This document discusses the importance of understanding why you are starting a business or enterprise. It provides a series of questions to contemplate about why your enterprise will create value, why it will continue to exist even if others enter the market, why people will continue working for you even if offered higher pay elsewhere, and why you yourself will remain committed to it for many years to come. The overall message is that focusing on understanding the deeper why, rather than just the what, when, where, and who, is essential before starting a new business or project.

1. Why?
A Meditative PPT for Entrepreneurs

2. Purpose
• 99.8% of people I meet are focused on Who,
Where, When and What, but never on Why.
• ‘Why’ is troublesome… It’s ‘inconvenient’, it
hasn’t got easy answers… It’s best left alone.
• But I believe that WHY alone is what you need to
do before you start something.
• A few “Why’s” follow. Contemplate on them if
you like?

3. Why?
Why does your enterprise
create value for people?

4. Why?
Why will the world miss you
if you close down?

5. Why?
Why will you exist when 100 people
start doing what you are doing?

6. Why?
Why will someone who invests in you
get her money back many times over?

7. Why?
Why are you the
best person to do this?

8. Why?
Why will someone continue to work
for you after she receives a job offer
paying 2x her current salary?

9. Why?
Why will you be doing this
7 years from now?
9 years? 11 years?

10. Why?
Not what, when,
where or who.
Focus on the WHY…

11. Connect with me!!!
e-mail - alok@rodinhood.com
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Twitter - @rodinhood
Linkedin (I accept all)
My social network for anyone
enterprising !
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Blogs and articles written by me
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