PR: LIBRARY PLANS AND PROGRAMS

1. PUBLIC RELATIONS
PLANS &
PROGRAMS
Vision
Mission
PR Plan
Objectives
SWOT Strategic plan
Implementing
Schedules
Assessment
Tools

2. Plans
Typically any diagrams or list of steps with details of timing and
resources used to achieve an objective to do something. It is
commonly understood as a temporal set of intended actions
through which one expects to achieve a goal.
INTRODUCTION:
Planning is an active ongoing process, while plans are
the documentation of that discussion at one point of time.
WHAT IS PLANS & PLANNING

3. LIBRARY PLANS & PROGRAMS
A program is any planned event which introduces the group
attending to any of the broad range of library services or
activities or which directly provides information to participants.
Programs may cover use of the library, library services, or
library tours. Programs may also provide cultural, recreational,
or educational information, often designed to meet a specific
social need.”
WHAT IS LIBRARY PROGRAMS

4. Assessment Tools
Implementing Schedules
Strategic plan
SWOT
PR Plan Objectives
Mission
Vision
PUBLIC
RELATIONS
PLANS & PROGRAMS

5. WHAT IS VISION
 that clearly identifies what the library would be if the
mission statement was achieved and a list of values,
commitments, or goals that would help the library achieve
its mission statement.
 it is the anchor point of any strategic plan. It outlines what an
organization would like to ultimately achieve and gives purpose to
the existence of the organization. A good vision statement should
be short, simple, specific to your library, leave nothing open to
interpretation.
A vision is a clear, comprehensive ‘photograph’
of an organization at some point in the future. It
provides direction because it describes what
the organization needs to be like, to be
successful within the future

6. Writing a
Mission Statement
It is something that every library can and
should do. A mission statement is a great way
to quickly introduce people to the library’s role
in the community and serve as a dynamic way
to start discussion about library services.

7. The mission statement should reflect the library’s current
situation and answer the following questions:
“What do we do?” — The mission statement
should clearly outline the main purpose of the
organization, and what they do.
“How do we do it?” — It should also mention
how one plans on achieving the mission
statement.
“Whom do we do it for?” — The audience of
the mission statement should be clearly stated
within the mission statement.
“What value are we bringing?” — The benefits
and values of the mission statement should be
clearly outlined.

8. Tips for writing a mission statement (Linda
Wallace)

9. VISION
STATEMENT
DIFFERENCE BETWEEN VISION
AND MISSION STATEMENTS:
Vision Statement focuses on tomorrow
and what an organization wants to ultimately
become. A
Mission Statement focuses on today and
what an organization does to achieve it. Both
are vital in directing goals.

10. WHAT IS PUBLIC RELATION PLAN
OBJECTIVES?
 PR objectives are measurable outcomes.
Modeled on the “SMART” approach (specific, measurable, attainable,
realistic and time bound), they focus on audience behavior, and help
determine what you want your target audience to think, feel and do when
exposed to your messages.
SMART, to help you set effective goals and objectives.

11. Specific: Clearly define your goal so you can communicate it
easily to others. This will also help you clarify the purpose of
your strategy.
Measurable: You should create objectives that can be measured.
This will help you record your progress and determine if you
achieved your goal.
Actionable: Break down your goal into short term objectives and
set realistic time frames around them. This will help you achieve
your goal in a reasonable amount of time.
Realistic: Don’t set impossible goals. Be realistic about the work
you can do in a set amount of time and set objectives that reflect
this. Use previous goals and achievements as a guideline for
setting objectives.
Time-based: Set a final date for your goal to be achieved.
You can then set earlier dates for each objective to be
achieved. Try to space out your objectives to make sure they
are completed before the final date.

12. THE FOLLOWING QUESTION IS A GUIDE IN
MAKING SMART OBJECTIVES?

13.  By the end of May [time], create 10 signs [specific] in the library
[attainable] to signpost online databases and physical spaces like
the maker studio [relevant]. Track timely completion of the signs as
well as any library patron comments received [measurable].
For example, SMART objectives for the marketing goal to
“increase awareness of the library’s under-utilized resources”
could be:
 Specific –Create 10 sign
 Measurable – Track timely completion of the signs as
well as any library patron comments received
 Attainable – In the Library
 Relevant – to signpost online databases and
physical spaces like the maker studio
 Time – End of May

14. LIBRARY OBJECTIVES
 The primary objective of a library is to
provide the right information at the right time in
the right form to its users. To meet
this objective libraries have to provide
access to information irrespective of their form,
format and location.
Public School District Selection Policy
Objectives
Objectives are, of necessity, broad and should
relate to the mission of the school and its
instructional program. Instructional and library
materials are selected by the school district to
implement, enrich, and support the educational
program and personal interests of each student.

16. EXAMPLE OF
SCHOOL
LIBRARY
VISION
MISSION
OBJECTIVES
OUR LIBRARY IS THE SCHOOLS’ PHYSICAL AND VIRTUAL
CENTER FOR ACTIVE AND ENGAGED LEARNING OF 21ST
CENTURY LITERACY SKILLS. IT SUPPORTS STUDENT
ACHIEVEMENT THROUGH INQUIRY-BASED INSTRUCTION,
INDIVIDUAL INVESTIGATION, AND INNOVATIVE THINKING WITH
A FOCUS ON DEVELOPING LITERACIES FOR THE
INFORMATION AGE.
Promotes literacy and research, supports the curriculum,
and encourages collaboration with teachers to ensure that
all students and staff are effective users of idea in both
physical and digital information. It provides an
environment conducive to enjoyment in reading; thus,
producing readers who are creative and critical thinkers,
skillful researchers, and ethical users of information.
Students will develop an understanding of how to
meet the varied and changing information needs of
individuals and groups in a global society
OBJECTIVES

17. VIDEO EXAMPLE OF LIBRARY VISION & MISSION

18. L
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19. WHAT IS SWOT
ANALYSIS

20. D
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SWOT ANALYSIS

21. Example

22. VIDEO EXAMPLE OF
SWOT IN BUSINESS

23. WHATIS STRATEGICPLAN
AND STRATEGICPLANNING
Strategic plan gives you a place to record your
mission, vision, and values, as well as your long-
term goals and the action plans you'll use to reach
them.
Strategic planning is the process of
documenting and establishing a direction of your
small business—by assessing both where you
are and where you're going

24.  The strategic planning process should involve your
employees. Your employees are involved in the
day-to-day operations and can provide you with a
unique view of the LIBRARY. Employees can share
with you what they think is and isn’t working with
the business today, which can inform your planning
for the future.
 In addition to your employees, it’s beneficial to reach
out to people outside of your library to get their
opinions, what they really need. Like your employees,
other people have a unique perspective to make your
library more better in giving service.
Communicating Your
Strategic Plan

25. Benefits of
Strategic
Planning
 Increase Productivity
Involving your employees in the
strategic planning process also
means they receive a sense of
accountability that can increase
productivity.

26. What Makes
Strategic Planning
Successful?
 Successful strategic planning involves a team effort among
you and your employees, as well as among you and your
school board member and other outside people. The more
you engage your employees with strategic planning, the
better they’ll understand the strategy you want to have for
your library.
 Strategic planning also needs to be flexible. While it’s
necessary to have goals and objectives for your
library, you also have to adapt the changes that may
take than expected to achieve a particular goal;
recognize that this isn’t an issue and that you can
incorporate changes to your plan to put you in a
better position to succeed

27. Where Do Strategic
Plans Go Wrong?
Three reasons strategy
implementation fails:
1. Poor Communication
2. Lack of Leadership
3. Using wrong measures
a. goals written with weasel words, instead of clear
and measurable language
b. complex and multi-focus goals, instead of a
ruthless prioritization of what really matters most
c. too much focus on actions, instead of a sharp
focus on results or impact

29. Example of
Strategic
Plan

30. V
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STRATEGIC PLANNING PROCESS

31. VIDEO EXAMPLE OF STRATEGIC
LIBRARY

32. IMPLEMENTATION PLANS
& PROGRAMS

33.  Used as a support device for your strategic plan, an implementation plan
maps out how to bring your strategic plan to life by breaking it into
identifiable steps, where each step is assigned a to team member to
complete on a set timeline. Strategic planning is done on an
organizational level, dictating the direction of the company strategy and
allocating resources to make that strategy come to life. Thus, the
implementation plan traces the edges of that, mapping out how to best
implement a strategic plan from the outset, and how to effectively
manage it as it gets put into place.
What Is an Implementation Plan?
 The implementation plan plays a large role in the
success of your overall strategic plan. But more than
that, communicating both your strategic plan and the
implementation of it therein to all employees helps staff
to feel as if they have a sense of ownership within the
company’s long-term direction.
What Are the Benefits of an Implementation Plan?

34. SAMPLE IMPLEMENTATION PLAN
TARGETS
RESPONSIBILITY
OF
ACTIONS TO BE TAKEN TO MEET
THE TARGETS
COMPLETION
DATE
RESOURCE
IMPLICATIONS
DATE OF
REVIEW/EVALUATI
ON
To fully understand the
importance of Library within the
school and community
School Librarian &
Asst. Librarian
Conduct a Library Orientation
program to all the Faculty, Staff
and Students.
June 2019 Time May - June 2019
To implementing the Library
Rules and Regulations
School Librarian &
Asst. Librarian
After Orientation, make a record for
Faculty & Student for borrowed &
returned books and other library
materials
June 2019 Time June 2019
Provide a daily Log in & Log out Ongoing Time Daily
Posting of Library Rules &
Regulations on the bulletin board &
within the library premises
June 2019 Time June 2019
To improve the quality of
teaching and learning using the
library
School Librarian &
Asst. Librarian
provide all available learning
materials to accommodate their
teaching methods
Ongoing Time & Budget May - June 2019
Conduct a survey to the faculty &
students regarding about their
needs in learning using printed and
non-printed materials.
Ongoing Time & Staff every semester
To promote a better program for
all the faculty, Staff and students
using the library as the center of
knowledge
School Librarian &
Asst. Librarian
Hold a meeting with the library
advisory committee with the
representatives from different
department of the school
organization.
September 2019 Time every semester

35. ASSESSMENT TOOLS
This guide will walk you through the library's assessment plans,
standards, annual reports, and other committee work.
Library assessment is a process undertaken by libraries to learn
about the needs of users (and non-users) and to evaluate how
well they support these needs, in order to improve library
facilities, services and resources. In many libraries successful
library assessment is dependent on the existence of a 'culture of
assessment' in the library whose goal is to involve the entire
library staff in the assessment process and to improve customer
service.

36.  Although most academic libraries have collected data on the size
and use of their collections for decades, it is only since the late
1990s that many have embarked on a systematic process of
assessment by surveying their users as well as their collections.
 Today, many academic libraries have created the position of
Library Assessment Manager in order to coordinate and
oversee their assessment activities. In addition, many
libraries publish on their web sites the improvements that
were implemented following their surveys as a way of
demonstrating accountability to survey participants.
 Several libraries have undertaken renovation or expansion
projects as a result of their assessment activities as well as
enhance resource discovery tools, improve web site
usability and stop redundant services.

37. ASSESSMENT TOOLS
In order to determine what is important to library users and how
satisfied they are with services, resources and physical space,
library assessment utilizes a variety of research methods such
as:
a. Website usability testing
Usability testing is a way to be responsive to the
needs of patrons by systematically evaluating
their behavior in a controlled environment.
Example: LibGuides – used by Illinois Library
these resource guides are built by librarians to
help you through the research process.

38. b. Observation tools
Continuous gathering of assessment and using multiple methods of
meaningful, authentic tasks in real reading situations tracks students’
learning over time and is essential in developing a comprehensive
picture of student learning. The purpose of the assessments determines
whether it will be used in a formative or summative way.
Example: teacher or librarian- created rubrics; exit cards to
check understanding, observation during student learning activities.
c. Focus groups
Used to elicit qualitative data in order to understand people's ideas,
feelings, perceptions, and beliefs.
Example: A moderator—leading a small group of six to ten
people who share common experiences, characteristics, or
knowledge—uses a carefully prepared script to ask open-ended
questions. The questions and focus group method are designed to
draw out the participants' thoughts through the interaction and free
expression of ideas, rather than forcing those participants to
respond to the researcher's way of thinking.

39. d. Interviews – use by a reference
librarian using question and answer.
e. Way finding - is the process of using one or more tools to move
from one location to another in order to accomplish a task or to achieve
a goal. Way finding using signage, maps, etc.
Example:

40. f. Statistics - Quantitative and qualitative data
about library services. Library statistics are necessary for
the effective management of libraries, but they are still
more important for promoting library services to the
different types of stakeholders: policy makers and funders,
library managers and staff, actual and potential users, the
media and the general public.
Example:

41. g. Satisfaction surveys.
1. LibQUAL + is a tool that libraries use to solicit, track,
understand, and act upon users’ opinions of service quality. The
protocol is a rigorously tested web survey that helps libraries assess
and improve library services, change organizational culture, and
market the library. The most widely used library satisfaction
developed by the Association of Research Libraries (ARL) based
on ServQUAL.
Example:

42. 2. SCONUL - provides two user questionnaire templates (one for library
services and one for converged services). They aim to provide academic
libraries with an effective way of measuring the satisfaction levels of their
customers. Developed by Geoffrey Ford and Don Revill in 1996.
Example:
Satisfaction surveys

43. 3. LibSat survey is designed to measure customer satisfaction relative to
the experience and expectations of the customer across an array of service
aspects provided by public or academic libraries.
Example:
Satisfaction surveys

44. VIDEO EXAMPLE FOR
OVERALL
PLANS & PROGRAMS
ASSESSMENT/
EVALUATION

45. VEDIO
ASSESMENT TOOLS

46. LIBRARY ASSESMENT /
EVALUATION
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47. LIBRARY ASSESMENT/
EVALUATION VEDIO – ANOTHER SAMPLE

48. REFERENCES:
IMAGES:
 https://www.google.com/search?q=LIBRARY%20PUBLIC%20RELATION&tbm
=isch&tbs=rimg%3ACY_1XNnoThRH2YVPU4TNKa_1zX&hl=en&sa=X&ved=0
CBsQuIIBahcKEwiInOjgytjrAhUAAAAAHQAAAAAQEQ&biw=1263&bih=864#i
mgrc=Cwa2Bz73vJc-YM
 https://library.uncw.edu/facts_planning/strategic_plan
 https://www.google.com/search?q=3.%09LibSat+survey&tbm=isch&
chips=q:3+libsat+survey,online_chips:library&hl=en&sa=X&ved=2ah
UKEwjV2vW8ourrAhUOHKYKHS4NC3IQ4lYoBnoECAEQGw&biw=1
263&bih=913#imgrc=oCfLfJOeJaTcYM
VIDEOS:
 https://www.youtube.com/watch?v=qa2jyJQpm4Y ( Vision & Mission)
 https://www.youtube.com/watch?v=K2Hdqc0paIw (implementation Schedule)
 https://www.youtube.com/watch?v=mLJ34L5UW4E (strategic planning)
 https://www.youtube.com/watch?v=zPFjCmiMzNs ( draft library strategic plan)
 https://www.youtube.com/watch?v=VNNMVAmbMLM ( Strategic planning process)
 http://youtube.com/watch?v=pUTZ6NOWeYs (SWOT Analysis)
 https://www.youtube.com/watch?v=qJyU5RqS_rk (example of SWOT Analysis)
 https://www.youtube.com/watch?v=86UoGfLeebs (Assessment Tools)
 https://www.youtube.com/watch?v=-7SlrUkzLmE ( Assessment)

49. REFERENCES:
TEXT:
 https://en.wikipedia.org/wiki/Mission_statement
 https://articles.bplans.com/writing-a-mission-statement/
 https://articles.bplans.com/writing-a-mission-statement/
 https://www.slideshare.net/EEMiller/creating-a-library-mission-statement
 https://www.webjunction.org/documents/webjunction/Writing_a_Mission_Statement.html
 http://www.changedesigns.co.za/Articles/Visions_and_values.htm<br />
 http://www.ala.org/tools/challengesupport/selectionpolicytoolkit/objectives
 https://www.libfocus.com/2016/11/swot-analysis-for-libraries-compilation.html
 https://www.google.com/search?q=LIBRARY+swot+analysis&tbm=isch&hl=en&chips=q:library+swot+analysis,g_1:public
+library:np84P8dJs0U%3D&hl=en&sa=X&ved=2ahUKEwjexbqmsdvrAhVDR5QKHZg9DuIQ4lYoAHoECAEQFQ&biw=1263
&bih=864#imgrc=ciMfVo0K1Ec1OM&imgdii=ToDCzr64V5ZkYM
 https://www.google.com/search?q=LIBRARY+swot+analysis&tbm=isch&hl=en&chips=q:library+swot+analysis,g_1:public
+library:np84P8dJs0U%3D&hl=en&sa=X&ved=2ahUKEwjexbqmsdvrAhVDR5QKHZg9DuIQ4lYoAHoECAEQFQ&biw=1263
&bih=864#imgrc=D1_u8lSgNxCDHM
 https://www.google.com/search?q=STRATEGIC+PLAN&source=lmns&bih=864&biw=1280&hl=en&sa=X
&ved=2ahUKEwi8ptvyxdvrAhVnxIsBHcOwCTwQ_AUoAHoECAEQAA
 https://sba.thehartford.com/business-management/what-is-strategic-
planning/#:~:text=Strategic%20planning%20is%20the%20process,ll%20use%20to%20reach%20them
 http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/pdf/kirk99.pdf
 https://www.library.unlv.edu/about/library_assessment
 https://en.wikipedia.org/wiki/Library_assessment#:~:text=The%20most%20widely%20used%20library,an
d%20Counting%20Opinions%20LibSat%20survey.
 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC35243/
 https://www.ifla.org/files/assets/statistics-and-evaluation/publications/library-statistics-manifesto-
en.pdf
 https://www.elsevier.com/__data/assets/pdf_file/0006/910257/A-Librarians-guide-to-marketing-
promotions.pdf

50. THANK YOU VERY
MUCH FOR
LISTENING
I HOPE YOU
LEARNED A LOT