SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
1. Send a YouTube Bulletin –
                                                                                                                                                                                         YouTube Status Update
                                                                                                                                                                                         2. YouTube Inbox – Send an
                                                                                                                                                                                         email to YouTube contacts
                                                      Google Suggest                                                                                                                     3. Socialize Video – Facebook Embed,
                                                                                                                                                                      Awareness          Pinterest Embedd, Twitter, LinkedIn,
                                                        Google Trends                                                                                                                    Google+, HootSuite scheduled posts
                                                                              Keyword Research
                                      New node         Google Insights                                                                                                                   4. Add (embed) video to Blog and include
                                                                                                                                                                                         transcription after content. Trick – Include a link
                                Google Free Keyword Research Tool                                                                                                                        (good anchor text) to the YouTube video (promote
                                                                                                                                                                                         blog page )
                                                                                Write a great title                                                                                      5. Email Marketing – Send to
                                                                                and include                                                                                              video to email list
                                                                                focused keyword
                                                                                                      Video Upload Optimization
                                      Write 100-200 word description                                                                                                                              1. Bookmark the video URL
                                      including focus keyword content                                                                                                                             2. Bookmark the blog post
                                                                              Write a description
                                      Place URL (include http://) at the                                                                                                                          3. Bookmark the channel
                                      beginning of description
                             Add a strong "call to action" at the bottom                                                                                                                          4. Bookmark the playlist
                                                                                                                                                                      Social Bookmarking
                                                                                                                                                                                                  5. Best Bookmarking Sites –
                             Add keyword in "focused keyword"                                                                                                                                     Digg, Delicious, Folkd,
                                                                         Add focused keyword (s)                                                                                                  StumbleUpon
                                 Don't list too many keywords, it
                                 dilutes the message                                                                                                                                                                             SocialMonkee.com
                                                                                                                                                                                                  6. Automation (3 tools)
                                                                                                                                                                                                                                 Fiverr.com
                                                                                                                                                                                                                                 OnlyWire.com
                                                                                                                     elfTV YouTube
                                                                                                                     Video Marketing
                                                                                                                                   1                                                            1. Create a video response to your target
                                                                                                                                                                                                video. (separate from your YouTube
                                                                                                                                                                                                account/channel)
                                                                                                                                                                      Video Responses           2. Submit your video response to
                                                                                                                                                                                                other highly related relevant
                                                                                                                                                                                                videos
                                                                                                                                                                                                3. Get video channel owner to
                                                                                                                                                                                                accept video response

                                                                                                                                                                                           Get in-bound links to video        Build your link to the long URL
                                                                                                                                                                                           and video channel.                 on the shortened URL
                                                                                                                                                                                                                              Use your keywords as anchor text
                     Search Relevancy
                                             What Gets Videos Ranked                                                                                                                                                Fiverr.com - Link Wheels         Video On How To Create A Link Wheel   http://www.youtube.com/watch?v=KxCJvm52uls
                    Video Engagement
                              Authority                                                                                                                                                    Resources/Ideas          Article Marketing

                                                                                                                                                                      Link Building                                 Press Release
                          Tube Promoter
                                               Use tools for automation        Things To Remember                                                                                                                   Blog Commenting
                           Tube Toolbox                                                                                                Video Syndication - Steps To
                                                                                                                                       Success                                                                               1. Set up a new free account and embed
                              Tube Fool                                                                                                                                                                                      video with detailed description focused on
                                                                                                                                                                                                                             keyword and link back to video.
Friends, Subscribers, Comments, Sharing      YouTube is a Community!                                                                                                                       Embed video on blog site
                                                                                                                                                                                                                             2. Blogger.com
                                              Views Don't Equal Traffic
                                                                                                                                                                                                                             3. WordPress.org
                              Why and How         Call To Actions Work
                                                                                                                                                                                                                             Tumbrl.com

                                                                                                                                                                                          1. Add annotations at beginning, middle, end              You can only link within YouTube

                                                                                                                                                                                          2. Use call to action in your annotations        Like, Subscribe, Comment, Watch
                                                                                                                                                                      Annotations
                                                                                                                                                                                          3. Use an annotation at the end
                                                                                                                                                                                          of your video to get people to
                                                                                                                                                                                          click to your next video,
                                                                                                                                                                                          playlist, or channel.

                                                                                                                                                                                      1. Setup a playlist       Be specific to your keyword topic

                                                                                                                                                                                      2. Build a playlist of the top 5
                                                                                                                                                                                      videos on your topic
                                                                                                                                                                      Playlists       3. Put your video in the middle of the playlist
                                                                                                                                                                                      4. Edit Title, Description,
                                                                                                                                                                                      Keywords for your new playlist         Your playlist will have a unique URL

                                                                                                                                                                                      5. Promote/social bookmark
                                                                                                                                                                                      your playlist URL

                                                                                                                                                                                                                                        Use fiverr.com to get
                                                                                                                                                                                       1. Upload a transcription of your video          transcription of your video.
                                                                                                                                                                      Transcript
                                                                                                                                                                                                                                        Submit in .txt file format

                                                                                                                                                                                       2. Add under 'captions and subtitle'

                                                                                                                                                                                             1. Submit a press release         YouTube videos are newsworthiness!
                                                                                                                                                                      Press Release
                                                                                                                                                                                             2. There are 100's of press
                                                                                                                                                                                             release sites and article
                                                                                                                                                                                             marketing sites

                                                                                                                                                                                                Yes, We want video responses
                                                                                                                                                                                                on OUR videos, YET, we can
                                                                                                                                                                                                create a video response to
                                                                                                                                                                      Video Responses           other peoples videos.
                                                                                                                                                                                                1. Post one of your videos to someone's video
                                                                                                                                                                                                2. Ask the video owner to
                                                                                                                                                                                                accept the video response

                                                                                                                                                                                                                1. Google PPC or CPM Video Advertising
                                                                                                                                                                      Pay Per Click Video Promotions            2. Go To
                                                                                                                                                                                                                http://www.Google.com/videotargeting
                                                                                                                                                                                                                3. Connect Google Adwords Account
Notes
1) elfTV YouTuberVideo Marketingr

Weitere ähnliche Inhalte

Ähnlich wie You tube video_marketing_guide (6)

Industrial seo
Industrial seoIndustrial seo
Industrial seo
 
WordPress ii
WordPress iiWordPress ii
WordPress ii
 
Week4
Week4Week4
Week4
 
business blog strategy
business blog strategybusiness blog strategy
business blog strategy
 
5 Steps to a Better Branded YouTube Experience
5 Steps to a Better Branded YouTube Experience5 Steps to a Better Branded YouTube Experience
5 Steps to a Better Branded YouTube Experience
 
How to create user friendly blog in wordpress
How to create user friendly blog in wordpressHow to create user friendly blog in wordpress
How to create user friendly blog in wordpress
 

Mehr von BillMo

Digitial school Atlanta -Agile-marketing
Digitial school Atlanta -Agile-marketingDigitial school Atlanta -Agile-marketing
Digitial school Atlanta -Agile-marketing
BillMo
 
Growth Hacking
Growth Hacking Growth Hacking
Growth Hacking
BillMo
 
Roger lopez
Roger lopezRoger lopez
Roger lopez
BillMo
 
Certifications
CertificationsCertifications
Certifications
BillMo
 
Social media
Social mediaSocial media
Social media
BillMo
 
Marketing 1.0 & PR
Marketing 1.0 & PRMarketing 1.0 & PR
Marketing 1.0 & PR
BillMo
 
Digital smb digital measurement model
Digital smb digital measurement modelDigital smb digital measurement model
Digital smb digital measurement model
BillMo
 
Social media ecosystem
Social media ecosystemSocial media ecosystem
Social media ecosystem
BillMo
 
2012 mcas yuma airshow(1)
2012 mcas yuma airshow(1)2012 mcas yuma airshow(1)
2012 mcas yuma airshow(1)
BillMo
 
Digital smb ppc shoestring
Digital smb ppc shoestringDigital smb ppc shoestring
Digital smb ppc shoestring
BillMo
 
Digital smb youtube
Digital smb youtubeDigital smb youtube
Digital smb youtube
BillMo
 
Game design
Game designGame design
Game design
BillMo
 

Mehr von BillMo (20)

Sandbox Academy - Linkein career
Sandbox Academy - Linkein careerSandbox Academy - Linkein career
Sandbox Academy - Linkein career
 
How to launch a brand ambassador program
How to launch a brand ambassador programHow to launch a brand ambassador program
How to launch a brand ambassador program
 
Digital School Atlanta - Social Media Advertising Demystified
Digital School Atlanta - Social Media Advertising DemystifiedDigital School Atlanta - Social Media Advertising Demystified
Digital School Atlanta - Social Media Advertising Demystified
 
Digitial school Atlanta -Agile-marketing
Digitial school Atlanta -Agile-marketingDigitial school Atlanta -Agile-marketing
Digitial school Atlanta -Agile-marketing
 
Growth Hacking
Growth Hacking Growth Hacking
Growth Hacking
 
Analytics for Business Executives & Marketers
Analytics for Business Executives & MarketersAnalytics for Business Executives & Marketers
Analytics for Business Executives & Marketers
 
Open sr-10-email-awards-2012
Open sr-10-email-awards-2012Open sr-10-email-awards-2012
Open sr-10-email-awards-2012
 
Sr email-awards-2013
Sr email-awards-2013Sr email-awards-2013
Sr email-awards-2013
 
Roger lopez
Roger lopezRoger lopez
Roger lopez
 
Certifications
CertificationsCertifications
Certifications
 
Social media
Social mediaSocial media
Social media
 
Marketing 1.0 & PR
Marketing 1.0 & PRMarketing 1.0 & PR
Marketing 1.0 & PR
 
Digital smb digital measurement model
Digital smb digital measurement modelDigital smb digital measurement model
Digital smb digital measurement model
 
Understanding ebusiness ecosystem2
Understanding ebusiness ecosystem2Understanding ebusiness ecosystem2
Understanding ebusiness ecosystem2
 
Social media ecosystem
Social media ecosystemSocial media ecosystem
Social media ecosystem
 
2012 mcas yuma airshow(1)
2012 mcas yuma airshow(1)2012 mcas yuma airshow(1)
2012 mcas yuma airshow(1)
 
Digital smb ppc shoestring
Digital smb ppc shoestringDigital smb ppc shoestring
Digital smb ppc shoestring
 
Digital smb youtube
Digital smb youtubeDigital smb youtube
Digital smb youtube
 
Digital smb social metrics
Digital smb social metricsDigital smb social metrics
Digital smb social metrics
 
Game design
Game designGame design
Game design
 

You tube video_marketing_guide

  • 1. 1. Send a YouTube Bulletin – YouTube Status Update 2. YouTube Inbox – Send an email to YouTube contacts Google Suggest 3. Socialize Video – Facebook Embed, Awareness Pinterest Embedd, Twitter, LinkedIn, Google Trends Google+, HootSuite scheduled posts Keyword Research New node Google Insights 4. Add (embed) video to Blog and include transcription after content. Trick – Include a link Google Free Keyword Research Tool (good anchor text) to the YouTube video (promote blog page ) Write a great title 5. Email Marketing – Send to and include video to email list focused keyword Video Upload Optimization Write 100-200 word description 1. Bookmark the video URL including focus keyword content 2. Bookmark the blog post Write a description Place URL (include http://) at the 3. Bookmark the channel beginning of description Add a strong "call to action" at the bottom 4. Bookmark the playlist Social Bookmarking 5. Best Bookmarking Sites – Add keyword in "focused keyword" Digg, Delicious, Folkd, Add focused keyword (s) StumbleUpon Don't list too many keywords, it dilutes the message SocialMonkee.com 6. Automation (3 tools) Fiverr.com OnlyWire.com elfTV YouTube Video Marketing 1 1. Create a video response to your target video. (separate from your YouTube account/channel) Video Responses 2. Submit your video response to other highly related relevant videos 3. Get video channel owner to accept video response Get in-bound links to video Build your link to the long URL and video channel. on the shortened URL Use your keywords as anchor text Search Relevancy What Gets Videos Ranked Fiverr.com - Link Wheels Video On How To Create A Link Wheel http://www.youtube.com/watch?v=KxCJvm52uls Video Engagement Authority Resources/Ideas Article Marketing Link Building Press Release Tube Promoter Use tools for automation Things To Remember Blog Commenting Tube Toolbox Video Syndication - Steps To Success 1. Set up a new free account and embed Tube Fool video with detailed description focused on keyword and link back to video. Friends, Subscribers, Comments, Sharing YouTube is a Community! Embed video on blog site 2. Blogger.com Views Don't Equal Traffic 3. WordPress.org Why and How Call To Actions Work Tumbrl.com 1. Add annotations at beginning, middle, end You can only link within YouTube 2. Use call to action in your annotations Like, Subscribe, Comment, Watch Annotations 3. Use an annotation at the end of your video to get people to click to your next video, playlist, or channel. 1. Setup a playlist Be specific to your keyword topic 2. Build a playlist of the top 5 videos on your topic Playlists 3. Put your video in the middle of the playlist 4. Edit Title, Description, Keywords for your new playlist Your playlist will have a unique URL 5. Promote/social bookmark your playlist URL Use fiverr.com to get 1. Upload a transcription of your video transcription of your video. Transcript Submit in .txt file format 2. Add under 'captions and subtitle' 1. Submit a press release YouTube videos are newsworthiness! Press Release 2. There are 100's of press release sites and article marketing sites Yes, We want video responses on OUR videos, YET, we can create a video response to Video Responses other peoples videos. 1. Post one of your videos to someone's video 2. Ask the video owner to accept the video response 1. Google PPC or CPM Video Advertising Pay Per Click Video Promotions 2. Go To http://www.Google.com/videotargeting 3. Connect Google Adwords Account