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Linkshare: How to get the most out of Affiliate Marketing

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The document discusses opportunities in affiliate marketing. It outlines the benefits of affiliate marketing such as increased sales, brand awareness, and acquiring new customers. Affiliate marketing allows merchants to pay publishers only for completed sales generated from their sites. The document provides examples of different types of affiliate publishers and strategies merchants can use to build successful affiliate programs.

Business
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Opportunities in Affiliate Marking Alex Cornford, Senior Business Development Manager 9 th February 2012
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who am I and what is LinkShare? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Marketing in 2 minutes ,[object Object],[object Object],[object Object],[object Object]
How You Could Appear Banner Ads
How You Could Appear Product Links Text Links Embedded in Content
[object Object],[object Object],[object Object],[object Object],Common Misconceptions about Affiliate Marketing
Affiliate Truths… At Least at LinkShare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can Affiliate Marketing do for you? Increase sales and revenue online Branding and product placement in competitor space Release relevant offers Support and convert other marketing into sales Merchandise products further online Pay only for converted sales – not traffic Increase distribution of products Appear in consumer’s advance purchasing phase Acquire new online customers Increase brand awareness Be where the shopper is spending time online
Benefits of Affiliate Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* * Source: e-Consultancy ** Source: Shop.org State of Online Retailing
Voucher Publishers ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Voucher Publishers Sweaty Betty Optimisation
Cash Back/Loyalty Publishers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shopping Comparison ,[object Object],[object Object],[object Object]
Email Publishers ,[object Object],[object Object],[object Object]
Content Publishers – The Mid to Long Tail ,[object Object],[object Object],[object Object],[object Object]
Exclusive Content/Competitions Headline ,[object Object],[object Object],[object Object],[object Object]
Specially designed promotions ,[object Object],[object Object],[object Object]
Basket Abandonment ,[object Object],[object Object],[object Object]
Strategic Partnerships ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Employee Malls Employee Reward Sites
Social Publishers - Shopcade ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Publishers - Zibaba ,[object Object],[object Object],[object Object],[object Object]
International Shipping - Borderlinx ,[object Object],[object Object],[object Object]
Mobile Publishers ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and Thank You! Presented By: Alex Cornford Senior Business Development Manager +44 (0) 207 031 0946 [email_address]

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Linkshare: How to get the most out of Affiliate Marketing

  • 1. Opportunities in Affiliate Marking Alex Cornford, Senior Business Development Manager 9 th February 2012
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  • 5. How You Could Appear Banner Ads
  • 6. How You Could Appear Product Links Text Links Embedded in Content
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  • 9. What can Affiliate Marketing do for you? Increase sales and revenue online Branding and product placement in competitor space Release relevant offers Support and convert other marketing into sales Merchandise products further online Pay only for converted sales – not traffic Increase distribution of products Appear in consumer’s advance purchasing phase Acquire new online customers Increase brand awareness Be where the shopper is spending time online
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  • 27. Questions and Thank You! Presented By: Alex Cornford Senior Business Development Manager +44 (0) 207 031 0946 [email_address]