Tasks for the project

1. Remember to blog EVERYTHING
REQUIRED TASKS

2. Research tasks (by 3rd Oct!)
1
1. Introduction to Campaign
2. Conventions of campaigns
3. Timeline of copyright campaigns.
4. Research into the issue – why is file sharing/IP/copyright an
issue? Why is it wrong? What methods does digital piracy
include? How are teenagers part of this?
5. Analysis of at least 2-3 campaigns (political, public safety, drug
etc) – considering intentions, target audience, what formats
used and why, analysis of language used etc
6. Analysis of at least 2 existing copyright/file sharing:
1. methods of promotion,
2. Aims of campaign,
3. target audience,
4. examples of products,
5. how successful it was/is,
6. persuasive techniques,
7. How the campaign specifically speaks to its target audience.
7. Information about FACT, BVA and Industry trust.

3. Research 2 (by 3rd Oct!)
1. Get into groups.
2. Introduce group and add links to their blogs onto your blog (new
‘Gadget’ at side of your blog)
3. Decide on target audience for the campaign to get them involved
(teens would be good as you know them and how to speak to them
and its their future area which needs things for them – all about
getting things good for the future)
4. Audience research:
1. Plan survey as a group
2. Survey (use survey monkey via emails and facebook etc) – maybe do two:
1. One aimed at a range/general audience
2. One aimed specifically at target audience to find out what catches their attention,
their opinions on piracy, , what would make them etc
3. Analyse results – graphs and say what you learned from it
4. Focus group/interviews of target audience. Film these.
5. How your project has been affected/changed due to audience responses.
5. Once you have decided on your 2 products – research similar texts
and comment on conventions of the form.
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4. Planning tasks
3
1. Brainstorm ideas for campaign.
2. Complete initial ideas sheet
3. Evaluate pros/cons for idea – relate to target audience.
4. Final idea – 2 products.
5. Target audience profile
6. Brainstorm name ideas for campaign and comment on each one.
7. Brainstorm slogans for campaign and evaluate each one.
8. Plan logos for your campaign and evaluate all possible logos. Plans
must include colour choices and fonts.
9. Final name, slogan and logo with reasons and how it relates to brief
and target audience.
10. What your 2 media products will be (3 pages for each!).
11. Brainstorm locations for photo shoot/film.
12. Plans and drafts for print productions
13. Plans and drafts for Web pages
14. Plans, storyboards, script for film
15. Photo shoot/film progress

5. Production
4
• Film documentary/adverts etc
• Create print productions
• Create website (wix is a good
template site)

6. Evaluation
The evaluation should reflect on the student’s individual role within the
group collaboration and how successfully:
• the two media products are linked
• research has been used to fulfil the brief and meet the needs of
the client
• the products apply appropriate conventions
• the products target the appropriate audience
• representational issues have been addressed
• the production process is organised and scheduled
• considerations of any rules and regulations have been applied.
To be marked at the highest levels, the evaluation needs to draw on
convincing evidence and valid criteria.
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