2. Originally my music magazine was called Audience.
I then did some audience research and people said
they thought the name wasn't 'catchy' or intriguing
enough and that the masthead didn't stand out on
my magazine enough.
3. Because of this, I changed the masthead. I wanted
a shorter, more 'catchy' name and so I
contemplated many names and finally decided on
"Globe". I then did further audience research and
found that people seemed to like this name more
and they thought the masthead caught their
attention better this time rather than "Audience".