Customer Database Analysis & Marketing Insights
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Database analysis marketing by Will Lewis
![What we’re covering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.sterlingmarketing.co.uk](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Customer Database Analysis & Marketing Insights
- 1. Customer Database Analysis & Marketing www.sterlingmarketing.co.uk
- 3. Defining your customer www.sterlingmarketing.co.uk
- 4. Who are we talking about? www.sterlingmarketing.co.uk … . you know about and have bought from you … .. you know about and have never bought from you … .. you know nothing about and have bought from you You know nothing about and have never bought from you
- 5. Customer Acquisition vs Customer Development www.sterlingmarketing.co.uk
- 14. Segmentation & RFM www.sterlingmarketing.co.uk
- 16. Segmenting your customers www.sterlingmarketing.co.uk
- 21. Understanding your costs: example www.sterlingmarketing.co.uk Customer Mailing Orders:1,500 Demand:£96,900 CPO: £7.50 Affiliates Orders:315 Demand:£14,475 CPO:£5.97 PPC Orders:236 Demand:£11,575 CPO: £8.15
- 22. Understanding your costs: example www.sterlingmarketing.co.uk Total Orders:2,051 Demand:£122,950 CPO: £7.34
- 23. Understanding your costs: example www.sterlingmarketing.co.uk Customer Mailing Affiliates PPC
- 24. Understanding your costs: example www.sterlingmarketing.co.uk Customer Mailing Affiliates PPC Orders 150 Order s 165 Orders 1,200 Orders 86 Orders 150
- 25. Understanding your costs: example www.sterlingmarketing.co.uk
- 26. Understanding your costs: example www.sterlingmarketing.co.uk Total Orders:1,751 Demand:£106,450 CPO: £8.60 Total Orders:2,051 Demand:£122,950 CPO: £7.34 ACTUAL LOOKED LIKE
- 27. Understanding your costs: example www.sterlingmarketing.co.uk www.ivantage.co.uk
- 28. Understanding your costs: example www.sterlingmarketing.co.uk
- 29. Understanding your costs: Channel Matrix www.sterlingmarketing.co.uk <- CHANNEL ->
- 30. Understanding your costs: Channel Matrix www.sterlingmarketing.co.uk Knowing what elements of marketing spend are driving orders helps you to make decisions about where to spend your money
- 31. Understanding your costs: Channel Matrix www.sterlingmarketing.co.uk
- 32. Understanding your costs: Channel Matrix www.sterlingmarketing.co.uk
- 33. Understanding your costs: Channel Matrix www.sterlingmarketing.co.uk
- 38. Optimising customer performance Retention www.sterlingmarketing.co.uk
- 39. Optimising customer performance Retention www.sterlingmarketing.co.uk Retention is critical – the more customers you can get to reorder – profitably, of course – the fewer you have to recruit or the faster you can grow
- 40. Optimising customer performance Retention www.sterlingmarketing.co.uk
- 41. Optimising customer performance Modelling your business www.sterlingmarketing.co.uk
- 42. Data & Testing www.sterlingmarketing.co.uk
- 45. Thank You For more information regarding how ‘Insight’ can help your business [email_address] 020 7386 0856 www.sterlingmarketing.co.uk