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Whatusersdo
1. whatusersdo
Screen Pagesâ Client Event
27th September 2012
Lee Duddell
#screenpages @whatusersdo
2. So farâŚ
⢠Content⌠what you say
⢠Search⌠how they find you
⢠Marketing⌠getting them to your site
⢠Fulfillment⌠getting product to them
⢠Analytics⌠what happens on your site
This session is about the âWHYâ
#screenpages @whatusersdo
3. We areâŚ
⢠Europeâs leading user insight and testing service
⢠Capture âUser Experienceâ in videos (with usersâ
voice)
⢠Mobile and Fixed Web tests (and both)
#screenpages @whatusersdo
4. WhyâŚ
⢠People leave your website for a competitorâs
⢠Your Home Page bounce rate is up
⢠One landing page works better than another
⢠People ignore your PPC ads
⢠Your cart abandonment is so high
Usability testing reveals the âWHYâ
#screenpages @whatusersdo
5. Usability testing âŚ
⢠Watch users
⢠Completing tasks
⢠Hear what they think
#screenpages @whatusersdo
6. 5 Usability Guidelines
1. Get your Home Page working
2. Check that Returns Policy
3. Optimise the registration process
4. Make you contact mechanism clear
5. Embrace the mobile user
#screenpages @whatusersdo
7. 1. Home Page
MUST CONVEY:
- Who you are?
- Why youâre special?
- Where to start?
IN COPY NOT JUST IMAGERY
#screenpages @whatusersdo
10. 2. Returns Policy
MUST BE:
- Easy to find from any page
- Clear and concise
- Accessible for all â written by Marketing or a
Lawyer?
RETURNS IS A CONVERSION TOOL
#screenpages @whatusersdo
12. 3. Registration Process
Do you really need to enforce it?
USERS EXPECT GUEST REGISTRATION
#screenpages @whatusersdo
13. 4. Telephone number?
Make you contact number prominent
Explain why you donât have a contact number
THERE ARE PEOPLE BEHIND YOUR
WEBSITE
#screenpages @whatusersdo
15. 5. Mobile
Do as little as you can for Tablets (e.g. remove flash)
Do more for Smartphones, if Analytics justifies the
effort
USERS RESEARCH ON PHONES
#screenpages @whatusersdo
20. Getting startedâŚ
planni
ng
concep
live
t
protot
prelive
ype
Plan in testing Define the test
Select the panellists Choose the devices
Session Prioritised Easily identifiable
playback videos research insights quick wins
#screenpages @whatusersdo
21. We areâŚ
⢠Europeâs leading user insight and testing service
⢠Capture User Experience in videos (with usersâ voice)
⢠Mobile and Fixed Web tests (and both)
#screenpages @whatusersdo
22. Thank youâŚ
âI would like to apologise for not being able to
accomplish the tasks, no matter how hard I tried.â
âI actually found the site very easy to use.â
âPerhaps the online community could be made into a mobile
site too. However, everything else is pretty straightforward
and easy on the eye, and easy to browse.â
#screenpages @whatusersdo