Magento (David Wise)
•Als PPTX, PDF herunterladen•
1 gefällt mir•1,461 views
Traiblazing a path to digital engagement
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (12)
Ähnlich wie Magento (David Wise)
Ähnlich wie Magento (David Wise) (20)
Mehr von Screen Pages
Mehr von Screen Pages (13)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Magento (David Wise)
- 1. © 2016 Magento, Inc. Page | 1 Trailblazing a New Path to Digital Engagement Sept 27th, 2016 David Wise - Head of Strategic Partnerships
- 2. © 2016 Magento, Inc. Page | 2 (n) person who makes a new track through wild country trail·blaz·er
- 3. © 2016 Magento, Inc. Page | 4 Brands are the New Retail Apple has redefined where and how Millennials shop – Big box retail was long ago commoditized by Amazon. Millennials prefer to buy direct from the brand
- 4. © 2016 Magento, Inc. Page | 5 Millennial spending power will overtake Gen X Source: KPCB Internet Trends Report 2016
- 5. © 2016 Magento, Inc. Page | 6 Agenda
- 6. © 2016 Magento, Inc. Page | 7 9 of the 10 leading US retailers by SPSF are brands $1,032 $1,034 $1,035 $1,416 $1,558 $1,675 $1,895 $3,000 $3,132 $4,798 Costco Tumi Kay Jewelers Coach Kate Spade Lululemon Athelica Michael Kors Warby Parker Tiffany & Co Apple U.S. malls with an Apple or Telsa store generate 10% more in sales-per- square foot than those without one. Source: Fortune Magazine
- 7. © 2016 Magento, Inc. Page | 8 Traditional wholesale brands are going direct Canada Goose $300m luxury outerwear brand Private equity owned Opening first corporate retail stores in 2016 - New York - Toronto
- 8. © 2016 Magento, Inc. Page | 9 Product depth drives loyalty to brand sites
- 9. © 2016 Magento, Inc. Page | 10 Consumers crave personalized experiences
- 10. © 2016 Magento, Inc. Page | 11 Omni Channel (I want it my way, now) Millennials are the ‘Instant gratification’ generation – they know exactly what they want. The retailer that wins is the one who can fulfill quickly, conveniently and economically while simultaneous providing a slick experience
- 11. © 2015 Forrester Research, Inc. Reproduction Prohibited 12 29% of consumers agree they are less likely to visit a store if its in-store inventory is not available online Source: Forrester Research, North American Consumer Technographics Retail Online Benchmark Recontact Survey, 2015
- 12. © 2016 Magento, Inc. Page | 14 Transparency is good for customer experience
- 13. © 2016 Magento, Inc. Page | 15 The supply chain is being consumerized too
- 14. © 2016 Magento, Inc. Page | 16 15% 5% 6% 6% 6% 6% 6% 7% 7% 8% 9% 12% 17% 21% 21% 25% 26% 35% I have never abandoned an online purchase I was just keeping track of many items so I could use it as a shopping list I didn't want to wait for the product to be shipped to me Website did not offer the shipping option I wanted to use Website didn't provide enough information about the product(s) I wanted Site was asking for too much personal information Checkout process was too long or confusing Website didn't have the payment option I wanted to use I did not want to pay taxes on my purchase Website was too slow or crashed Site forced me to register Product I wanted was out of stock or backordered Shipping costs were listed too late during the checkout process Product price was higher than I was willing to pay I wanted to compare prices on other sites I was just window shopping and not ready to purchase the product Just wanted to save products in my cart for later consideration Shipping and handling costs were too high Which of the following describe why you did not complete the online purchase transaction? Source: Forrester Research, North American Consumer Technographics Retail Online Benchmark Recontact Survey, 2015 Base: 3439 US online adults 18+ (online weekly or more) who purchased products/services online in the past 3 months 12% of abandoned carts are due to “out of stock”
- 15. © 2016 Magento, Inc. Page | 17 Ship-from-store enables fulfillment profitability
- 16. © 2016 Magento, Inc. Page | 18 New levels of fulfillment convenience emerge
- 17. © 2016 Magento, Inc. Page | 19 MCOM CASE STUDY
- 18. © 2016 Magento, Inc. Page | 20 Omnichannel Benefits• Typical value add of omnichannel services Leverages fixed store overhead to increase sales Minimizes out-of-stocks to save sales Optimizes store inventory and improves margins Preserves existing technology investments SHIP-FROM- STORE PICK-UP- IN-STORE SHIP-TO- STORE ASSOCIATE ORDERING Average increase in incremental ecommerce revenue Average percent of items shipped are inactive Margin increase on items nearing markdown Additional store revenue Provides in-store cross sell and upsell opportunities Improves customer loyalty Reduces or eliminates shipping fees Increases foot traffic in-store Raises potential for upsell opportunities in-store +20% +33% +30% -20% +5%
- 19. © 2016 Magento, Inc. Page | 25 Rural pizza delivery will become a reality
- 20. © 2016 Magento, Inc. Page | 27 Replenishment services need fast delivery
- 21. © 2016 Magento, Inc. Page | 28 …everything as a service
- 22. © 2016 Magento, Inc. Page | 29 Mobile (the web kind) In the constant game of cat and mouse between mobile apps and the mobile web, the mobile web is about to strike back
- 23. © 2016 Magento, Inc. Page | 30 Global internet users @3b, smartphone @2.5b Source: KPCB Internet Trends Report 2016
- 24. © 2016 Magento, Inc. Page | 31 RWD matures. Progressive Web Apps beckon
- 25. © 2016 Magento, Inc. Page | 32 ”Touch first" ensures that touchable controls are enabled with descriptive icons rather than HTML controls and are large enough to be easily selected by a mouse, stylus, or finger for the consumer. Ubiquitous “touch first” experience’s are near
- 26. © 2016 Magento, Inc. Page | 33 Apple Pay in Mobile Safari is due in iOS 10
- 27. © 2016 Magento, Inc. Page | 34 Voice search and navigation become reality 20 percent of queries on Google’s mobile app and on Android devices are now voice searches
- 28. © 2016 Magento, Inc. Page | 35 Consumers are increasingly migrating to voice
- 29. © 2016 Magento, Inc. Page | 36 Hooking up voice to eCommerce is rather easy
- 30. © 2016 Magento, Inc. Page | 37 Experience Differentiation The established paradigm of how an eCommerce site should function is rapidly changing. Content [and knowledge] is king.
- 31. © 2016 Magento, Inc. Page | 38 Shoppers seek to relieve purchase anxiety Source: Forrester Research, North American Technographics Retail Online Benchmark Recontact Survey, 2014
- 32. © 2015 Forrester Research, Inc. Reproduction Prohibited 40
- 33. © 2016 Magento, Inc. Page | 41
- 34. © 2016 Magento, Inc. Page | 42
- 35. © 2016 Magento, Inc. Page | 43
- 36. © 2016 Magento, Inc. Page | 44 Product content is king
- 37. © 2016 Magento, Inc. Page | 45 Shoppable content initiatives mature
- 38. © 2016 Magento, Inc. Page | 46 IoT meets eCommerce
- 39. © 2016 Magento, Inc. Page | 47 The Marketing Developer Front-end developers are marketing’s “new” secret weapon in the fight against experience mediocracy
- 40. "Ten years ago, front-end developers were people who hadn't succeeded at being real developers — now they are the most in demand."
- 41. © 2016 Magento, Inc. Page | 49 Our very own “Magento Masters” (dev Ninjas)
- 42. © 2016 Magento, Inc. Page | 50 Dev & UX make up 28% of eComm headcount
- 43. Retailers Struggle to Prioritize Online Merchandising Initiatives No front-end devs = no merchandizing optimization
- 44. © 2016 Magento, Inc. Page | 54 Magento’s is Equipped to Solve Commerce Trends Analytics Payments
- 45. © 2016 Magento, Inc. Page | 55 $50B Enabled Commerce Volume Growing at 10% CAGR (US), 12% (EU), 18.5% (APAC) $ 3,200+ Enterprise Clients 240,000+ Community Edition Sites 1000+ Solution Implementers 300+ Top-Tier Solution, Hosting, and Technology Partners #1 Platform Alexa Top 100K / Top 1 Million Internet Retailer Top 1000, EU 500, LATAM 500, B2B 300 70,000+ Developers 5300+ Certified Magento Developers 7000+ 3rd Party Marketplace Extensions 3000+ Customer & Partners at Annual “Imagine” Conference in Las Vegas Open source allows us to build an ecosystem than no competitor can replicate The Scale of Our Ecosystem is Unprecedented
- 46. © 2016 Magento, Inc. Page | 56 Magento’s is Equipped to Solve Commerce Trends Analytics Payments
- 47. © 2016 Magento, Inc. Page | 57 Magento 2 Is Our Next Gen Open Core Platform Enterprise Scale and Performance Modern Platform Architecture Enhanced Business Agility Engaging Shopper Experiences
- 48. © 2016 Magento, Inc. Page | 60 Kurt Geiger Launches on Magento 2 Profile • British fashion footwear & accessories retailer • Multi-channel focus • Top retailer in Europe based on sales Magento 2 Experience • Fast, flexible development • Mobile optimization was automatic • Scalability built-in
- 49. © 2016 Magento, Inc. Page | 61 Magento’s is Equipped to Solve Commerce Trends Analytics Payments
- 50. © 2016 Magento, Inc. Page | 62 Magento Enterprise Cloud Edition defines the post-SaaS era of commerce technology.
- 51. © 2016 Magento, Inc. Page | 63 Oliver Sweeney Launches On Cloud Edition Profile • UK-based luxury lifestyle brand for men • Needed to be able to scale up and be customized Magento Cloud Edition Selection • Fast time to market • It is a full, end to end solution • Time to focus more on front end customer experiences
- 52. © 2016 Magento, Inc. Page | 64 Magento’s is Equipped to Solve Commerce Trends Analytics Payments
- 53. © 2016 Magento, Inc. Page | 65 Magento’s is Equipped to Solve Commerce Trends Analytics Payments
- 54. © 2016 Magento, Inc. Page | 66 State-of-the-art visualization interface allows each user to take control of their data and learn from it. Create custom metrics without formal analytical training Perform advanced analyses like customer lifetime value and cohort analysis with ease Magento Analytics
- 55. © 2016 Magento, Inc. Page | 67 Out-of-the-box, dashboards include: Marketing ROI Customer Lifetime Value Customer Segmentation Executive and Investor KPIs Cohort Analysis Merchandising Analysis Types of analysis
- 56. © 2016 Magento, Inc. Page | 68 Change is coming…
- 57. © 2016 Magento, Inc. Page | 69 Magento is ready Analytics Payments • Modern Platform • B2B • Commerce Order Management • Marketplace • Analytics
- 58. © 2016 Magento, Inc. Page | 70 Be ready…
- 59. © 2016 Magento, Inc. Page | 71 Questions?
- 60. © 2016 Magento, Inc. Page | 72
Hinweis der Redaktion
- “Trailblazer.” That one word captures the spirit of the journey we are all on. Defined literally, a “trailblazer” is a “person who makes a new track through wild country.” I think “wild country” is the perfect way to characterize the commerce landscape What’s being a Trailblazer have to do with managing an online store - Think about it: You’re in wild country. You want to make it to the very top. But you know you must be prepared for anything. You anticipate that environment will be rapidly changing, that obstacles will appear in your path that you must overcome. You need to be committed to your journey, and you need to be prepared. Isn’t that exactly what today’s commerce environment requires of you? You want win for your customers and grow your business. You want to get to the top. You need to stand out. You encounter ups and downs along the way….competition, consumer expectations, changing technology. You’ll fight internal battles…legacy, timeline, budget… But you’re a trailblazer, and you are ready for this. In any organization, A Trailblazer carries the torch for innovation, for change… You know what it takes. A clear vision, a great team behind you…and the best possible tools at your disposal... And….that’s what we are here for…. Get you to the top of the mountain. Let’s take a look at the some of the industry trends that are impacting online retail
- There are as many millenials in the US today as Gen X buyers and more than baby boomers The purchasing power and disposable income of the millenials is on the rise, through the end of this decade Millenials will become the most influential buyers onlines, surpassing the baby boomers and rapidly catching the purchasing power of the gen x
- Retail is not doomed, but there will be more casualties like Sports Authority as millenials migrate away from big box retail. Today’s millenials are brand obsessed. They know exactly the product they want and they won’t accept compromise. Assortment across a wide range of product categories is no longer the game – Amazon has the ultimate category assortment and has comoditozed big box retailers like Best Buy and Sports Authority. Amazon is now the 2nd largest retailer of eelectronics, second only to Bestbuy havng overtaken Walmart. The problem with Best Buy is they don’t have the deep product assortment Apple store in a best buy has only a segment of the accessories and product knowledge of an apple store itself
- It’s no co-incidence that the top performing retail locations as measured by sales per sq ft are all brands. Only costco with it’s high average cart size is in the top 10. The apple effect is spreading. Leading brands like Telsa, Microsoft have copies the brand fomula and it’s working. Malls with an Apple Store or Telsa store generate more visitors and have a higher sales per sq ft than malls without. These brands are the prize tenants they bring the millenials to the mall.
- It’s not just Tesla and Microsoft, this is a story that trancends all of retail. Iconic brands like Canadian Goose who previously relived on a wholesale strategy, selling exclusively in high end department stores and through specialty outdoor retailers are now going direct – both online with eCommerce and offline with their own corporate branded stores. They are trailblazing. Michael Kors recently annouced they are cutting back the assortment they offer through depart stores in an effort to better control pricing and control the brand. It’s no co-incidnece they are also launching new corporately owned stores at an aggressive rate.
- The millenial gravitates to the brand – they want the direct model. They want to buy their Tesla direct from Tesla, not from a car dealer – the middle man is being disintermediated. Only the brand offers the full assortment of products, stlyes, sizes, colors – with all the accessories, discontinued products. Etc The problem with big box retail is they only offer what the buyer “thinks” the consumer will want.
- Product personalization is the other killer feature that brands control. By investing in aglile supply chain technologies, brnads like head are not able to offer the ultimate in personalized product expereinces. It’s all sporting equipment, shoes, bikes, luggage etc. It’s offline and in-store. New Balance 3D printed sneakers – the manufcturing will move local – making personalized products quicker to market. Supply chain visibility is key – when can I have it. Controlling the experience from the factory to the door. Showing the customer the product being made. Picking up your Tesla from the factory. Being part of the jorune. It’s not about buying – for millenials the product is an extension of their own brand.
- Distributed Order Management Order state & event management Order orchestration & routing, Partial shipments, order splitting Presales, backorders, returns Global Inventory Track inventory at any node Stores, vendors, DCs In-transit inventory Intelligent sourcing and allocation Omnichannel Fulfillment Ship-from-store Store pickup, click & collect Ship-to-store Pick-and-pack Carrier integration Customer Service Order details/ status lookup Order modification & cancellation Appeasements/ refunds/ credits Order escalation workflow
- Speaker: Paul Now let’s talk a bit about support for Magento 1 and some of the resources and tools available to help with migration.
- Shop Runner allows brands to offer 2 day shipping for customers and compete with Amazon. Walmart now offers 2 days shipping for “ShippingPass” for $49 a year.
- Domino’s Pizza in New Zealand “Starship” is a new driod delviery service. The cost of delivery is all in the last mile. Automation can drastically reduce the cost – Milleniuals want predicitive delivery times. They want notified when the delivery is 5 minutes away from their house. UK is ahead – you can reschedule devliery – cahnge where it’s going to – arrange to have it left with a neihbour or a collect+ location
- No update
- The of the value of the store assoicate (grab data from Adam) – re-create the unique value prop of the product expert online.
- First Magento 2 delivers enhanced flexibility that continues to make Magento the most popular platform in the world, with a commitment to open source, a thriving ecosystem to extend your capabilities, and an unlimited ability to customize your site. Magento Enterprise Edition delivers a new level of performance and scalability. Magento 2’s new technology and modular architecture delivers enterprise-level performance and scale to meet any demand. Magento Enterprise Edition delivers 39% more orders per hour than Magento 1. You can have the confidence that your platform will scale when you need it. Magento Enterprise Edition gives you the ability to offer personalized and unique shopper experiences to drive better conversion with your shoppers. Built-in responsive themes ensure your mobile site is consistent with your branded experience and designed to capture and convert every potential shopping opportunity Optimized checkout is now much more customizable, and has been streamlined to 2 steps. And existing customers are automatically recognized by their email address Product pages can now be updated with rich media and video, from YouTube or Vimeo, to better merchandise products in your catalog New payment gateways have been integrated making it easier to manage payments and provide improved PCI compliance We have ushered in a new era of business agility with Magento. This means less reliance on IT for your day-to-day management tasks. A new intuitive and easy to use interface and experience significantly reduces the complexity and amount of time it takes to accomplishing everyday tasks This is a game changer for business users who will no longer be constrained by their platform to manage and schedule promotions, launch of new products, and more… Magento Enterprise Edition enables significantly more people to work concurrently in the admin at the same time to improve overall productivity. Additionally, you can now upload and manage changes to your product catalog easier than before with support for upload of cross sell, related products and more And with the availability of out-of-the-box extensions in the Magento Marketplace, merchants have more flexibility now to manage their business the way they want.
- Concurrent shoppers: 100K(1) Transactions/minute: 2,800(2) Transactions/day: 102,000(3) Highest unique visits/day: 3.5M(3) 15M+: highest number of SKUs(4) Source: Monkey Sports, 2015 Two If By Tea 2015 Saraiva, Black Friday, 2015 Doug Russell Marine
- Speaker: Craig Kurt Geiger is a British footwear and accessories retailer for women, men and children who was founded as a design house back in the 1960’s. Today, Kurt Geiger has over 80 stores around the globe and over 240 concession across prestigious department stores, like Harrods and Selfridges. The company is regularly listed in the Internet Retailer Europe 500 guide, which ranks the 500 largest e-retailers in the Eurozone, and they are a significant player in the global retail market. Kurt Geiger manages multiple fashion brands across multiple channels globally, including popular online shops KurtGeiger.com, Shoeaholics.com and Ninewest.co.uk. For their first Magento 2 site, Kurt Geiger chose to migrate Ninewest.co.uk site on to the new platform first. Their business is changing by the minute and they were looking to be able to customize as they wanted. That’s why they have an in house team. And Magento enabled this better than other platforms they had reviewed. The Kurt Geiger team has been pleased with the new platform and what it has delivered. Increased speed of development allows them to go further, faster as they have full control over their development cycles They can confidently grow their sites because it gives them greater flexibility to chose over how they scale. If they want to scale parts rather than the whole, now they can. For example, they can easily add servers to the order management system as needed to adjust for spikes in traffic. Using a modular platform has made it trivial to customize and use 3rd party technologies like Akeneo PIM. Magento’s out-of-box responsive design saved Kurt Geiger development time and provided a solid foundation for building a custom responsive theme for their site especially when most of their shopping traffic is not coming from instore but rather from a mobile phone Based on their initial experience, Kurt Geiger plans to migrate their other sites to Magento 2.
- Our Cloud Edition brings together Industry leading technologies at all levels of the stack. Cloud Infrastructure – AWS Host in one of 11 global AWS locations Elastic scalability of EC2 compute Triple redundancy across multiple AWS availability regions 99.99% availability SLA’s Platform-as-a-Service (using technology from Platform.sh, a leading next generation PaaS provider with strong PhP support and deep eCommerce experience) Continuous cloud integration High automation, low touch support Containerized grid technology for non-production environments Rapid environment instantiation and cloning Consistent, repeatable release management processes Magento Enterprise Edition Magento EE 2 codebase Single tenancy architecture Works with all M2 Marketplace extensions Access to source code No limitations on customizability Quarterly release schedule New Relic (Application Performance Monitoring solution) Before & after performance monitoring Route cause transaction tracing Real time performance issue alerting Blackfire.io Performance profiling tools for developers Can be run in production
- From Magento Live UK general Session: Only one piece of paper to sign All back office taken care of which meant they could focus on customer experience Focus on delivering the right design and right service at right time to their customers In the plan, had time allocated to back end and time allocated to front end Once they made decision to go with Cloud edition, had more time in schedule to focus on front end and customers More time spent on front end means more sales Key benefit – speed to market – it is key From Press Release: “The way our website runs is just as important as in-store customer service,” said Alex Barbier, digital marketing director at Oliver Sweeney, a UK-based luxury lifestyle brand for men. “We needed a platform that we could not only easily scale up if required, but could also be customized to our brand. The website is our virtual shop front and we felt that Magento’s offering best suited all of those needs.” Jonty Sutton, founder & CEO of systems integrator Redbox Digital added, “We are seeing an overwhelming demand for commerce software like this in the market. Cloud-based systems are the perfect solution for brands trying to not only survive, but thrive, in the online marketplace. The differentiated flexibility and personalization Magento offers allows organizations to create the best digital commerce experience to engage shoppers and drive sales.”
- First, we’re seeing incredible engagement and adoption with over 267,000 downloads and 800 active sites – which is more than many of our competitors see in five years. And, in our first full quarter of Magento 2 sales, we closed over 100 deals. This means that there are 100 new clients ready to work with you to implement their Magento 2 site. This number is only going to grow with our focus on selling Magento 2 in new engagements.
- First Magento 2 delivers enhanced flexibility that continues to make Magento the most popular platform in the world, with a commitment to open source, a thriving ecosystem to extend your capabilities, and an unlimited ability to customize your site. Magento Enterprise Edition delivers a new level of performance and scalability. Magento 2’s new technology and modular architecture delivers enterprise-level performance and scale to meet any demand. Magento Enterprise Edition delivers 39% more orders per hour than Magento 1. You can have the confidence that your platform will scale when you need it. Magento Enterprise Edition gives you the ability to offer personalized and unique shopper experiences to drive better conversion with your shoppers. Built-in responsive themes ensure your mobile site is consistent with your branded experience and designed to capture and convert every potential shopping opportunity Optimized checkout is now much more customizable, and has been streamlined to 2 steps. And existing customers are automatically recognized by their email address Product pages can now be updated with rich media and video, from YouTube or Vimeo, to better merchandise products in your catalog New payment gateways have been integrated making it easier to manage payments and provide improved PCI compliance We have ushered in a new era of business agility with Magento. This means less reliance on IT for your day-to-day management tasks. A new intuitive and easy to use interface and experience significantly reduces the complexity and amount of time it takes to accomplishing everyday tasks This is a game changer for business users who will no longer be constrained by their platform to manage and schedule promotions, launch of new products, and more… Magento Enterprise Edition enables significantly more people to work concurrently in the admin at the same time to improve overall productivity. Additionally, you can now upload and manage changes to your product catalog easier than before with support for upload of cross sell, related products and more And with the availability of out-of-the-box extensions in the Magento Marketplace, merchants have more flexibility now to manage their business the way they want.
- Here are just a few of those features… Fast 2-step Checkout Search Engine Optimization Content Management Search & Navigation Inventory Management Merchandising Promotions& Coupons Segmentation & Personalization Payments Order Management Shipping Returns and much more…
- Magento Professional Technical Support and Diagnostic Tools Dedicated Account Management and Access to Fee-based Expert Consulting Services Magento Enterprise Edition comes pre-loaded with features that empower you to create and manage a full-featured commerce experience. Content Management Search & Navigation Inventory Management Mobile Apps & Web Merchandising Promotions& Coupons Segmentation & Personalization Payments Order Tracking Shipping Returns and much more…
- ENGAGING CUSTOMER EXPERIENCES: Magento Enterprise Edition 2.0 delivers several new capabilities that enhance the shopping experience to improve engagement, conversion rates, and sales. It starts with a new streamlined checkout flow that follows industry best practices and is a product of extensive user testing. The new checkout improves conversion by cutting the number of steps from 5 to 2 and reducing the information shoppers are required to enter. It also boosts new customer registrations by allowing shoppers to conveniently create an account with one click from the order confirmation page.
- In 2015, Forrester reported that 35% of all ecommerce, or $85 billion, came from a mobile device. With this kind of growth, having a fast and affordable way to create sites that work on any device is critical. Magento Enterprise Edition 2.0 does just that by including two all-new responsive design reference themes. These themes can be completely customized by merchants and allows them to create mobile and SEO friendly sites in half the time. These themes are also fully optimized for performance and receive A ratings across all categories when you run a Web Page Performance Test.
- This means less reliance on IT for your day-to-day management tasks. The intuitive and easy to use interface and experience significantly reduces the complexity and amount of time it takes to accomplishing everyday tasks This is a game changer for business users who will no longer be constrained by their platform to manage and schedule promotions, launch of new products, and more… Magento 2 enables significantly more people to work concurrently in the admin at the same time to improve overall productivity.
- Additionally, you can now upload and manage changes to your product catalog easier than before with support for upload of cross sell, related products and more And with the availability of out-of-the-box extensions in the Magento Marketplace, merchants have more flexibility now to manage their business the way they want.
- ENTERPRISE SCALE AND PERFORMANCE: Another area of focus for Magento Enterprise Edition 2.0 is increasing performance and scalability so you can expand and grow your business with confidence. Magento 2 delivers a new level of performance and scalability. With Magento Enterprise Edition 2, performance and scalability come out of the box so you can manage your business with confidence. We have made significant improvements that deliver performance across the shopper and business user experience. For example: Integrating Varnish caching to enabling faster performance, a proven technology on Magento 1 but one that required extensive knowledge and effort to implement correctly Significantly more orders per hour on the same hardware New standalone databases for key subsystems like order management, product management and checkout to meet traffic and load requirements And finally we increased user concurrency empowering larger teams to make product updates or manage orders without diminished performance There are several scalability improvements that are only available in Magento Enterprise Edition: It supports standalone databases for key subsystems like order management, product management and checkout so they can be scaled independently to meet varying load requirements It is compatible with MySQL Cluster and supports multiple slave databases, and Comprehensive backend improvements enable larger teams to make product updates without diminished performance. Site performance is also better with Magento Enterprise Edition 2.0: Varnish caching is pre-integrated into the product enabling faster performance with minimal tuning Additional client-side optimizations, such as minifying and bundling JavaScript and compressing images, also decrease page load times
- We have consistently tested the performance and scalability of the platform across small, medium, and large profiles, since we first launched Magento 2. We know how important performance is. That’s why we made it core to the platform’s DNA, and have invested in testing of our performance and scalability across a variety of merchant profiles. The left chart illustrates the phenomenal improvement in server response times while browsing when using Varnish The right chart highlights the dramatic reduction in checkout time: 36% faster for returning customers, 51% faster checkout for guests.
- These changes have made measurable improvements to scalability. Magento Enterprise Edition 2.0 with PHP7 supported delivers 39% more orders per hour than Magento 1.14.2.
- In addition to multiple responsive themes out of the box, we’ve also simplified the front-end customization process with a new multi-level theme inheritance framework. Multi-level theme inheritance lets you create a new theme by specifying changes to an inherited base theme, which simplifies customization and reduces the amount of code duplication. And from a business perspective, this means that it is much faster to create theme variations for multiple brands, international expansion, and seasonal campaigns. Here is an example of how the Luma site was easily customized for the German market and for a new brand, Venia.
- We listened to CIO’s and CMO’s who told us that they loved the flexibility of Magento but wanted the platform to be easier to work with. Magento 2 takes the core technology to the next level to deliver a highly performant platform that makes site management and customization easier. With Magento 2: You can leverage the latest technologies whether it’s PHP7, Varnish, Elastic Search and others You are provided with best practices around modularity and superior scaling You can test in an automated fashion allowing you to get to market faster And, where you can upgrade from one version to the next without heartache For merchants, these improvements translate to faster time to market for the lifecycle of your site through easier ongoing maintenance that better leverages you and your team’s time greater flexibility to create engaging and unique shopping experiences, to customize your site as you need easier upgrades to the latest version so you can take advantage of the latest new features and security improvements We’re paving the way for you to get to market faster and to drive a higher return on your investment sooner than ever before.
- I’m especially excited to share with you the details of our first full-featured release on our next-generation digital platform: Magento 2.1 which will be generally released later this week. Magento Enterprise Edition 2.1 is all about empowering business users to drive growth, while at the same time improving team productivity and reducing ongoing management costs
- Enterprise Edition 2.1 drives these growth and productivity gains with many new features that center on on creating more engaging shopper experiences and increasing business agility. Key new features that enhance merchants’ business agility include: Staging and Preview New Global synonyms tool Braintree Hosted Fields Further refining our management interfaces as part of our ongoing Admin UX work We also have several new features that empower merchants to deliver more engaging shopper experiences. These features include: Adoption of Elasticsearch PayPal in-context Checkout And PayPal Saved Credit Cards
- Let’s take a closer look at what the new Staging and Preview feature includes. First of all, it allows merchants to create, edit, and delete updates to a wide range of site content, including: Products – prices, page designs, descriptions, images, etc. Categories – category menu and design options, setting which categories are enabled CMS content – page content and layouts Promotions – catalog and shopping cart price rules And additional entities can be edited and staged with customization by Solution Partners These changes can be grouped together into campaigns for easier management and merchants can schedule an unlimited number of updates. On the right side of the screen, you can see an example of what the new interface looks like on a Product Page. At the top of the page, you can see a list of all the scheduled changes to the Product. You can easily preview or make edits to those changes, or schedule a new one. If you select “Schedule a New Update” an overlay window will appear where you can make updates to the product information.
- Staging and Preview also allows merchants to preview upcoming changes to ensure that they are delivering exactly the right experience to their shoppers. Merchants can preview changes by date or by store view. As part of the preview process, they can view all checkout pages without placing an order to ensure that promotions and price changes are being handled appropriately. They can also share links to previews so other team members can easily review and approve changes. And extensions that are already part of the storefront / site experience are also viewable in the Preview. So, for example, if you are using a 3rd party extension for swatches, those swatches will be visible as part of the preview. On the slide, you can see the two different ways to preview site changes. In the screenshot on the left, merchants can choose to preview changes by store view. They can select the store view from the pull down menu and see that version displayed below. This is a great way for a merchant to see how a campaign will be implemented across different language sites, for example. In the screenshot on the right, merchants can choose to preview updates scheduled to run at a specific date and time.
- Conveniently access Braintree settlement reports from the Admin Easily add search synonyms and product, category, and CMS content with new Admin interfaces Find information faster with improved Admin search
- Elasticsearch, DB engines is showing they eclipsed Solr usage ( http://db-engines.com/en/blog_post/55 Enhance site search with the next-generation, #1 open-source Elasticsearch technology*
- Another new feature that improves the shopping experience – and conversion rates - is PayPal In-Context Checkout. PayPal In-context Checkout enables buyers using PayPal to complete checkout without leaving the merchant’s site. Instead, payment information needed by PayPal is gathered in a quick two-step process that appears as an overlay window over the merchant’s site. PayPal has designed this 2-step process to be consistent across devices to help create a faster and more familiar experience that improves conversion rates with a shopper experience especially suited to mobile. This new design delivers roughly a 27% conversion rate increase for purchases.
- PayPal’s One Touch feature further optimizes mobile checkouts by letting shoppers skip entering their login and payment information.
- 2.1 Feature Descriptions: Staging and preview provides merchants with tools to efficiently create, schedule, and preview site changes to ensure high-quality, engaging shopping experiences. Merchants can make updates to products, categories, CMS content, promotions, and pricing and can preview these changes based on specific dates and times or store views. Scheduled changes are automatically applied. Enterprise Edition only. Code migration tools provide scripts that ease the process of migrating custom Magento 1.x code, layouts and configurations to Magento 2.0 by automating some of the most time-consuming conversion tasks. Elasticsearch is a next-generation search technology that provides merchants with a solution that is easier to set up, easier to scale horizontally, and offers high availability. It supports 33 languages out-of-the-box and merchants can configure stop words and synonyms to ensure high quality search results. Enterprise Edition only. Braintree enhancements include support for Braintree Hosted Fields, which gives merchants complete control over their checkout UX while also using an iframe solution to collect cardholder information so they are eligible for the lightest PCI compliance level, SAQ-A. Merchants can also access Braintree settlement reports from within the Magento Admin. PayPal enhancements include PayPal in-context checkout which helps to improve conversion rates by allowing shoppers pay with PayPal without leaving the merchant’s site. We’re also implementing vault and reference transactions to allow merchants to securely store and access credit cards with PayPal so shoppers can benefit from faster repeat purchases. 2.2 Feature Descriptions: Magento for B2B is a new product that provides merchants with core features needed to create and manage a B2B commerce site, including the ability to create super-user accounts and set roles and permissions for sub-accounts, show custom pricing and catalogs for customers, support the quote request and negotiation process, and enable faster bulk orders and re-orders. Enterprise Edition only. Multi-warehouse Inventory gives merchants the ability to create and manage multiple inventory locations in Magento to provide better inventory visibility and optimize how orders are fulfilled. Enterprise Edition only. 2.3 Feature Descriptions: Enriched Content Management System consists of multiple updates that make it easier to add and update content on Magento sites. Those updates include an new WYSIWYG editor, the ability for a non-technical person to create and edit content visually for CMS, Product and Catalog pages, and a new integrated blog feature. Admin UX improvements include applying our new interface improvements to the Products view in the Admin. 2.4 Feature Descriptions: Enhanced Reporting and Analytics lets merchants better manage their business with a new customizable KPI dashboard, a report builder for creating custom reports, and an expanded set of pre-defined reports. Enterprise Edition only. Search Merchandising helps to improve search conversions by showing enriched information in the search box, such as the top 3 products with their pictures and prices along with suggested related search terms. Enterprise Edition only. Admin UX improvements include applying our new interface improvements to other parts of the Admin. Advanced Promotions enable merchants to create new promotion types out-of-the-box, such as buy-one-get-one, gift with purchase, purchase with purchase and other popular promotions. Merchants will also have the ability to build more complex promotions and will have more control over the promotion conditions. Enterprise Edition only.
- When we looked to our future platform, We built on what got us here…