IBM Bluemix: The Digital Innovation Platform

IBM Bluemix
The Digital Innovation Platform
Roger Paulssen, IBM

© 2014 IBM Corporation‹#›
Content
What is Bluemix?
Deployment Options
The open architecture: CF, Openstack & Docker
Dev Tooling
API Management and Integration
Runtimes
Services
IoT Foundation
Billing

Bluemix is an open and versatile cloud innovation platform
4
Bluemix is anything but locked down. You choose how you build,
deploy, and manage your apps. Bluemix takes care of the rest.
Compute
Choose the level of
infrastructure
abstraction based
on your app’s
architectural needs.
Dev Tooling
From editors to source
code management to
continuous delivery, you
can use Bluemix’
powerful tooling or
easily bring your own.
Location
Deploy apps to Bluemix
Public (in a growing
number of geos), your
own dedicated cloud
Bluemix, or one that
runs within your data
center (Local*).
Services
Pick from a catalog of
IBM, third party,
open source, or your
own services to
extend your apps.
IBM
Third Party
Open Source
Yours
*Bluemix Local coming Summer 2015

How does Bluemix work?
Bluemix is underlined by three key open compute technologies: Cloud Foundry,
Docker, and OpenStack. It extends each of these with a growing number of services,
robust DevOps tooling, integration capabilities, and a seamless developer
experience.
5
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options that Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
DevOps
Tooling Your Own Hosted Apps / Services
Powered by IBM SoftLayer In Your Data Center
+ + +
+
+ Always focused on what’s next
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
*Bluemix Local coming Summer 2015
Integration and
API Mgmt
+

Bluemix is built on IBM SoftLayer
6
Dallas
(now)
London (now)
Bluemix Public Location
SoftLayer Data Center
A different kind of data center
• Every location designed, built, and operated to the
same standardized, “pod” based spec
• 24/7 on-site security and rigorous controls
• Expanding to 40 data centers worldwide
Global network of networks
• Public, private, and management networks all
separate
• More than 2,000Gbps between data centers and
network points of presence (PoPs)
• Unmetered inbound public bandwidth and fully
unmetered bandwidth between data centers
Entirely automated
• SoftLayer API controls everything - more than
3000 documented methods and 180 distinct
services
• Bare metal and virtualized servers in the same
platform
The highest performing cloud infrastructure available.

Bluemix
Deployment Options
Your Own Hosted Apps / Services
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
+ + +
DevOps
Tooling
+
+
Integration and
API Mgmt
+

We listened. Now you can get Bluemix in
three unique yet fully connected delivery
methods.
8
Coming Summer 2015
1 | Public
Maximize on cloud
economics and
agility.
2 | Dedicated
Everything is
dedicated and
connected to you —
agility of public cloud,
yet feels like home.
3 | NEW: Local
Behind the firewall for
the most sensitive
workloads.
Seamless Experience
Regardless of which
combination you
choose, you can expect
a single, seamless
experience.

Capex v. Opex
Deployment Comparison
9
Customer Managed
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
IBM Managed
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
IBM Managed On-Prem Platform
Bluemix Dedicated
o
o
c
c
c
c
c
o
o
o
o
o
o
o
IBM Managed Single Tenant
Platform
IBM Managed Multi Tenant
Platform
o
o
o
o
o
o
o
Bluemix LocalBluemix
o
c
perational Expense
apital Expense

Dedicated to you
Single tenant hardware
that’s dedicated to you –
allowing you to satisfy
regulatory & legal
compliance.
Global – so you’re local
Get closer to your users.
Bluemix dedicated can live
in any of 20+ SoftLayer
data centers around the
world.
Feels like home
Secure, fast, and unmetered
access. Bluemix Dedicated
sits on your network via
VPN or direct network
connectivity.
Focus on apps, not iron
Focus on building custom
applications and services. IBM
manages the platform and
dedicated services.
We’re on call – 24/7
Experts are always on call to
solve problems. Premium
support options are also
available to further meet your
requirements.
Pay smart
Never over buy again. Pay
based on intuitive
runtime/service metrics and
adjust capacity monthly
depending on needs.
The power and simplicity of
Bluemix – in your own
dedicated SoftLayer
environment that’s securely
connected to both the public
Bluemix and your own
network.
Bluemix Dedicated
1
Coming Summer 2015

Bluemix Dedicated: Part of the Cloud Continuum
Services Integration Portability
Flexible Deployment Models
Dedicated
Public Local
The power and simplicity of Bluemix – in your own dedicated
SoftLayer environment that’s securely connected to both the
public Bluemix and your own network.
The Platform • Fully redundant dedicated Bluemix
environment
• VPN access
• All runtimes (IBM Liberty, Node and BYO
Buildpack)
• Standard support included
Dedicated
Services
 Data and Session Cache
 Cloudant
 Auto scale
 A al Carte Services
Syndication • All Public Bluemix Services Remain Available
to Dedicated Customers
4

NEW: Bluemix Local
The power and flexibility of Bluemix in your own data center –
fully managed cloud agility for even your most sensitive workloads.
Deployment choice
Bluemix Local sits either
on OpenStack or VMWare
driven infrastructure, or on
a Bluemix appliance.
Built on open standards
Bluemix Local combines
the power of OpenStack,
Cloud Foundry, and
Docker.
Focus on apps, not iron
Focus on building custom
applications and services.
IBM manages the platform
and local services.
We’re on call – 24/7
Experts are always on call
to solve problems.
Premium support options
are also available to
further meet your
requirements.
Portable apps and
services
Burst and move workloads
as performance
requirements and
regulations change.
Coming summer 2015
Coming Summer 2015
Proximity
Side by side with your
existing infrastructure to
address low latency
requirements.
1

Bluemix
The open architecture:
CF, Openstack & Docker
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
+ + +
DevOps
Tooling
+
+
Integration and
API Mgmt
+

Bluemix offers different compute models to run your code
1
CloudFoundry
application
Docker
Container
Virtual Machine
Consistent experience:
• Common service binding & consumption model
• Common user ID & permissions model
• Ability to hook into common routing layer
expanding
Level of
abstraction
Flexibility

On Being a Developer
http://xkcd.com/303/
Shamelessly plagiarized from
Dr Nic Willims

Why Cloud Foundry?
Deploy in seconds not weeks or months
No need to talk to anyone else
Polyglot runtimes
Java, Node.js, Ruby, Python, Go, PHP, …ASP.NET
Easily integrate internal and 3rd party services/APIs
Open Source runtime platform
IaaS independent – runs in the cloud or on-premise

Cloud Foundry - Today
17
Cloud
Controller
Router
Health
Manager
DEA Pool (Droplet Execution Agent)
DEA
Staging Apps
Running Apps
Warden
Containerization
NATS
(message bus)
(API)

Standardization; OPEX savings; faster time to value
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Traditional
On-Premises
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Platform
as a Service
Networking
Storage
Servers
Virtualization
O/S
Middleware
Runtime
Data
Applications
Software
as a Service
Networking
Storage
Servers
Virtualization
Middleware
Runtime
Data
Applications
Infrastructure
as a Service
O/S
Vendor Manages in CloudClient Manages
Benefits of running an application in Bluemix on CloudFoundry
Eliminates / simplifies various tasks:
• Health management
• Load-balancing
• Scaling
• Deployment
• OS patching
• OS security hardening

What is Docker?
Server Server
Host OS Host OS
Hypervisor Docker Engine
Guest
OS
Guest
OS
Guest
OS
Binaries
Libraries
Binaries
Libraries
Binaries
Libraries
Binaries
Libraries
Binaries Libraries
Appl
A
Appl
A
Appl
B
ApplB
ApplB
ApplB
ApplB
ApplB
ApplB
ApplA
ApplA
VM vs Docker
Docker = Linux namespaces + cgroups + overlay file system + image format

Why Docker?
» High Density: Because containers share the same OS image and middleware (when
applicable) we can run more applications on a server.
» Fast Start up: Because containers may have several layers in common only the new
layers need to be copied, reducing build/transfer/boot/load times dramatically.
» Portability across environments
•Cloudy operations with Docker LXC outperform VM
• 48x server reboot, 1.5x server boot, 1.62x server
snapshot, etc.
•Docker LXC density potential compared to VMs
• 3x memory savings
• 26x CPU savings
• 3.22x smaller images in this test (note – image sizes can
vary based on required packages) Manual VM Docker
Provision Time
Days
Minutes
Seconds / ms
Significant threat to virtualization market

Bluemix: Foundational Concepts
Account – Anchor point for billing
UserUserUser
Organizations
•Enables team collaboration
Organizations
•Enables team collaboration
Organizations – enables team collaboration
Spaces
• Logical grouping of apps and service instances
• per-user permissions
Spaces
Spaces
Space
Apps Space
VMs
Space
Containers
SpaceService
Instances
2

Bluemix
Dev Tooling
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
+ + +
DevOps
Tooling
+
+
Integration and
API Mgmt
+

DevOps and deployment automation
Isolate
Pinpoint the problem to a
specific part of the
environment
Diagnose
Drill down into the details
and get to the root cause
Deploy a fix leveraging a common delivery pipeline across both clouds and traditional
infrastructure, bridging the gap in two speed IT
Sense
Detect that a problem occurred,
or is about to happen
Rapid iterations
Plan Develop Build Test Deploy Prod
Slower iterations
Plan Develop Build Test Deploy Prod
Alignment Isolation Coordination
Application Performance
Management
Deployment Automation
Automate builds across hybrid application architecture, inclusive of Bluemix apps and
on-premises systems with IBM UrbanCode
Enhancements to delivery pipeline services in Bluemix facilitate 0 downtime
deployments and further extend services capabilities to containers

It’s all about collaboration!
 Share your work with others
– reuse code and share solutions
– manage versions
– make others aware of what you are doing
 Access your files from everywhere
– Develop using Eclipse (or another IDE), or use
web-based development tools
 Track and plan the development
– Replace personal TODO-lists with work items
– Everyone becomes aware of the plan (what is
done, and what comes next)
 Automatic deployment to BlueMix
– As soon as changes are delivered a new
deployed version of the application is available
– Your colleagues and customers can
immediately access the deployed application
Using the online DevOps repo:

Choose Your IDE
 Web IDE
– Provides code editors, SCM tools,
deployment tools etc. in the web
browser
– No need to install anything locally
– For people who want to get started
quickly, have no preference for
another IDE, do not need all
advanced IDE features or work away
from their regular computer
 Eclipse or Visual Studio
– For people familiar with these IDEs
– Integrates with IDS by means of
plugins (EGit or RTC)
 Command-line
– For people who use another IDE
Any member in your team can make their own choice!

Track & Plan
 New Track & Plan UI recently released in beta
– Easy to quickly create a new work item
– Predefined queries for quickly finding work items of interest (open,
subscribed, recently worked on etc.)

Delivery Pipeline
» Build and Deploy your way:
» Configure your project to
automatically deploy to Bluemix
whenever a project member
pushes code to your Git
repository or Jazz™ SCM.
» Simply deploy files as they are
pushed
» or configure more advanced
build options to be deployed
automatically.
» Multi-stage build and deploy

Bluemix
API Mngt & Integration
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
+ + +
DevOps
Tooling
+
+
Integration and
API Mgmt
+

2
API Management Account
» Add the Bluemix Service for API Management

3
First Class API Experience in Bluemix
» Access to familiar API Management console

3
Sharing APIs with Bluemix Users
» Share APIs with application developers in Bluemix

3
API and Bluemix Application Developer
» API discovery and consumption via Bluemix Catalog

Cloud Integration in a nutshell
• Securely connect to on-premise systems
and create REST APIs to access them
• Simple data synchonization
• Flexible, secure access to on-premise
endpoints
• Powerful API Management capabilities –
integrated with Bluemix
• Ultra-fast find and use APIs from right
across the Web

Bluemix
Runtimes
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
Containers Virtual MachinesInstant Runtimes
+ + +
DevOps
Tooling
+
+
Integration and
API Mgmt
+

Example, what is in a buildpack?

Bring your own or write your own buildpack
• Lots of buildpacks available out there
• Google “community buildpacks” 
• Forking might be needed to configure it
• You can create your own custom buildpacks
• Mostly written in bash or Ruby
• Documentation explains how to build it

Bluemix
Services
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
+ + +
DevOps
Tooling
+
+
Integration and
API Mgmt
+

Bluemix – Catalogue of Services
© 2014 IBM Corporation
40
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things
Services
Watson
Services
DevOps
Services

Bluemix
IoT Foundation
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
+ + +
DevOps
Tooling
+
+
Integration and
API Mgmt
+

Connect
Collect
Manage
Assemble
Getting started – Fast!
IBM Internet of Things Foundation:

What is IBM’s Internet of Things Foundation?
IBM Internet of Things Foundation is a fully managed, cloud-hosted service that makes it simple to derive value
from Internet of Things (IoT) devices
Connect
Collect
Manage Simple APIs
Assemble
Build
Real Time MQTT
REST

Connecting the Device
 Low bandwidth
 Varying Qualities of Service
 Publish Subscribe
 Always on connectivity
 TLS encryption for traffic
 Industry standard MQTT protocol
 Lightweight & low footprint client
 Device specific Client Code
 Connect quickly using Device
“Recipes”
 Open source MQTT based client
 Device
Registration
 Device Access
control
Connect

 Publish the same data
to many applications
with MQTT
 Access control with Application
Registration & Keys
 Compose with other IoT Services in
Bluemix using “App tips”
ConnectConnecting the Application

Collecting your IoT data
 Data access for
Visualisation
 Data access for Analytics
 Via Historian REST APIs
 Via visualisation recipes
 Time based store of Historical
Data
 Via built in Time-series
database technology
Collect

Manage your IoT Service
• Remotely monitor the
connectivity of devices
• See the last messages sent
• Disable device and application
connections
• Understand service status
• Stand up the service in
seconds
• Free entry point to get started
• Pay based on usage
• Scale up and down with load
 Device dashboard
 Register/Deregister device or application
 Service dashboard and tweets @IoTFNotify
 SaaS service
 Free trial and capped free use
 Bluemix, Pay-as-you go and
subscription offerings
Manage

Bluemix Internet of Things Foundation Boilerplate
» Bluemix IoT Foundation Starter Boilerplate for
getting going quickly
» For use with real devices or the simulator
» Use Node-RED to assemble flows
Assemble

IoT Foundation is part of Bluemix
and a Composable Business
IoT Foundation
IoT-related Bluemix services
Secure Device Registration, Scalable Device Connectivity, Historian, Visual
wiring
Rules, Push, Geo location, Analytics, Asset management, Predictive Maintenance…
Devices & Gateways
IoT end-end solutions
Connected appliance solutions, Smarter home solutions…
Assemble

Learn by example with Device Recipes & “App Tips” Getting
started

Telemetry Simulator App
(Python Runtime)
Scoring Service
(SPSS)
Analytics
Warehouse
Telemetry Analysis App
(Java Liberty Runtime)
Commentators
Race Team
Officials
Fans
Telemetry
Data
Alerts
Telemetry
Data
IBM Internet of Things Foundation
SilverHook and Virtual Eye:
Driving the Powerboat Experience with IBM Bluemix

Sign up in minutes. Pay for what you use.
53
Cloud based pricing models to serve developer needs.
• 30 day trial (no credit card required) -
Designed to allow testing of an entire
application on the platform
Friction free adoption
• Free tier for every service -
encourages experimentation of new
services for applications already
running on Bluemix
• Pay-as-you-go - optimized for
flexibility, no term commitment
Multiple Commitment Models
• Subscription - term based optimized
for cost, discounted from pay as you
go rates
• Zero to coding in less than 5 minutes
Self Service
• Credit card over the web in many
countries - or through your IBM rep

Free Trial
• Available for every user with minimal registration process
• No Credit Card required
• Runtime and Service charges waived for 30-days
• Unlimited Access to Standard Support
• No production use limitations
• Generous resource quotas of 2GB of runtime, 20 services, 500 routes
• Preview what your charges would be:
3 ©2013 IBM Corporation
Build and Test an Entire Application on the Platform

Pay As You Go
• Pay for usage of each runtime and
service
• Full flexibility – use what you want,
when you want
• No commitment – no charges
incurred
• if you don’t use anything,
• or if you use less than the free
allowances
• Runtimes and Services offered at List
rates with no discount
• Billed monthly in arrears
• Easy Upgrade online from Free Trial
• Simply add a credit card to your
account4 ©2013 IBM Corporation
For when there is uncertainty in capacity or longevity

Platform Subscription
• Optimized for heavy use, more predictable workloads
• Commit to a spending level per month for a period of time
• Use any Runtime or Services you wish, in any amount you need – you are not locked
into to consuming any specific service(s)
• Overall discount as compared Pay As You Go charges
• IBM will invoice your fee per your purchasing preferences – Monthly, Quarterly,
Annually or All Upfront
• Overages billed at Pay As You Go Rates – monthly in arrears
Discounted Charges for Term-based Commitment

Monthly Free Allowances
• Most services and runtimes offer an
amount of free use every month
• The easy way to experience the value of
an application
• Encourages current users to try new
service offerings
• Offered in several ways depending on
the service:
• Free plan – unlimited use of a small-
size service instance
• Free allotment – a quantity of
metered usage provided per month
before charges start accruing
• Applied identically to both Pay As You
Go and Subscription accounts
There are no charges if you remain
below the free allowance during a
month
The freedom to try and experiment
Bluemix provides 375 GB-Hours of free Liberty
runtime per month – enough to run a 512MB
application for the entire month.
- And another 375 GB-Hours of Node.js runtime
- And another 375 GB-Hours of BYO runtime!

Bluemix
Thank You !
Let´s innovate!

IBM Bluemix: The Digital Innovation Platform

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