When we talk about higher education web management, what are we referring to.One off or standardEasy, or hardNew or oldCOTS or customWe’re tasked with all of itWeb output and goals alignNot intuitive, need goal oriented STRATEGIC approachWe’ve seen it all
“necessity of answering question” in typical academic fashionIf you;’re perfect, youre not working on the webExpand the agility definition
“This is us”Mid-to-large sized university
Web activity occurs at all levels at GW, and is largely decentralized. We represent a decent chunk of GW web activity, 60-70%What that means is lots of web output
From Chinese to Chemistry, from Sociology to StatisticsIn your time at GW every student will take a Columbian course
Give examples of each
I’m not crazy about pageview counts
What do we do on a daily basis?
This is the bread and butter of what we do
Immediate impact, realizable reward, big picture academic things. Inherently when you do these things, there's more risk
There’s a flipside to higher education
How normal industry or common sense might approach this problem
How academia sees theseissues. What questions might be asked. We don’t handle things in academia like we do outside.
How these requirements may (and have!) played out
Revision of earlier question
You might say higher education is a microcosm of real world web mgt, and that’s not untrue, but we must recognize the differences.
Now let’s first establish the importance of the web to higher education. This is where I prove the importance of the previous revised question. How does your average faculty member view the importance of the web?
If the web is not central to realizing that mission in the 21st century, I don’t know what is!
We have an email marketing system that allows tracking, saves money, conforms to standard ---- we, in a sense, compete with external services which, in our opinion, lower the standards for our departments
Or “How those tasked with web development for higher education should respond” Mission translation for GWU, eye opening, you can do the same
Such as revenue and profit. These loops are far expanded, but still exist. Compare to Amazon.
People, process, AND technology. Do not leave out any one of these three, stress the holistic approach. Explain combinations and how you might forget one or another.
Web governance is the intersection of people, process, technology. At GW we have all scenarios. These are recommendations
Including staffing structures, authority structures, control structures, user behaviors and patterns
Takeaway here is things are unpredictable in academia. Keep these and more in mind. Tools to track these things. If you think you know who’s browsing where, reexamine.
One of the largest pieces of advice I can give. We’ll see why traditional agility is a good thing, and then expand on agility.
Research/science not done in waterfall, therefore web to support it should not be either.
Our waterfall projects are usually over budget, past deadlines, miss requirements
We’re going to expand here on agility
Power in the second definition implies we can gain MORE from being agile
Agile AbeLEGS --- these are the things that must move quickly
These are take-aways. The web is more than a marketing tool, use it as such. Examples of additional metrics may include: how well are we responding, internal costs, efficiencies, etc. Recognizing the web is a more than a marketing tool allows us to break this cycle.
These are take-aways. So I pose to you.
These are take-aways
Culmination of navigating higher education web development.
Aforementioned tips, techniques, etc are ways of doing that“Fostering intra-University relationships…” physics dept example“Fostering extra-University relationships…” GWU site visits with Library of CongressKeep in mind when new requests, needs, priorities file in.
Imagine these requirements hitting your desk. As much of a mindset as it is a toolbox.
Federal work study
This MUST occur for management office of 200+ websites
“What does our organization look like?” continued in next slides.
Just some ideas on org structure. No silver bullet here. Exact titles will differ. Questions to ask yourself when deciding org structures.
CIO now at top
Now just a ‘slew of techies’.
We’re not perfect, we have a large job to do, we’re always improving! Inventory takes up the width of a classroom. 8pt font. Informational “brochure-ware” sites only.