How can you leverage social media to advance your organization? Where can you start and how to share your organization’s central message with the available social media options? How can you manage your social media channels easily and with very little effort to keep operations running smoothly?

1.
STC
Rochester
-­‐
Spectrum
2014
–
Leadership
Day
Leveraging
Social
Media
To
Advance
Your
Organization
Initial
Thoughts
How
can
you
leverage
social
media
to
advance
your
organization?
Where
can
you
start
and
how
to
share
your
organization’s
central
message
with
the
available
social
media
options?
How
can
you
manage
your
social
media
channels
easily
and
with
very
little
effort
to
keep
operations
running
smoothly?
Presentation
Objective
In
this
presentation:
 discuss
the
challenges
associated
with
maintaining
an
active
social
media
presence
 learn
how
to
effectively
and
easily
keep
the
online
community
active
 take
away
some
ideas
boost
your
digital
presence
Use
these
resources
to
guide
you
in
building
and
enhancing
your
community’s
engagement.
Let’s
not
reinvent
the
wheel
over
and
over,
just
reuse
it.
Social
Communication
Sites
Facebook
http://facebook.com/pages
http://facebook.com/groups
LinkedIn
http://linkedin.com/myGroups
Twitter
http://twitter.com
Flickr
http://flickr.com
Google+
Communities
http://plus.google.com/communities
Youtube
http://youtube.com
Instagram
http://instagram.com
Email
MailChimp:
Free,
limit
2k
subscribers,
12k
emails/mo.
http://mailchimp.com
Constant
Contact:
$15/mo,
500
subscribers.
http://constantcontact.com
Emma:
$30/mo,
1k
subscribers,
20%
non-­‐profit
disc.
http://myemma.com
iContact:
$10/mo,
250
subscribers,
20%
non-­‐
profit
disc.
http://www.icontact.com

2.
STC
Rochester
-­‐
Spectrum
2014
–
Leadership
Day
Social
Media
Apps
HootSuite
Social
media
management
system
http://hootsuite.com
TweetDeck
Schedule
tweets,
post
updates
http://tweetdeck.com
Klout
Analyze
social
media
response
http://klout.com
Conversation
Starters
Use
some
conversation
starters
to
break
the
ice
and
have
the
community
interact
as
a
forum.
Examples
include
interesting
stories,
websites,
or
discussion
topics.
Post
an
interesting
fact
or
story
related
to
your
community
“Did
you
know
that
[fact
or
story]?
Find
out
more
[link
to
website].”
Have
a
question
ripe
for
discussion
“What
skills
do
you
think
are
most
important
for
new
technical
communicators
to
learn?”
(Source:
STC
Rocky
Mountain
Chapter).
Post
an
open-­‐ended
response
“You
know
you
are
a
technical
writer
when…”
(Source:
Marcia
Riefer-­‐Johnston)
Keep
active
feeds
“Learn
more
about
this
week’s
[webinar,
seminar,
event].
Register
today
[link
to
website].”
Post
content
from
your
website
“Have
you
considered
joining
[organization]?
Find
out
more!
[Link
to
website].”
Realistic
Goals
Not
all
the
conversation
starters
will
work
and
it
depends
on
the
audience
you
are
reaching.
Social
media
websites
vary
on
the
length
of
post
and
way
they
work
with
audiences.
Experiment
with
the
audience
and
post
quality
information.
Reflect
the
same
quality
you
have
in
your
professional
field.
Reach
out
and
find
volunteers
who
have
a
keen
eye
for
design
and
social
media
savviness.
Keeping
that
active
social
presence
shows
other
people
that
your
community
is
always
doing
something
and
the
information
is
relevant,
fresh,
and
interesting.
People
are
always
interested
in
seeing
active
communities.
The
conversation
must
travel
both
ways
and
engagement
is
crucial
for
keeping
the
conversation
going.
Contact
Roger
Renteria
roger.renteria@gmail.com
http://writetechie.com