This document provides a company profile for Robusta Studio, a digital customer engagement company. It summarizes their services which include digital engagement, automation, personalization, chatbots, AI/ML to enable seamless digital customer experiences across platforms like e-commerce apps, VR/AR. It describes their work process involving design sprints, MVP development, agile methodologies. The company utilizes latest technologies and has a team of over 100 members helping clients in 10+ industries across 5+ countries.

1. Company profile
DIGITAL CUSTOMER
ENGAGEMENT FOR
BUSINESS GROWTH
2 0 2 0C O M P A N Y P R O F I L E |
info@robustastudio.comrobustastudio.com

2. PROFILE|2020
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3. PROFILE|2020
evolution of
customer
3
CUSTOMER ENGAGEMENT IS
EVOLVING…
The growing adoption of digital channels presents a huge
opportunity for businesses to engage more with their customers,
who are essentially always connected, through creating customer-
centric, unique & seamless interactive experiences.
Digital Engagement
Automation
Virtual & augmented Reality
Voice recognition wearables
Personalization
Chatbots
ioT
AI & Machine learning
OmniChannel

4. PROFILE|2020
Seamless interaction
4
TO ENABLE SEAMLESS DIGITAL CUSTOMER
ENGAGEMENT
REFERRALRETENTIONENGAGEMENTACQUISITIONAWARENESS
Platforms
E-Commerce
Apps
VR/AR
WE ARE AT THE HEART OF IT ALL, UTILIZING TECHNOLOGIES

5. PROFILE|2020
Work With UsWORK WITH US
5
Because we believe in the value of your product like our own.
350+PROJECTS
150+CLIENTS
100+TEAM MEMBERS
10+INDUSTRIES
5+COUNTRIES
Diverse talent with varied expertise, eager to
conquer the next challenge.
Diverse team with cross-cultural affinity
Individuals & interactions over processes &
tools. Responding to challenges over following
a plan.
Agile Mindset that delivers results
All our design & technical expertise serves
product vision, strategy, development & market fit.
Product & technology experience
An extension of your in-house team,
flexible & fast. Cultural affinity & cost
efficiency are a no-brainer.
Hybrid near-shore model
HERE’S WHY WE WANT YOU TO

6. PROFILE|2020
creating
success stories
FROM WORKING FROM A TINY COFFEE
PLACE TO CREATING SUCCESS STORIES
6
WITH BUSINESSES BIG & SMALL
We grew, witnessing phones turning from feature phones into
Blackberries then iPhones then the world going fully mobile, from a
handful of web designers and developers to strategists, creators,
architects, engineers & product managers.
Our 100+ team utilizes the latest technologies to create holistic
experiences & impact business growth worldwide. We think of our
customers as long-term partners and believe in the value & future
of the product we build together.
AND HOW WE’VE GROWN

7. PROFILE|2020
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! "
products from
ideas to scale
8
WE EMPOWER BRANDS & INDUSTRY
LEADERS TO BUILD PRODUCTS
FROM IDEATION TO SCALABILITY
Product
Design
Product
Development
• Ideation & Validation
• Experience Design
• Product Strategy
• MVP
• Agile Iterative Releases
• Dedicated Teams
• Technologies

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We find answers
9
Answering critical business questions, challenges &
problems and validating solution ideas through design
thinking, prototyping and testing ideas with customers.
DEFINE IDEATE PROTOTYPE TESTEMPATHIZE
Empathize to define the problem
Learn from prototype to
spark new ideas
Test creates new ideas for the project
Test reveals insights that redefine the problem
Learn about users through testing
WE FIND ANSWERS TO THE BIG
QUESTIONS.
PRODUCT DESIGN
IDEATION & VALIDATION

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Design Sprint
10
DESIGN SPRINTS 2.0
A four-day process to solve problems and test ideas. The client and a
dedicated team discuss a challenge, design potential solutions, and
test them with real users & customers. It starts with unclear pain,
problem or challenge and ends with real feedback, a tangible product
understanding and roadmap in just four days.
Sprints
MAP
SKETCH
D A Y 1
Client workshop
DECIDE
STORY-
BOARD
D A Y 2
Client workshop
PROTOTYPE
D A Y 3
TEST
GATHER
FEEDBACK
D A Y 4
PRODUCT DESIGN

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User
experience
11
WE FOCUS ON THE CUSTOMER
We put ourselves in the customers’ shoes; understanding their
problems, journeys and the value they’re seeking, and
accordingly we choose the right channel and design a holistic
experience fit for their needs.
Experience
EXPERIENCE DESIGN
PRODUCT DESIGN

12. PROFILE|2020
Strategy
12
PRODUCT STRATEGY
From market and customer assessment, making product
feature-benefit tradeoffs and priority decisions to driving
prototyping and MVP, we build products with real value and
sustainable growth in line with business goals.
WE BUILD SCALABLE PRODUCTS
UX
FEATURE SET
VALUE PROPOSITION
TARGET USERS
UNDERSERVED NEEDS
PRODUCT MARKET FIT
PRODUCT
MARKET
The Product Market Fit Pyramid as illustrated by Dan Olsen
PRODUCT DESIGN

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Iterative Releases
13
MVP
RELEASE EARLY - RELEASE OFTEN
An MVP is a basic version of your product (the
solution) that is capable of “doing a job” for early
adopters to establish & refine the product’s value
proposition in upcoming stages & releases.
WE TRANSFORM IDEAS INTO MARKET HITS
Phasing continuous product updates, revisions &
solutions to newly emerging needs & different
user stories on the road to a robust & growing
product using agile methodologies and
frameworks
PRODUCT DEVELOPMENT
AGILE ITERATIVE
RELEASES

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Dedicated
agile teams
14
DEDICATED TEAMS
PRODUCT DEVELOPMENT
Based on product needs, we assemble a team to
become a remote extension of yours. Following
SCRUM agile methodology, our process is flexible,
fully transparent and results-oriented.
Dedicated teams feature Product Manager, Scrum
Master, UX/UI designer and software engineers
and can be sized up or down according to product
needs at any point in time.

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Technologies
TECHNOLOGIES WE USE
15
Being the means we use to build amazing
products, our choice of technology is based on the
product vision and strategy. We're never limited to
working with certain technologies over others as
long as they serve the product needs.
PRODUCT DEVELOPMENT
& more…

16. PROFILE|2020
E-Commerce
Summit16
WE ALSO ORGANIZE
A grassroots movement stirring up the conversation on
digital commerce in MENA region. In the past 2 years, the
event aimed to drive the growth of the e-commerce
industry targeting 5K+ attendees, hosting 100+ local &
international speakers, E-Commerce Marketplace
exhibition for different service providers, masterclasses
for in-depth know-how & E-Commerce Awards.
5,000+ATTENDEES
170+SPEAKERS
70+TALKS & PANELS
20+SPONSORS & PARTNERS
20+EXHIBITORS

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Hackathons17
COVID-19 HACKATHONS
With the outbreak of COVID-19 and the consequent quarantines
and lockdowns, different aspects of life are being impacted to
extents that have not necessarily been witnessed in recent history.
The damage on the social and economic levels is expected to
introduce suffering that needs to be minimized and controlled. We
organized Fight NOT Flight & Wild Card design-sprint-like
hackathons to build different solutions as part of a response system
that helps people, businesses and nations deal with the disruption
gracefully.
100+TEAMS
30+FINALIST SOLUTIONS
15+JUDGES
10+PARTNERS
10+COACHES

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empower
our people
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WE EMPOWER OUR TEAM MEMBERS TO
EXPLORE, INNOVATE & GROW
Ahmad Alfy
CTO
Omar Beshary
Software Engineer
Ali Hamed
Software Engineer
Noha Asal
Design Team Lead
Aya Fayyad
SCRUM Master
Omar Gamal
XR Visual Artist
Ahmed ElKassed
Product Owner
Nadine Wahdan
XR Interactive Designer
Hussein Mohieldin
CEO
Fatma Meawad
Engineering Director
Rami Henein
Process & Planning Head
Mona Ibrahim
HR Manager
Khaled Badenjki
Software Engineer
Omar Mitkees
Customer Business Development
Team Lead
Ola Oreiba
Marketing Executive
Ahmed Abousafy
Service Delivery Manager
Mohamed Yehia
XR Interactive Developer
+95MORE ROBUSTIANS

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Germany SquadGERMANY
SQUAD
19
Creative Director
AICHA MANSOUR
Product Lead
ISLAM ABDELRAOUF
HR Executive
MENNA YOUSSEF
Ventures Lead
NOHA FALTAS
Business Development
Director - DACH
MAHMOUD BADR
XR Team Lead
ELHASSAN MAKLED
mahmoud.badr@robustastudio.de
elhassan.makled@robustastudio.deaicha.mansour@robustastudio.de
islam.abdelraouf@robustastudio.de
menna.youssef@robustastudio.denoha.faltas@robustastudio.de
Agile and highly engaging, our
Germany Squad handles our
European clientele from
business development activities
to bringing ideas to reality.

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Let’s
Work
Together
Let’s
Work
Together20
Innovative products get us so
excited & we’d love to discuss our
potential collaboration.
DROP US A LINE
SCHEDULE A CALL/MEETING
info@robustastudio.com
Followus:
ho
OUR OFFICES
Leuschnerstraße 7, 70174 Stuttgart, Germany.
34/35 Concord Plaza, St.90, New Cairo, Egypt.