned from his mistakes and is
an inspiration to many young and aspiring
designers.