4. This is Jess. She likes Jersey
Dresses and Clutches
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
This email may engage others, but it
doesn’t engage her.
5. This is Jess. She likes Jersey
Dresses and Clutches
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
This email may engage others, but it
doesn’t engage her.
6.
7. “There’s perhaps nothing more alienating than
treating your most loyal customers like
strangers on the subway.”
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
Gartner – June 2015
8. What if you knew every single customer’s interests
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
9. What if each message you sent was personally
tailored to them individually
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
10. CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
What if you learn from Jess’s behaviour and
ensure the message engages her.
What if you collect all relevant data into a
unified profile of Jess.
20. Wolf & Badger increases repeat rate by 60% and overall online revenue by 4%
with customer lifecycle marketing programme by Ometria
INCREASE IN TOTAL
ONLINE REVENUE 4%
REVENUE PER EMAIL
SENT £3
INCREASE IN REPEAT
PURCHASE RATE 60%
21. Now what you’re probably thinking is…
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
22. 1. This is amazing
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
23. 2. This is really difficult
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
28. 38 Park Street
Mayfair
London
W1K 2JF
Ivan Mazour
CEO and Founder
ivan@ometria.com
0207 016 8383
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL