Lead generation is the most expensive part of the sales process, yet strategies are often selected based on nothing more than gut instincts, popular trends or ego. Regardless of what you’ve been told by marketing gurus and self-anointed “thought leaders”, the best lead generation strategies are the ones that work for you. Find out how to get the most out of your lead generation strategies (even those that don’t work), how to select the best strategies in the first place, and whether pay-per-lead services are right for you.

3. LTV
CPA
ROI

4. CPA
LTV

6. Conversion
rate
alone
is
What’s
your
meaningless.
conversion
rate?
Cost
of
AcquisiCon
(CPA)
is
It’s
about
10%
meaningless
without
knowing
your
average
LTV.
Wow,
that’s
bad!
LTV
is
meaningless
Yeah…who
without
knowing
knowing
wants
a
368%
ROI?!
your
campaign
costs.

8. Customers
Customers
Lead
Gen
Conversion
Customers

9. Your
Y
Time
Available
IT
ONAL
PERS e
Typ PracC
c
Area e
(s)
Geographic
Comfort
Level
LocaCon
(privacy)
y
Ce lebrit
MarkeCn
g
Status o)
s
Eg
Budget
( versu

10. Tell
me
all
about
your
BEST
CLIENTS

11. Lead
Gen
Strategy:
Pros:
Cons:
Prospect
Profile:
Budget:
Trial
Period:

12. Lead
Gen
Strategy:
WEBSITE
Pros:
control;
analyCcs
tools;
lead-­‐gen
forms;
email
lists
Cons:
upfront
cost;
maintenance;
opCmizaCon
Prospect
Profile:
white
women;
18-­‐29;
college
degree;
household
income
$75k+
Budget:
$15,000
all
inclusive
Trial
Period:
2
years
Minimum
Performance
Level:
6
new
clients

13. Lead
Gen
Strategy:
BLOGGING
Pros:
quick
start;
low
startup
costs;
good
SEO
benefits
Cons:
Cme;
credibility;
need
for
fresh,
relevant
content;
cost
of
obtaining
a
following
Prospect
Profile:
25-­‐29;
undergrad
and
graduate
degrees;
“mid-­‐level”
employees
Budget:
$500
all
inclusive
Trial
Period:
6
months
Minimum
Performance
Level:
1
new
client

14. Lead
Gen
Strategy:
SEO
Pros:
low
cost
(if
DIY);
implied
credibility;
24/7
Cons:
compeCCve;
Cme
to
sCck;
requires
SEO
knowledge;
maintenance;
changing
algorithms;
changing
consumer
paierns/queries
Prospect
Profile:
who
isn’t
online?
Budget:
$12,000
all
inclusive
Trial
Period:
1
year
Minimum
Performance
Level:
5
new
clients

15. LinkedIn
Facebook
(parCcipate,
play
or
both)
Twiier
(parCcipate,
play
or
both)
Pinterest
Instagram
Tumblr
Warning:
May
consume
vast
Lawyer
Directories
amounts
of
Cme
and
may
be
addicCve.
Slight
risk
of
addiConal
ethics
violaCons,
inadvertent
aiorney-­‐client
relaConships
and
peer
ridicule.
User
assumes
all
risk.

16. Yellow
Pages
Newspapers
Television
Radio

17. 58
million
Americans
searched
for
an
aiorney
online
last
year.
Online
markeCng
strategies
(websites,
SEO,
blogs,
etc.)
are
very
E X P E N S I V E . . .
…and
can
take
6 months
or
more
to
product
results.

18. Lead
Gen
Strategy:
Pay-­‐per-­‐lead
Pros:
easy
to
get
started;
low
risk;
control;
higher
ROI;
Cme
savings;
ethics
compliant
Cons:
adequate
coverage;
ramp-­‐up
Cme;
shiling
mentality
from
response
to
reach-­‐out
Prospect
Profile:
who
isn’t
online?
Budget:
variable
Trial
Period:
variable
Minimum
Performance
Level:
(incredibly
easy
to
track)

19. Attorney Boost
does
its
own
lead
generaCon,
including
SEO,
pay-­‐
per-­‐click,
social
media,
permissive
email
campaigns,
etc.

20. Attorney Boost
develops
the
strategy
and
spends
the
money.
You
only
pay
for
results
(try
that
with
Yellow
Pages,
SEO
consultants
or
web
developers!)

21. Start
working
with
Attorney Boost
to
generate
leads
while
you
build
your
own
brand
online
through
websites,
blogs,
social
media,
etc.

22. Immigra@on
DUI
Criminal
Defense
Bankruptcy
Social
Security
Personal
Injury
Business
Law
Divorce
Workers
Compensa@on
Tax
Select
prospects
from
one
or
more
prac@ce
areas.

23. Our
interface
allows
you
to
customize
the
leads
you
receive
by
the
following
criteria:
ZIP
Code
or
Metro
Area
Area
of
Law
Number
of
Leads
(per
day,
week
or
month)
Discounts
up
to
40%

24. Respect
your
ethical
obliga@ons.
Have
a
first-­‐layer
of
automated
screening.
Deliver
leads
in
real
@me.
Have
a
second
layer
of
live-­‐
valida@on.
Be
easy
to
work
with
(more
like
a
marke@ng
partner
than
a
vendor).

25. 1. IdenCfy
your
“best
clients”
aiributes.
2. Calculate
your
average
client
LTV.
3. Gather
reports
on
exisCng
markeCng
strategies
(or
start
tracking
them
separately…today!)
4. Evaluate
various
lead
gen
strategies
to
determine
budgets
and
minimum
performance
standards.
5. Consider
AiorneyBoost.com
as
a
low-­‐risk
source
of
quality
prospecCve
clients.
6. Launch
and
monitor
3-­‐5
different
campaigns
(different
strategies).
7. Test
and
measure
every
campaign.
8. Abandon
low
performing
campaigns
and
replace
them
with
new
strategies.
9. Repeat.

26. Mailing
Address:
500
North
Rainbow
Blvd.,
Ste.
300
Las
Vegas,
NV
89107
Email:
info@a`orneyboost.com
Phone:
(888)
224-­‐9449
Jason
Romrell,
CEO
jason@a`orneyboost.com